Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. First and foremost, their relationships with brands are very different than those of the generations that came before them.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This guides you and helps with differentiation for your brand. Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Now more than ever before, Google is forcing brands to market with intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. That could be especially true if Amazon can scale its video ad offerings, potentially positioning it as a threat to Facebook's own video ad platform and the Google-owned YouTube. Market Dominance Could Take Time. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

MARCH 11, 2018

Build a brand on it. Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. People have a lot of feelings about social media. Use it for business.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

MARCH 22, 2012

Are you targeting branded terms that describe your specific solution that many searchers aren't familiar with yet? For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. When HubSpot ran a test, a page that achieved the No. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. In fact, did you know that the first position in Google gets 33% of search traffic ? Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources.

Google 28

Google Contingency Planning Clickthrough SERP 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 18, 2013

You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. This is misleading, confusing, and is can damage your brand image.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 13, 2012

If you're a retail brand, your users are more likely to be searching in the evenings and on the weekends, when they're not in the office. A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Connect with HubSpot : Add Trusted Merchant Reviews.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

JANUARY 13, 2012

And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. Write Long-Form Content. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. So if you start with the word "dog," you might draw paws, a tail, and a collar.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Webbiquity

OCTOBER 6, 2020

If you absolutely must use automation, do it very carefully—pitches that are obviously automated can damage your brand image, email deliverability, and ultimately your SEO efforts as well. This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. The fact that the term has stuck around as long as it has is a testament to people not thinking outside the box for a new cliché. 8) Disruptive.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . And if this is done in the form of a longer tail keyword , this has a higher chance of transforming into leads as customers are already in the later stages of the sales funnel. Position yourself as an authority in your industry.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. 2) Think Beyond Branded Keywords. It can take a while for positive SEO to build up, so make creating keyword-laden, helpful and engaging content a year-round best practice. That was easy enough!

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. This also allows us to align our brand with several recognizable core topics.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 12, 2023

Plenty goes into making it work efficiently for your brand. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Additionally, building brand awareness and establishing an online presence will be crucial.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Conductor

JULY 6, 2022

These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors. Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. Even moderate gains in position can yield significant increases in traffic.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

ATAK Interactive

AUGUST 8, 2019

They touch on the brand, audience, data, and marketing-to-sales operations of a company and are based on real experience and real results. . Without further ado, here are the 11 Principles of Purposeful Marketing: Your Brand, Data, Audience, and Marketing-to-Sales Operation must be aligned. a position of agreement or alliance. .

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

ATAK Interactive

AUGUST 8, 2019

They touch on the brand, audience, data, and marketing-to-sales operations of a company and are based on real experience and real results. . Without further ado, here are the 11 Principles of Purposeful Marketing: 1) Your Brand, Data, Audience, and Marketing-to-Sales Operation must be aligned. a position of agreement or alliance. .

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78