KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

SEPTEMBER 13, 2022

As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Increasing engagement (63%), measuring performance/ROI (44%), and creating an overall strategy (38%) have been the biggest challenges for marketers using email. Identifying Signs of Email Marketing Success. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Measure social data among other marketing metrics to show impact.

Social Media 138

Social Media ROI Media Cross-Selling 138

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Data remains a critical component of demand generation, but previous research has suggested that many marketers are finding it difficult to leverage it.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. They’re also establishing themselves as a standard (benchmarks exist). The post Marketing research: where and how should you integrate it? Start by mapping out your marketing processes.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. This indicates that it is seeing early success and becoming more sophisticated with measurement and scaling. Finding Success with a Performance Marketing Strategy.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Benchmarking Your Success: Where Do You Stand? Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. This suggests that they are seeing early success and becoming more sophisticated in terms of measurement and scaling.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Consider the time and resources spent on research, writing, editing, and design. Next Steps: Measuring Your Success Defining Content Syndication ROI Metrics: Aligning Goals with Measurement The beauty of content syndication lies in its versatility.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Let’s dive into some more key benefits.

Analysis 94

Analysis Marketing AI Examples SWOT 94

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. Taken together, these trends underscore the pivotal role data and technology play in crafting targeted, effective, and measurable B2B marketing campaigns.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Great Sellers are Great Researchers. So, what research should you do?

B2B Sales 101

B2B Sales Peer-to-peer B2B Advertising Benchmark 101

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Recent research by Gartner produced similar results. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. Then make sure you measure things that indicate whether you’re meeting those goals. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs. Research] appeared first on B2B Marketing Insider.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends — North America.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Marketing Insider Group

JUNE 7, 2021

To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success.

Resources 195

Resources Content Marketing Lead Gen Course 195

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. As they shift their priorities toward content marketing, the survey shows that marketers are also measuring the same or more areas of their campaigns than they did two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. How do you measure up? Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100