Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 17, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. The Top 7 Digital Marketing Examples Make life easy for yourself by following models of what works.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Marketing Insider Group

AUGUST 5, 2024

If your conversion rate is low, it might be time to tweak your landing page or offer. For example, if a particular ad isn’t performing well, tweak its content or target a different audience. Conversion Rate Conversion rate shows the percentage of ad clicks that result in a desired action, like a purchase or sign-up.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

MAY 31, 2021

Their popular seasonal drinks (like the famous Pumpkin Spice Latte), inclusive content (like the #WhatsYourName campaign ), and their focus on diversity are just a few examples of what keeps Starbucks on top. Linking to landing pages from social media, Shopify effectively generates new leads and grows its customer base.

Social Media 356

Social Media Examples Media Branding 356

Marketing Insider Group

OCTOBER 30, 2023

Their popular seasonal drinks (like the famous Pumpkin Spice Latte), inclusive content (like the #WhatsYourName campaign ), and their focus on diversity are just a few examples of what keeps Starbucks on top. Linking to landing pages from social media, Shopify effectively generates new leads and grows its customer base.

Social Media 331

Social Media Examples Media Branding 331

Marketing Insider Group

SEPTEMBER 3, 2024

For example, creating visually appealing images for Instagram, informative posts for LinkedIn, and engaging tweets for Twitter drive engagement. Email List Building Using Opt-In Forms: Encourage visitors to join your email list by placing opt-in forms on your website, blog, or landing pages.

Paid Content 298

Paid Content Planning Work Management PPC 298

WordAgents

APRIL 10, 2025

Google Ads: $2$6 per click in B2B niches LinkedIn Ads: $5$15 per click, often higher for decision-makers Agency management fees: 10%20% of ad spend Landing page and CRO: $500$2,000 setup per page At the start of 2025, the average cost-per-lead (CPL) in B2B Google Ads hovered around $100, depending on the industry.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Webbiquity

DECEMBER 3, 2024

For example, you might target retail companies a few months before the holiday rush or you might target healthcare organizations a few months before insurance renewal season begins. Moreover, it might affect which audiences are best to target and when. Holidays : Your offerings might change according to which holidays are happening.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Martech

NOVEMBER 18, 2024

Here are four examples that I use with my consulting clients. Here’s an example: By looking at the CR from the previous step, you can see that the place we lost people is between the landing page (213,331 visits) and people adding the product to their cart (1,024).

Conversion Rate 118

Conversion Rate Email Marketing Conversion Landing Pages 118

Marketing Insider Group

SEPTEMBER 22, 2020

Here are some examples of the types of offers you can promote: Software demos. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. The goal of landing pages may be simple, but they require a careful, thoughtful approach to design. Sale discounts. Content downloads.

Lead Generation 354

Lead Generation Campaigns Generation Tips 354

SendX

MARCH 16, 2021

And some cool examples to inspire you. Source: Red website design Just take a look at the above Infographic example. “5 Okay, you need to see some examples. I suggest you read this guide " Email A/B Testing Explained with Examples, Ideas, and Tips ” to learn more about it. What is an infographic? What is an Infographic?

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Martech

APRIL 23, 2025

” Example: “This cybersecurity company went from a 1% lead-to-demo rate to 15% by using thisto rewrite their landing pages.” Example scenario Instead of: “Personalization increases engagement.” Better CTA examples Instead of: “Download our white paper.”

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Martech

AUGUST 19, 2024

However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Marketing Insider Group

FEBRUARY 10, 2021

For example, if you’re a content marketing agency, you could list things like driving traffic to websites, SEO, and capturing leads. For example, if a company buys keyword software, it can analyze its top competitors (benefit) and avoid the stress of conducting in-depth research manually (value). Landing pages.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 360

Conversion Rate Tactics Optimization Conversion 360

Webbiquity

MARCH 17, 2023

Your target audience is looking for insightful information, real-life examples, and insider secrets that will help fix their problem. Optimize Website Landing Pages Another essential tactic to generate B2B leads more effectively is optimizing your landing pages. Use the rule of “three Cs.”

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

Martech

JANUARY 21, 2025

The ability to copy assets to your CMS via API is one example of Salesforce helping marketers automate previously manual tasks and improve the flow of information between platforms. Agentforce now helps generate campaign content Marketers will be able to generate campaign content for emails and landing pages using Agentforce.

Marketing Automation Services 123

Marketing Automation Services API Deliverability Landing Pages 123

Trade Press Services

APRIL 28, 2025

Example: Act like a head of procurement at a mid-sized manufacturing firm. Example: Describe the buying journey of an IT director searching for cloud cost optimization tools, including trigger events, research steps, and decision criteria. Use it to fine-tune landing page copy, brainstorm webinar topics, or refine value propositions.

