Blog: How Industries Across B2B and B2C Use Conversational AI


This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities.

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Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Aberdeen HCM Essentials

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Bringing B2C Fundamentals to the B2B Industry. Marketers often like to think that B2B and B2C are in completely different worlds. This article from The Drum is all about the B2C marketing fundamentals that we can bring into the B2B world.

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. The average marketing budget across all companies in the study was about 8 percent. Whatever the case, B2B is usually a lot more technical than B2C.

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Industrial B2B marketers have an untapped digital opportunity


No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Where B2B companies have a large transactional business they have a pattern that they readily copy from the B2C world.

The 6 Most Important Takeaways From CMI’s Annual Study


For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Or “what B2B marketers can learn from B2C marketers.”. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one.

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How to Sell B2C Products with Content Marketing

Marketing Insider Group

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive.

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B2C Marketing Automation and 5 Top Software Tools to Power It


Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. This is especially true for B2C — unlike B2B, the B2C sales cycle is much shorter and the customer journey much more personalized. What is B2C marketing automation?

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Eloqua Persona Development: ReturnPath Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: ReturnPath Case Study. Below is the summary of what we came up with together… Max Riddell VP of Marketing Large B2C Company. Eloqua Persona Development: ReturnPath Case Study. What is an Eloqua Persona?

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. Below is the summary of what we came up with together… Max Riddell VP of Marketing Large B2C Company. Emily Smith Email Marketing Manager Large B2C Company. Gary Bain Operations Manager Large B2C Company.

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

Whether it has a B2B, B2C, or even B2G (government) business model, a manufacturer with a forward outlook strives to rank high in search results, such as on Google, Bing, or Yahoo! industry publications, your suppliers, your customers) want to link their content to yours.

Secrets of Social Media ROI Revealed by 166 Case Studies


is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit).

B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. Case Study Guidelines.

How do you persuade big company executives that digital marketing is important?


Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. B2C companies sometimes can show the value of digital marketing tactics in ways that they can’t duplicate for B2C. B2C execs have an unshakable belief in traditional marketing and are reluctant to reduce its investment for this new unproven alternative.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

9 LinkedIn Ad Case Studies That Marketers Can Learn From


That's where my third reason for loving LinkedIn comes in: case studies. Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Marketing case studies usually focus on specific verticals, industries, or solutions.

Core Differences Between Lead Generation Companies in the B2B and B2C Sectors


It is quite obvious that B2B lead generation is all about providing prospects to companies, while in the B2C sector, it is associated with attracting the individual buyers’ attention to a particular product. So what are the core differences between B2B and B2C lead companies , exactly?

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. When it comes to writing case studies, the Q&A case study is the most natural way to communicate the value of your brand. Which of your customers are best for your case study?

Industry Insider: Why ABM = B2B

HG Data

How awesome is it that B2C companies get to do these cool things? You are no longer bound to data sheets, stale product demo videos, and way-too-long case studies as your main marketing go-tos. The post Industry Insider: Why ABM = B2B appeared first on HG Insights. ABM Industry Leaders Sales & Marketing account based marketing B2B

4 Tips B2B PR Pros Can Learn from Their B2C Counterparts

SmartBug Media

In more-than 25 years as a professional communicator, I have held a variety of responsibilities from newspaper reporter to B2B public relations, such as non-profit organizations targeting the banking and engineering industries, to B2C communications, mostly for hospitals before managed care came on the scene to turn the healthcare marketing world upside down. Whether you are a B2C or B2B, Here are a few strategies to consider.

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Have the Differences Between B2B and B2C Marketing Disappeared?

B2B Marketing Directions

Recently, it's become popular to downplay the differences between B2B and B2C marketing. Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar. But have all the meaningful differences between B2B and B2C marketing really disappeared? But this doesn't mean that all meaningful differences between B2B and B2C marketing have disappeared.

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B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. But while thought leadership is great, it just isn’t as important in B2C industries.

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Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen HCM Essentials

But in this article, one ClickZ writer looks at the results of a Domo study that found senior marketers feel a choice between left brained, rational data or right brained, emotive creativity is a false one. According to the study, the future of marketing lies in a balanced approach—data-driven creativity. Industry Activity. The post Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity appeared first on Aberdeen.

McKinsey Touts the Value of Industrial Brands

B2B Marketing Directions

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. From 2015 through 2019, about 60% of the brands studied became less visible.

Top 10 B2C Marketing Tactics to Use in B2B


Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. . This is something B2C marketers have known for a long time – and used very successfully. A quiz is one of the most effective ways to get users engaged and moving down the funnel – and B2C marketers have done a bang-up job with them for years. So why is B2C and SaaS getting all the glory?

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Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform

KoMarketing Associates

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]


Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Research extensively in the industry you think your business fits in best. E-commerce Marketing - Case Studies .

The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI


It’s indicative of a changing tide within the luxury industry. The post The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI appeared first on The Content Strategist. B2C Brands Entertainment ROI Featured luxuryIn February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The study reveals that CEOs are shedding the command-and-control nature of corporations that has existed for over a century , and introducing openness, transparency and employee empowerment. B2B CEOs were quick to point out that social media is not just a B2C phenomenon as many in the B2B arena have mistakenly believed.

B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice


Resource #2 – Case study video: Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool. Industry. Content on marketing automation for a B2B company versus a B2C one. Case studies on a specific industry attract a niche audience within that industry.

The Differences Between B2B and B2C Marketing That Still Matter

B2B Marketing Directions

In a recent column published at The Drum , Samuel Scott argued that the marketing industry has split into two distinct camps that have adopted and now advocate two very different approaches to the practice of marketing. According to Samuel, the divide is between "online B2B marketers" who "want to gain and convert website traffic into leads" and "offline B2C marketers" who "want to build brands among mass audiences."

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When to Use Humor in Content Marketing


From there, he narrowed the focus to study brands as they attempt to be funny. Barry told me that infusing content with humor has a lot of potential for B2C and B2B companies alike, provided that they avoid re-inventing the wheel. ” According to Barry, brands fall into three categories when it comes to humor in content marketing: red, yellow, and white industries. Red industry stories are highly emotional, and using humor can come off as offensive.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.    However, the impact of social media and the digital age is becoming evident in this study.  Image by mia! via Flickr.

36 Case Studies That’ll Help You Understand Content Marketing ROI


So to give you a detailed look at how leaders in industries like finance, technology, and B2C have overcome typical marketing challenges, we’ve decided to create a flipbook. The post 36 Case Studies That’ll Help You Understand Content Marketing ROI appeared first on The Content Strategist. Content marketers are obsessed with tying their work to ROI, and rightfully so.

How to Create the Best B2B Content in Your Industry

B2B PR Sense

It takes time, skill, and knowledge of industry best practices. A new study from BuzzSumo sheds some light on some of the B2B content marketing best practices we need to know to create everegreen. , One study from Content Marketing Institute showed that content marketing produces over three times more leads than traditional outbound marketing, and costs around 62% less. In fact, one study found that around 36% of content marketers struggle to produce engaging content.

Blog: How Three Industries Stack Up Against the 4Ps: Tech, Telecom, Media & Entertainment


While we don’t have a window into how the pandemic affected each business individually, it’s clear that individual industries were impacted differently. Our survey examined 1,177 companies across three industries: Technology, Telecommunications, and Media & Entertainment.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. If you're interested in knowing the marketing channels most used by your industry peers, or how marketing budgets may typically get allocated, then keep reading. In our survey, marketers selected every marketing channel they used and indicated their industry.