How to Create Search Engine Friendly URLs

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs.

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How to Use SEO to Increase Your SaaS Website Traffic


Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.


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12 of the Best Link Shorteners That Aren’t the Google URL Shortener


But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

You certainly don’t want to run Facebook retargeting ads that make your audience worry about their privacy or feel like you’re following them around across the web, but most consumers expect to be tracked online and understand that information is being used to market to them. 2) Create Your Custom Audience. You’ll need to create a specific Custom Audience to group those actions together, and retarget people based on their shared behavior. 4) Select Your Custom Audience.

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real.

Simple content optimization – SEO for when SEO doesn’t make sense


You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. And yet, if worker’s comp insurance is what you sell, you really don’t want traffic from the folks looking for life, health, or homeowner’s insurance. For density, you do want to use your keyword in page titles, page URLs, article headlines, and in the body copy of what you write, but you want to do so in a way that is natural.

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UTM tracking & URL shortening for social media marketers

Sprout Social

How much traffic are those links generating? This typically involves getting more relevant link clicks and therefore, more high-quality traffic. That’s where UTM tracking and URL shortening enter the picture. UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from.

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How to Create UTM Codes to Track Your URLs [UTM Builder]


Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

6 Ad Copywriting Best Practices to Get Your Audience Clicking

SmartBug Media

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Target local audiences. Test using different display URLs.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%. In other words, it nearly doubled the traffic of the old posts. 17 posts generated less traffic. Traffic increased by 135.8%

International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

There are two major challenges you will have to face: Acquiring traffic from different countries. It helps your business grow globally and lets you target audiences from different countries in their native language. 1) Reach Audiences Globally. 2) Acquire Massive Organic Traffic.

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

On a recent episode of our Marketing School podcast , Neil Patel and I each shared our best Twitter hacks for building connections, growing engagement and bringing in traffic and leads. Is this strategy going to get you a ton of traffic? Will it get you more qualified traffic? Neil uses Twitter to promote those videos, but he wants the traffic to go to YouTube, so he uploads a portion of his videos — usually the first two minutes or so — directly to Twitter.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences.

How to Drive 10x Website Traffic Using Buzzsumo


Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop. How Will This Website Traffic Strategy Benefit You? Website Traffic Spikes When KPS Digital Marketing Implemented This Strategy.

How to Easily Create Custom Pin It URLs for Pinterest


After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

URL 52’s API now supports audience segments

has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments!

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Outsized influence: the size of social media platforms has little to do with their referral traffic

My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing. When it comes to social media, is the pursuit of a new audience justified? . The promise of audience reach on these platforms is massive, and engagement data is an important signal of user interest. The promise of audience reach.

What Is Organic Traffic and How Does It Work?

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

The 15 best SEO techniques to drive more traffic to your blog


SEO techniques need to be applied to get more traffic. This post will show the 15 SEO techniques that will drive more traffic to your blog. Thus, these types of posts will always receive high traffic volumes. By 2022, videos will be 82% of all web traffic.

How To Embed Content Marketing And SEO For More Traffic And Leads?

Only B2B

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website?

13 Best Keyword Research Tools to Boost Your Organic Traffic


Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Recommended Resource: Need more website traffic?

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)


Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success.

3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Paid vs. Organic Search Traffic. To calculate the value of this, we want to compare how much we’re paying for traffic versus earning organically.

Our Top Resources and Tips to Develop Blog Topics Your Audience Will Love

Marketing Insider Group

Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Keyword research is a vital tool for content marketers as they dig for topics that are relevant to their audiences.

35 Brilliant Ways to Easily Repurpose Content and Boost Traffic


Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Get more organic search engine traffic. While this is technically true, more traffic shouldn’t be the ultimate goal.

How to Optimize Content for Maximum Traffic in 2021

Searching habits change, and Google changes the criteria of what your content should look like to drive more organic website traffic and rank higher. In this article, you’ll find actionable tips on how to optimize content for maximum traffic and higher ranks in search engines.

How to use the Instagram link in bio to drive traffic

Sprout Social

If you’re running a brand Instagram account , this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio. Add the URL in the Website field.

How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.


You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

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SaaS Marketing: 6 Quick Wins to Drive More Website Traffic

SmartBug Media

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. However, if you can't get in front of the right audience, your amazing software is basically obsolete.

How to Boost Organic Traffic to Your B2B Blog


When combined with other SEO techniques, blogging 2-3 times a week can lead to a 177% traffic increase ( source ). But, seeing this type of success isn’t easy—you can’t just post the occasional article and expect traffic to come flooding in. So, if you’re struggling to infiltrate Google search results and generate organic traffic to your B2B blog, fear not! Today we break down key steps you can take to boost organic traffic to your B2B blog.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Have decent search traffic.

6 Creative Strategies for Getting Traffic from Pinterest


Pinterest is an undeniably powerful opportunity to reach and convert new audiences. Here, let's explore some creative strategies for turning the followers you get on Pinterest into traffic for your website and social channels.

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site


But, you need to understand the importance of SEO statistics and what you can learn from them if you ever want to grow traffic to your website. In this article, we’ll take a look at 50+ powerful SEO statistics that will help you boost your traffic.

How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Is your website receiving a lot of traffic but not enough leads? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it. How to Know if Your Website’s Traffic Quality Is Poor. ”: How to Improve the Quality of Traffic on Your Website. 2) Regularly Monitor Your Traffic Quality Level.

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Pages slowly increasing or decreasing in organic traffic. Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Take the top two URLs and put them in the URL vs URL tool from Serpstat. The tool (which offers limited results free, with paid plans starting at $19/month) checks the well-performing keywords for your URL as well as those from two competitor URLs.

Are Google's Featured Snippets Eating Your Blog Traffic?


The more posts we published, the larger our audience grew. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Here's how much the raw traffic on those posts decreased. The HubSpot Marketing Blog has been around since 2006.