Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories
Leadspace
NOVEMBER 16, 2022
Now let’s look at how to turn the profiles within your TAM into actionable segments to drive your business. What makes a segment more “closeable”? We believe that the best segment strategy starts with two things – coverage and context. Do your segments start with your Total Addressable Market and cover its entirety?
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