Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Why Is It Important? Image Source: Ahrefs. Focus On Your Audience. Update Old Content. Share Your Content.

Domain 320

Domain Lead Scoring Lead Ranking SERP 320

Sana Commerce

JULY 16, 2023

In this blog, we will explore what composable commerce is, how it relates to MACH architecture, and how you can use it to put your B2B business ahead of the curve. Composable commerce shares a strong correlation with the principles of MACH architecture. In this article What is composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Marketing Insider Group

JANUARY 17, 2023

Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Internal links can be found on the homepage of websites, or within published content, such as blog posts. Remember, exact match anchors are strongly correlated with more clicks.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Respona’s AI assistant studies the content created by the influencers and helps you quickly personalize each pitch for higher response rates. The best subject line to use?

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Clearly, there is a correlation between program age and program success.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Tony Zambito

FEBRUARY 4, 2022

Or some may say study-oriented. With an emphasis on analytical correlation to arrive at insights. The study or report orientation has traditionally been a lengthy process. One area is that of buyer insights. For decades analysis and insights have been report-oriented. Towards analytics. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. Here’s some of our favorite blog posts from other marketers this past year. This was the culmination of a case study he did after offering to work pro-bono for a business with no internet presence whatsoever. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 101

Intent Buy Webinar Metrics Top of Funnel 101

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

B2B Marketing Directions

JANUARY 21, 2024

However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent. I described this study in a post I wrote last fall. In the BCG study, participants were tasked to generate ideas for a new shoe for an underserved market. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data. They will also be more likely to realize the massive opportunities AI will bring.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Tony Zambito

OCTOBER 22, 2020

In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic. The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. B2B buyers are also embracing the remote model of interaction.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. If I write about these topics and create high-quality blog posts, I can outrank the competition. The correlation is that it must be interesting to the audience. In our experience, it comes down to ranking and winning without spending.

Traffic 272

Traffic Cost Per Click Organization Lead Scoring 272

Tiecas

JUNE 4, 2024

This blog post will explore how AI can empower manufacturers to develop targeted content that resonates with potential customers throughout their buying journey. There is a clear correlation between content format and intent to buy. What do you want your audience to do after consuming your content?

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Last, the authors correlate the results of the acquisition trend.

CMO 300

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 300

Mass Analytics

NOVEMBER 8, 2022

This blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. insert chart from MassTer) .

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below. The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

DECEMBER 9, 2019

By highlighting your customers through case studies, guest blog posts, Q&As and other types of content, you will be able to showcase their experiences with your brand and better target their pain points. Consider ways to empower your employees by integrating them into your social channels, blogs or throughout your website.

Marketing & Strategy 282

Marketing & Strategy Marketing Strategy Content Marketing Planning 282

TrustRadius Marketing

NOVEMBER 9, 2022

blog post to learn more! One study shows that 95% of businesses struggle with managing unstructured data, and 97.2% Features: New Relic provides notable instantaneous anomaly detection, alert and event correlation, and automatic root cause analysis. Check out our “What is AIOps?” Click here to read “What is AIOps?”

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Create safe and easy ways to trial/learn.

Peer-to-peer 184

Peer-to-peer Work Management Marketing Management Planning 184

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Keep tweaking your lead scoring and conversion process.

Lead Ranking 265

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 265

Marketing Insider Group

FEBRUARY 15, 2021

It certainly correlates with the value of the content. Take our blog. The “why” is so important when you share research and studies. The term 10x content describes content that’s 10 times better than what’s currently ranking well organically. But, what exactly does ‘better’ look like? It needs to be unique!

Lead Scoring 328

Lead Scoring Lead Ranking Content SMB 328

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Word of mouth, blogs, social media, user reviews and other online content are all heavy influencers at this stage.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Relevance 110

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Outgrow

APRIL 29, 2024

In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation.

SEO 167

SEO Correlation PageRank Social Media 167

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Yet only 33% of clients in the study said their advisor connects with them at least once a month. Let’s say you have time to write just one blog per month.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Yet only 33% of clients in the study said their advisor connects with them at least once a month. Let’s say you have time to write just one blog per month.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52