Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Rand: Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. Editorial experts analyze vast sample files to assess the accuracy of different sources.

Buzz 38

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “Find interesting content on ANY topic.

Trending Sources

The 21 Best Content Curation Tools


Sample review: “Add and curate content from any public webpage. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

The 23 Best Content Ideation Tools


Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice.

Tools 107

6 Ways B2B Companies Are Using Facebook


Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Fluke Corporation has gained more than 21,000 Facebook fans using some successful contests.

9 Brands That Thrive Without a Traditional Marketing Budget


They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook).

13 Hilarious Examples of Truly Awful Stock Photography


The more visual nature of Facebook after the release of Timeline. So this post is going to pull out a small sampling of some of the more ridiculous stock photography you might stumble upon in your search for the stuff that's actually good. 12) Generic Buzz Words.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes).

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

That post has 23,000 shares and more than 210,000 likes on Facebook! Lesson for brands: Take the buzz phrase “act like a publisher” literally. The Birchbox Magazine and Men’s Guide provides original content that helps their customers get the most out of samples.

Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook. Post on Google Buzz.

20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers


You''re the hottest new social network to totally maybe make Facebook irrelevant. Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. Each person should carry a buzzer and, when the buzzword is uttered, buzz at the offender.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Post on Google Buzz.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Event-specific signage and an entire on-site team drove buzz and awareness. Now off of Oracle’s turf, could stream a live video feed of Marc’s presentation on Facebook.

Press 24

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Share this on Facebook. Post on Google Buzz.

Video 50

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat).

What You Need to Know This Morning: June 6, 2013


Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. Here’s a cool promo -- a twist on the old stand-on-the-corner-and-give-out-samples tactic.

4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Post on Google Buzz. How should content marketing be used on the home page of your website? What makes good website copy?

Twitter or Facebook: Which Is Right for Your Business?


Since Facebook announced its new social pluggins designed to become the web's identity system, marketers have been buzzing about Facebook. Clearly there's a lot of potential in Facebook -- but how does it compare to Twitter?

How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. As a retailer, you live the fashion life cycle.

2011 B2B Marketing Trends


Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Share this on Facebook. Post on Google Buzz.

Why Reddit Is Relevant To Marketers [CHART]

Modern Marketing

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As with any good content marketing strategy, if it’s relevant and interesting to your target audience then it promotes positive word of mouth buzz.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Sample image from 2009 blogger quotes project 7. Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc.

Test 19

30 Brilliant Social Media Marketing Tips From 2011


A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


While this strategy works for all of your past SlideShare presentations as well, from my experience, building buzz for a new presentation is the best way to get it on the homepage. Creating slide decks is a regular practice for many marketers.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Post on Google Buzz. How can you learn basic search marketing for blogging in 5 minutes or less?

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Share this on Facebook. Post on Google Buzz. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on. FaceBook Fans Let’s Discuss Blogging Latest blogging discussions on

3 Awesome Emails to Increase Customer Retention


Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook.”

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

PR 12

B2B Aware: Last Week in B2B Marketing - Super Tactics

MLT Creative

Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. WEEK OF JANUARY 30-FEBRUARY 3, 2012. The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands.

How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. As a retailer, you live the fashion life cycle.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000.