Top of Funnel 96

Top of Funnel Marketing Management B2B Marketing Marketing AI 96

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

FunnelEnvy

MAY 11, 2025

The MuleSoft example Let’s look at an example of some common sense personalization ideas. We will use MuleSoft.com , a B2B provider of multiple software products, as an example. As an example MuleSoft is running search ads. Organic search result that links to a specific MuleSoft content page.

Examples 52

Examples Personalization Top of Funnel Marketing Automation Services 52

Webbiquity

MARCH 31, 2025

By synchronizing messaging, defining shared goals, and optimizing the flow of leads from marketing to sales, SAP, for example, streamlined its sales pipeline , improved conversion rates, and enhanced customer satisfaction. This mismatch causes wasted time, resources, and lost opportunities. ABMs strength lies in customization.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

APRIL 13, 2022

For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. One powerful example of timeliness is this post about the chicken shortage from supply chain software provider ToolsGroup. Optimize landing pages.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. CarParts is a great example of what happens when you get it right. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Advertising Agencies 127

Advertising Agencies Advertising Advertisements Paid Search Agency 127

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). Here are some examples in different tenses: Image Source. Did you know that 80% of readers never make it past the headline on your landing page or blog? For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 363

Content Marketing Lead Scoring Lead Ranking Content 363

Webbiquity

SEPTEMBER 19, 2023

To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g., You have up to 200 characters (for both Campaign Group and Campaign names), but only about 70 characters are visible for display (the example above is 57 characters). Here’s how.

Linkedin 299

Linkedin Advertising Advertisements Practices 299

Webbiquity

NOVEMBER 8, 2022

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Marketing Insider Group

DECEMBER 20, 2021

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Entrances: The number of website sessions initiated on a particular page. Exit rate: The percentage of sessions ended on a particular page.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Marketing Insider Group

FEBRUARY 23, 2021

Here’s an example of a client testimonial I have on my website homepage. You could create a dedicated case study page with a library of content for visitors to browse. Sharing real-life examples that focus on value will help the team connect with prospects and sound more credible. Place on Landing Pages.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Martech

AUGUST 9, 2024

Centerfield also drives significant traffic from search keywords to landing pages through partnerships with Google and Bing. Echo AI can detect and flag these insights and push them via APIs into the organizations other systems (CRM, for example) where they can surface and be acted on.

Marketing AI 116

Marketing AI Acquisitions Landing Pages Lead Ranking 116

Webbiquity

DECEMBER 10, 2024

For example, if you are selling a professional product to business executives, its best to focus on LinkedIn. On the other hand, if you sell a highly visual product or service, like event production for example, it can be effective to promote it on Facebook or Instagram. For example, if your reels perform well, create more of them.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Convince & Convert

SEPTEMBER 14, 2024

For example, AI can adjust ad placements and messaging based on current trends, improving the accuracy and relevance of your targeting efforts in real time. For example, AI can automatically adjust email content, website visuals, or ad copy based on customer profiles, location, and behavior.

Trends 140

Trends Tips Paid Search Agency Planning 140

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. Today’s prospects want to be immersed in your content, so you must create immersive experiences through, for example, VR technologies and live videos and chats.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Marketing Insider Group

NOVEMBER 6, 2023

Relevance to your pages: Users will click on your ad based on the assumption that it will lead them to relevant information. For example, if they searched for “animal rescue shelter,” they might expect to land on the about page of an animal shelter in their area.

Paid Search Agency 312

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 312

Martech

SEPTEMBER 11, 2024

Because marketing directed audiences to specific landing pages, it is difficult to measure genuine interest. For example, the research report I just mentioned can be mined for new, smaller pieces of content. Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process.

Sales Qualified Leads 136

Sales Qualified Leads Case Studies Content Case Study 136

FunnelEnvy

SEPTEMBER 30, 2024

Here are some lead generation examples and key tactics to ensure a website primed for conversion. Forms should be easily accessible and strategically placed across your site—ideally above the fold or in high-traffic areas like your landing pages or blog posts. They must be clear, engaging, and easy to find.

Lead Gen 64

Lead Gen Paid Content Sales Qualified Leads Traffic 64

Marketing Insider Group

NOVEMBER 27, 2023

Instagram, for example, is highly visual, while Twitter is about brevity and immediacy. Landing Page Elements The landing page is where your prospects land, and it’s where you either win or lose them. To optimize your landing page, tweak one element at a time.

Planning 316

Planning Lead Scoring Lead Ranking Paid Search Agency 316