Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. Not only can you track your own content, but you can also follow your competitors and general content in your industry to get content ideas and examine the formats of successful content.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Appointment setters can answer basic questions, address pain points, and build rapport, keeping prospects engaged throughout the sales cycle.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. To maximize this opportunity, align your blog topics with current news and trends in the industry.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Oktopost

FEBRUARY 20, 2024

With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table. She works directly with CBIZ’s employees to build their personal brands and encourage their engagement in social selling, as well as managing their corporate social strategy.

Social Media 69

Social Media Youtube B2B Training 69

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Implementing measures to protect user data and ensuring transparent data collection practices build trust with customers. Respecting privacy concerns builds trust and encourages user participation.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Martech

FEBRUARY 27, 2024

Instead, focus on building relationships with influencers who are enthusiastic about your brand and can share their genuine experiences with their followers. Influencers build their followings based on a unique voice and perspective that engages and entertains their audience.

Advertising Agencies 126

Advertising Agencies Brand Identity Branding Marketing & Strategy 126

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. Content marketing provides valuable information, positions your brand as an industry leader, and builds trust with potential customers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Launch Marketing

NOVEMBER 8, 2023

They convey a range of important characteristics about these individuals. Here’s how to collect each data type: Quantitative Data: Gather this from internal data sources, such as a database, and supplement it with secondary data from external sources, such as trends and industry reports. This tells you who fits under this persona.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

OCTOBER 30, 2023

Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. Stay consistent and post regularly: Consistency is key on TikTok.

Campaigns 111

Campaigns Top of Funnel Best Practices Marketing AI 111

The Lead Agency

JULY 24, 2023

Your “place” can be determined by the industry you serve. For instance a pharmaceutical company that sells direct to hospitals works within the space of medical equipment and services, this medical industry segment is therefore a type of non-physical space in which they must develop a presence.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. During the pandemic, the company realized just how far behind the alcoholic beverages industry is,” said Judah Zeigler, VP of digital and e-commerce at Allied Beverage. “We Transformation at scale.

Work Management 136

Work Management Marketing Management B2B Sales CRM 136

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Prioritizing target audiences also is a critical step in the planning phase.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. You need to build trust on social media before you expect results. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Buffer

APRIL 13, 2023

This includes creating written content, graphics, and videos ranging from several seconds to several minutes. Keep up to date with industry trends. Check out the Social Media Today website or Geekout and Future Social newsletters to build your knowledge of social media. Own the social media content calendar and planning process.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

SmartBug Media

FEBRUARY 16, 2024

Customer feedback is also important for building trust and credibility with a customer base. When companies share and publicize good feedback, it builds up their brand image and reputation. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Lead Forensics

APRIL 18, 2024

It’s a description of all the variables that build your ideal lead, prospect and client. They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. What industry/ies are they in? A buyer persona is essentially your ideal buyer. What country/s are they from?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

It’s a description of all the variables that build your ideal lead, prospect and client. They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. What industry/ies are they in? A buyer persona is essentially your ideal buyer. What country/s are they from?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Salesforce Marketing Cloud

JANUARY 8, 2024

Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. That means you need to find ways to increase loyalty and build brand love. But it’s not enough to just be present on social channels.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. billion by 2030.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Launch Marketing

NOVEMBER 1, 2023

With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. When interviewing it’s important to ask a range of questions, but not all questions are created equal. Interested in learning more? Request a marketing consult today.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years.

Marketing Proposals 105

Marketing Proposals B2B Buyer Intent Acquisitions 105

Fount Media

JUNE 6, 2023

The Chemical Manufacturing Industry plays a crucial role in the global economy, as it provides the building blocks for a wide range of industries, including agriculture, pharmaceuticals, construction, textiles, and automotive.

B2B 52

B2B B2B Marketing Marketing Prospects Email Marketing 52

Salesforce Marketing Cloud

APRIL 10, 2024

Organizations that don’t prioritize building a solid foundation may face a variety of challenges that can affect their competitive edge. You’ll need to also assess your technology stack, identify any obstacles, and collaborate with industry experts and architects to develop a detailed implementation plan. Williams-Sonoma, Inc.,

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Competitive product analysis Through competitive product analysis you can build a stronger product.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Top Rank Marketing

DECEMBER 13, 2023

Relationship-building and nurturing expertise Once a slate of influencers has been identified, the work of rolling out your influencer marketing program has just begun. But building and nurturing relationships with influencers requires more than time. Build relationships, build relationships, build relationships.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

illumin

OCTOBER 25, 2023

Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection. By building a social strategy that is flexible and allows for quick adoption of new content, marketers open themselves up to the power of online trends.

Social Media 52

Social Media Trends Media Demographics 52

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively. Over communicate.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103