Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Find the transcript for this episode and all past episodes at: [link]. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. The overall experience of engaging your audience through social media helps you foster trust and build a reputation in your niche. Social Media Posts Social media has over 4.74 Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JULY 13, 2021

Let’s talk about how you can build yours. Valuable content speaks for itself; know what your audience cares about and build content around it. billion users around the world are using email, 293.6 Quick Takeaways. Consumers prefer email over all other methods of communicating with brands. Why Email is Important. Get Personal.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Contently

JULY 26, 2022

Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Take a look at Digit, an app designed to help users save money. To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. According to Search Engine Land , this builds an accurate profile of your audience. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

seo.co

NOVEMBER 28, 2022

Its goal is not to sell but rather to build trust and brand awareness while nurturing leads through the sales funnel. For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. Law firms are waking up to the idea that it’s better to invest in a few quality pieces of content each quarter than dozens of shallow pieces that generate minimal results. Link Building Quality content and link building go hand in hand.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Spotify for podcasters is no different. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Oktopost

FEBRUARY 24, 2021

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. More About Michelle Huff. Like What You Heard About Customer Experience?

Optimization 125

Optimization Transparency Marketing Management CMO 125

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Behiiv’s paid plan starts at $42/user/month. Description : Newsletters are a great way to build an audience that you can take anywhere.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. Not just writing tools but image generation, video generation, audio generation and analysis. Its successes are all around us, we just haven’t been aware of them.

Marketing AI 115

Marketing AI Training Marketing & Strategy User-Generated Content 115

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Heinz Marketing

NOVEMBER 9, 2019

The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. 5 Ways to Collect User-Generated Content (And Why You Should). 5 Ways to Collect User-Generated Content (And Why You Should). Thanks, Ayaz Nanji. Great tips via MarTech Advisor.

Buy 74

Buy B2B Lead Gen Business 74

Martech

SEPTEMBER 21, 2023

UEFN allows creators, as well as brands of any size, to build games and experiences published on Fortnite and available to its players. State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.”

Advertising Agencies 116

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 116

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Generic, buzzword-laden messaging won’t cut it for industrial websites. Prospective customers in your niche have seen it all before.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Thinkers360

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. Even with the return to the office, we know that remote work isn’t going away.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. In recent years, digital audio advertising has gained significant popularity due to the increasing number of internet users and the emergence of new audio platforms and formats. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. What are big products they can launch that will generate big revenue streams? Big companies need big products that generate big revenue streams.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. If you build it, they will come. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161