Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom.

Startups 97

Startups Custom Publishing Newsletter Internet Marketing 97

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Want to Squeeze More Conversions Out of Your Landing Pages? So, it’s a new month. How to Tweet Around the Clock Without Being on Twitter 24/7.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Webbiquity

DECEMBER 5, 2011

Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Technorati and AllTop are two of the general-topic blog directories. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. If we were presenting last touch data for a given soccer game, for example, it would attribute the winning goal to whoever kicked the ball into the net.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28

Design Top of Funnel Work Management Marketing Management 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 3) Get New Blog Subscribers. You do say thank you, right?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 11, 2011

The Lauterstein-Conway Massage School is a prime example of a company that has transformed its business by eliminating its dependency on buying leads from online directories and instead taking lead online generation in-house. If your business currently depends on paid leads, it may be time to make a change.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. For example, is January typically a strong month for your blog? Google Analytics is another option for non-HubSpot users.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JUNE 28, 2011

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources. In what other ways can you create a conversion-optimized blog?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. to each page. Use email and your social media presence to share the link to the landing page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. To set up tracking, create a unique campaign code for each of your offers in your CRM system; then add that campaign code to your landing page form in your marketing system.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. It's about creating lovable marketing after all, right?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

APRIL 22, 2010

While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging. All of the social plugins mentioned previously in this post help business bloggers achieve the important goal of getting more people reading their content. Connect with HubSpot :

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

SEPTEMBER 27, 2013

And every time you feel writer’s block coming on, before slamming your laptop shut in frustration, browse through these examples of great content and do some exercises to get the juices flowing. Keep this page handy and refer back to it throughout the “semester.”. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

SEPTEMBER 8, 2016

To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities. 1) A Dedicated Blog Subscription Page. This is an old “hack” that many brands seem to forget these days -- having a landing page dedicated specifically to subscribing to your blog.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. For example, some companies think leads are further down the funnel than prospects, and vice versa.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

DECEMBER 14, 2011

Add Your Blog Posts to Your Page. While there isn't a method for auto-publishing your business blog posts to Google+ yet, another important reason to be active on this network is to make sure that your posts are entering the ecosystem and getting an opportunity to earn comments, shares, and +1s on the site.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

JANUARY 25, 2012

On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. Social Media and Blogging. SEO and Blogging. Email.and Other Email.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Take lead reconversion emails as an example. Sup with that? but what kind?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 6, 2010

If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. This Social Media Examiner article highlights 10 examples of successful Facebook Pages and discusses why they're successful. Marketing Takeaway: Learn by example!

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Landing pages are where a business captures leads.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40