Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Today’s users don’t just use websites; they interact with them.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Did you get that? How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. Want a few ideas for getting started?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

MARCH 2, 2023

Key takeaways: Interactivity remains an integral part of website design, but you must avoid some popular trends that could jeopardize your rankings. Content is still king, but elevated content is like the king on crack… 1. The trend is and has been more, more, MORE and that’s not changing anytime soon.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Marketing Insider Group

MARCH 25, 2024

Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. Without this, you risk basing your decisions on outdated information, which could be more detrimental than beneficial. This insight shows how crucial a solid marketing database is for your bottom line.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

APRIL 18, 2024

But how do make the best use of it (or get started, if you’re still stuck in manual processes)? This post will answer those questions and more. It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Generate leads, increase brand awareness, build customer loyalty? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Marketing Insider Group

APRIL 2, 2024

Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. You’ve got to get this right to make sure search engines are seeing all the good stuff you want to show off.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

AUGUST 7, 2023

It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. How do we bridge this gap between what buyers want and what they’re getting? The best way to do this is through conversational content. Conversational content is more than just a marketing strategy.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Outgrow

DECEMBER 6, 2022

With this latest product update, we’ve tried to make the content creation process easier and smoother for you! So, without further ado, let’s get into the details. . Have Fun With New Elements – Exciting Widgets and More. Here’s how you can add these widgets-. Deploy the Content via QR Codes.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You don’t want to rehash old content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 125

Marketing AI Work Management Marketing Management B2B Thought Leadership 125

Digilant

JULY 10, 2022

At the train station, they interact with a standalone digital billboard that features real-time messaging related to the upcoming weather forecast. When they head out for lunch with a client, their table includes a touchscreen ordering device that sends them unique content based on their choices. What about physical advertising ?

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. But how exactly can you achieve that? Ensure your designs come across right Broken emails lead to less conversions. I’ll show you how. How-to blog post Learn more.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Hubspot

FEBRUARY 23, 2021

When technology took a more important role in our lives, we assumed all print publications would go bankrupt. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Social media has too many things to offer to brands and users.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Valasys

APRIL 29, 2021

Creatingcontent that settles these trouble spots involves lots of other things, along with useful approaches to get your visitors to share their data. Let’s know about the process of lead generation-. By doing this so, you can save their information and convert them to leads at a later stage. How Do Bloggers Generate Leads?

Lead Generation 52

Lead Generation Generation Leads Lead 52

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Blogging is a mainstay strategy.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? How your product or service solves the buyer’s pain points.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

6sense

JANUARY 3, 2022

More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . 4 Common Challenges of Account-Based Marketing — and How to Avoid Them. 4 Common Challenges of Account-Based Marketing — and How to Avoid Them. See how in this blog post.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. Step 2: Select a Platform.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. If you’ve heard of a brand, you’re more likely to try it. That’s where metrics come in. tangleteezer ?

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? How do you maximize the value of your email list? How do you evaluate the success of your email lists? How do you evaluate the success of your email lists?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

NOVEMBER 11, 2020

That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? Aside from remarkable content, of course.). Beautiful Blog Examples to Inspire You. According to a recent U.K. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115