Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

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Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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Landing Pages Facebook Examples Marketing Management 145

Search Engine Journal

JULY 13, 2021

Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile Landing Pages appeared first on Search Engine Journal.

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Landing Pages Examples Lead Generation Generation 128

MarketMuse

MAY 9, 2023

Learn the best practices for optimizing a landing page using MarketMuse and how to avoid over-optimizing, plus a real-world example of how to do it right.

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Landing Pages Optimization Examples Content 52

The Daily Egg

MARCH 30, 2020

Are you looking for landing page examples? The landing page is probably one of the most important pages on your website. Yet… designing a high-converting landing page is tough. The post 30 Unforgettable Landing Page Examples To Steal & Profit From appeared first on The Daily Egg.

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Landing Pages Examples Conversion Rate Design 137

Search Engine Journal

JUNE 24, 2022

What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page Examples To Inspire Your Own appeared first on Search Engine Journal.

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Landing Pages Examples Features SEO 98

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

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Landing Pages Examples Design Trends 85

Unbounce

MARCH 22, 2022

How to Use Anchor Links on Your Landing Page. This example from San Fran’s Rest uses a CTA “Build Yours” as an anchor link for visitors. Social proof builds trust with visitors, so it’s no surprise that marketers of all stripes are eager to include it on their landing page. CTA button. Lead generation.

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Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. Take healthcare, for example. Sounds familiar?

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Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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Landing Pages Top of Funnel Practices Demand 62

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. For example, Americans find satire written in Times New Roman funnier and sassier than in Arial. Rammetto One and Slabo).

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Landing Pages Mobile Marketing Design Template 139

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

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Landing Pages Webinar Metrics Examples Template 64

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page? Click To Tweet.

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Landing Pages Optimization B2B Top of Funnel 76

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. The bottom line, though, is this: Videos do not boost your landing page conversion rates—and in some cases, might even harm them.

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Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

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Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Example 1: American Executive Centers.

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Landing Pages Examples Budget Programs Click Rate 111

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 21, 2020

Look to the recent launch of Hey or other companies like Equal Parts, Headspace, Warby Parker, Casper, and Notion as examples. Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand.

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Landing Pages Optimization Ad Building Brand Identity 145

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

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Landing Pages Design Conversion Best Practices 73

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

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Landing Pages Segmentation Planning Psychographics 137

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” Another that’d be good for bakeries. You’re stuck.

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Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

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Landing Pages Work Management Copywriting Marketing Management 144

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

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Landing Pages Marketing AI Planning Paid Search Agency 145

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

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Landing Pages Business Conversion Rate Click Rate 140

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

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Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 98