SalesIntel

JULY 26, 2021

By and large, the success or failure in marketing is defined through two metrics – engagement and conversions. And what role does intent data play in that process? The average click rate for their email campaigns used to be around 2-3%, and the percentage of recipients that downloaded their assets hovered around 0.6-0.8%.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Lake B2B

JANUARY 6, 2022

Finding success in email marketing with nurses’ contact data can be difficult. Nurse practitioners’ data is one of the most valuable types of data you can use for email marketing. By using this data, you can create targeted lists and send […].

Email Marketing 98

Email Marketing Contact Marketing Marketing Contacts 98

Lake B2B

SEPTEMBER 3, 2021

So, in most cases, convincing these healthcare professionals to invest in your products or services can turn the tables on your hospital marketing strategies. The post Transform Marketing to Hospitals Using Accurate Physician Data appeared first on Blog. However, one important thing to […].

Marketing & Strategy 97

Marketing & Strategy Marketing Purchase Google 97

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Internal Data. External Data. Discover Trends of What People Like.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Lake B2B

AUGUST 6, 2021

The post How to Drive Physician Engagement Using Healthcare Marketing Data appeared first on Blog. After all, physicians are at the heart of any healthcare organization – they are responsible for providing excellent patient care and bringing revenue to keep the organization running.

Cost 98

Cost Marketing Positioning Organization 98

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Today, data powers marketing efforts. So, how can data be used more effectively in your marketing efforts?

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. Weekly blogging is the express lane to boost your B2B sales by a factor of ten.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Biznology

APRIL 20, 2017

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Before we start, you may be wondering if collecting customer data is in any way illegal.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. But what is Intent data? What Are Intent Signals and How to Use Them? Here are the five of the most common use cases: 1. Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Hubspot

NOVEMBER 16, 2020

As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Monday.com knows the importance of data all too well.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

Versium

NOVEMBER 23, 2020

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation. Data analysis is the life blood of modern B2C marketing. In today’s digitally dominated world, there is no shortfall of available data.

Analysis 86

Analysis Contact Marketing Marketing Contacts 86

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Hubspot

MAY 11, 2021

Which leaves many marketers wondering: Which one is more worth my time? Clubhouse vs. Podcasts: Which Should Marketers Use? To start, let's explore a recent survey I conducted on which audio activities people prefer — listening to podcasts, listening and participating in conversations on Clubhouse, or neither: Data Source.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 205

Practices Effectiveness Case Studies Case Study 205

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. But have you ever considered using SEO practices for, say, informing marketing decisions? Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Use of affiliate marketing.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Lake B2B

JUNE 4, 2021

Maybe you’ve also been using […]. The post How to 3X Sales Using Website Visitor Data for LinkedIn Marketing appeared first on Blog. Google loves it, and so does every organization striving towards successful lead generation, lead nurturing, and lead conversion.

Linkedin 96

Linkedin Marketing Websites Domain Lead Nurturing 96

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Use images and videos to illustrate your points. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Porch Group Media

DECEMBER 17, 2019

Marketers Increasingly Using Data to Drive Personalization. Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. Data-Based Triggers. Data-Based Triggers. Personalized Experiences Across Channels.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189