NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. If you use keywords in your titles and first paragraphs, as well as in tags, you’ll get better results.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 23, 2021

Add to Your Blog. Another place you can repurpose case study content is on your business blog. Tag the customer, and they may share the link on their social profiles to help you spread the word. On Facebook, you can easily tag your customer so that they can reshare your post with their audience. Source: Wyzowl.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Anything Goes Marketing

JULY 15, 2006

You can use RSS feeds to pull in data on the business field that you're in, you can have someone write your copy for you or you can ask a certain blogger who writes articles in your field to become the voice of your organization. These all work but they take a company that sees the benefits of blogging and is willing to invest in it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Brightedge

NOVEMBER 20, 2020

For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. of clicks come from the first organic SERP , and drop significantly after that; the local 3-pack has the highest percentage of clicks overall at 44% CTR. While studies show that 28.5%

Google 72

Google Business Ideal Customer Profiles CTR 72

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Include tags — Tags are keywords that describe a post.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

JULY 23, 2010

Organize your content. Give your readers something to chew on – A blog post should be 400-600 words on average. The most popular kind are list of: recommendations, popular posts or articles by tags. Blog Checklist. She also blogs at www.rchurt.com. Keep content topical, informative, and non promotional.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? You can also add these keywords to content promoting your blog, like social media posts.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. And it will seem much less like work. What to do?

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Lead Gen Lead Scoring Lead Ranking Blogger 100

Writing on the Web

JUNE 7, 2010

The two questions are related to the same problem: not enough clarity about business blog goals. Here’s how I help my clients solve this problem of clarity: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? Guess what? There will be an order.

Tips 100

Tips Work Management Marketing Management Class 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

SEPTEMBER 27, 2010

You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses. My philosophy and goal is that content marketing with a blog isn’t rocket surgery, AND there are a few organizing steps that can save you time and energy to get great marketing results. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 11, 2010

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The Psychology of Content Marketing with Blogs.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Anything Goes Marketing

OCTOBER 2, 2006

You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. Besides the CEO, blogs give the Joe Schmo in your organization a voice as well. Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport.

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Positioning RSS Adwords Opt-out 100

Webbiquity

FEBRUARY 9, 2010

In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. Share this on Mixx. Tweet This! Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

NOVEMBER 9, 2010

I will be “live blogging&# the event that includes Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Anything Goes Marketing

SEPTEMBER 4, 2006

I've even found people that relate to my background which includes technology, business and history (yes, history). I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. Show how much fun you are having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Your organization writes articles and you blast them to your list. Comments allow your readers to have their say.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

EMagine B2B Blog

MARCH 18, 2010

Let’s say you’ve finally been worn down by our (plus others’) persistent trumpeting of the benefits of business blogging (e.g., “B2B B2B blogging can improve organic search”), so now you’ve decided to take the plunge and start yours. Tags: B2B Web Strategy Driving Traffic Search Engine Marketing.

Search Engine Marketing 40

Search Engine Marketing B2B Tagging Traffic 40

LeadSquared

OCTOBER 24, 2013

Although creating blogs on Blogger is a breeze…they have a very user -friendly DIY drag-and-drop user interface and you need no HTML knowledge to set up blogs, but, in terms of website SEO, Blogger is not your best bet. If you are setting up a business blog with monetization in mind, WordPress is a definite choice.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Industrial Marketing Today

SEPTEMBER 13, 2010

Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

JANUARY 9, 2024

Publish it, share it on social media, and tag it on social media, email all the participating experts thanking them and asking to share it around. Organize your list items into categories or chapters to improve the structure. Publish the listicle on your blog. Tag everyone included in the list 3. to include.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. Shut this blog down ASAP as it's tarnishing your image. This is pure puke.

Click Rate 100

Click Rate Stats Traffic Business Blogging 100

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can a writer monetize their blog, and what are the key things to keep in mind? For personal blogs – it’s tough. We often read about blog awards extended to bloggers. But it’s not world-changing.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. It’s a way for organizations to further their role as a resource to their audience.

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Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Industrial Marketing Today

AUGUST 24, 2009

It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Online Marketing Institute

AUGUST 31, 2011

Blogging communities have minimum standards you have to meet in order to be considered. If your blog meets their editorial and traffic requirements, you may be included. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Their community is a Top 100 Business Blog by Technorati.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

FEBRUARY 10, 2014

8) Topics/Tags List. In addition to a search feature, another good way to help your visitors discover more of your content is by showcasing a list of your blog''s topics or tags. If you''re managing a business blog, chances are you''re not publishing content just for the heck of it. Blogging'

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Industrial Marketing Today

AUGUST 20, 2010

Is Your Industrial Website Still Just a Business Card? B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. H1 and H2 tags. Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Better Business Bureau? Page Titles.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

JANUARY 10, 2011

Understand Comments and the “nofollow” Tag. Most blogs, including this one , use something called a “nofollow” tag for all links in the comments of a blog post. In other words, links with “nofollow” tags do not count as inbound links for a website. Photo Credit: moonlightbulb.

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CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28