Writing on the Web

AUGUST 13, 2014

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Landing pages… White Paper… Free Report… etc. Or for e-newsletters? Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. What’s an example of this in action? Last year, we published an educational website page that teaches you how to build a DIY truck camper. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SnapApp

AUGUST 22, 2017

One example of this is Microsoft’s “cyber sitcom” starring a young Jennifer Aniston in a bizarre educational TV program. . . In an example from the book Breaking Up America , you can see how Zima encouraged email opt-ins with the help of an early landing page, loyalty rewards, and exclusive access for subscribers.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

PureB2B

AUGUST 3, 2016

For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. It’s hard to miss since it is located in the area on the screen where a visitor is likely to see first when the page opens. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

DECEMBER 5, 2011

Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Technorati and AllTop are two of the general-topic blog directories. 4. . • WP Google Analytics.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

PureB2B

AUGUST 3, 2016

For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. It’s hard to miss since it is located in the area on the screen where a visitor is likely to see first when the page opens. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

SEPTEMBER 27, 2013

And every time you feel writer’s block coming on, before slamming your laptop shut in frustration, browse through these examples of great content and do some exercises to get the juices flowing. Keep this page handy and refer back to it throughout the “semester.”. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Want to Squeeze More Conversions Out of Your Landing Pages? So, it’s a new month. How to Tweet Around the Clock Without Being on Twitter 24/7.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

SEPTEMBER 8, 2016

To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities. 1) A Dedicated Blog Subscription Page. This is an old “hack” that many brands seem to forget these days -- having a landing page dedicated specifically to subscribing to your blog.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

DECEMBER 20, 2011

This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3) 11 Examples of Online Marketing Success. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. (2) Convert. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Webbiquity

JANUARY 9, 2024

I’ve included the following with each type of post: What it is Example Why it works How to write one So you can not only understand why it works but also do it yourself. Example Here’s mine: 25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!) Most people like to be featured.

Traffic 208

Traffic Peer-to-peer Linkbait Customer Surveys 208

Hubspot

JUNE 28, 2011

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources. In what other ways can you create a conversion-optimized blog?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. Tags: business blog lead generation.

Traffic 100

Traffic RSS Blogger Eloqua 100

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

APRIL 19, 2012

In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. Before we begin, first a definition. What brought him or her across your digital doorstep for the very first time?

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 3) Get New Blog Subscribers. You do say thank you, right?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. to each page. Use email and your social media presence to share the link to the landing page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Marketing Qualified Leads 28

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. But what if we want to make a change to our blog or landing pages? For example, you could target mobile users with different popup forms. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 4) An Author Page.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? If a video you used in a blog post relates, pull it through to the landing page for that content.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Interaction: You can measure this by tracking what visitors do after they get to a page. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

MARCH 11, 2011

The Lauterstein-Conway Massage School is a prime example of a company that has transformed its business by eliminating its dependency on buying leads from online directories and instead taking lead online generation in-house. And higher quality leads equals a better lead-to-customer conversion rate!

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

FEBRUARY 7, 2013

For example, on a lead’s fourth or fifth visit to your site, you can pose more sales-centric questions, such as “Are you currently evaluating vendors?” Last but not least, progressive profiling technology can also save you the trouble of creating separate forms tailored to different landing pages on your website.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Marketing Qualified Leads 28

Marketing Insider Group

OCTOBER 11, 2021

Your blog should always aim to drive customers toward the next logical action step like starting a free trial or scheduling a consultation. We have looked at hundreds of the best content marketing examples , large company blogs , startup websites , we’ve also covered how to create an amazing company blog before.

Paid Search Agency 277

Paid Search Agency Companies RSS Ad Frequency 277

Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. For example, you can send a series of emails to: Leads who have viewed a certain page on your website.

FAQ 28

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

APRIL 22, 2010

While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging. All of the social plugins mentioned previously in this post help business bloggers achieve the important goal of getting more people reading their content.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. For example, a clown fish will clean a sea anemone of harmful bacteria in exchange for protection from predators. All are valid reasons.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28