Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 123

Demographics Startups Customer Surveys Tactics 123

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. These groups could be based on criteria including age, gender, location, income, interests, behaviors, to name a few. Did you know that 80% of audiences prefer to do business with businesses that personalizes their experiences.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

NuSpark Consulting

FEBRUARY 3, 2023

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. Demographics show how many people are being exposed to your message and who exactly is being exposed. Do you intend to take action on the message that you saw?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Email segmentation is about having a meaningful conversation with each member of your audience.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

SendX

FEBRUARY 26, 2021

For example, if you're targeting small business owners, navigating the many rules and regulations associated with business ownership will help to form a financial plan to manage income and expenses during retirement. One of the best strategies for making an impact in digital marketing is to simply go where your audience is.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Understand Your LinkedIn Audience. Engage With Your Audience. Don’t just post content and wait for your audience to come to you.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Demographics 63.6% 64% have a household annual income of $75,000+. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023.

Mobile Advertising 92

Mobile Advertising Social Media Aggregators Communities 92

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But adventurous Gen Z with disposable incomes may be interested in taking a risk or bringing a little more excitement into their lives. What are their demographics? Age, gender, location, income and lifestyle. Contact us to get started!

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. What is their demeanor? Do they have an assistant?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Segmentation analysis helps marketers determine segment quality.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. What is their demeanor? Do they have an assistant?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Marketing Insider Group

APRIL 21, 2020

Marketers can customize performance videos using demographic settings like geography, age, and household income. The most popular type of digital ads, programmatic display ads, can be aimed at specific audiences. To help your performance video ads connect, be sure to: 1. What about user-centricity? Tweak ads efficiently.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

SmartBug Media

MARCH 18, 2024

Understanding how much you’re spending on customer acquisition will help you identify areas for saving and determine if you’re spending too much on some channels. Remember, the whole point of determining who your target audience is and creating buyer personas is to pin down who you want to reach with your content.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Marketing Insider Group

AUGUST 17, 2020

This is also an opportunity to display their logo and mention them to your audience. Push Notifications: When sending push notifications to your audience, you can include the logo or a mention of your partners in the message. However, in order to maintain the attention of the audience, the ads should not be created as commercials.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Top Rank Marketing

MARCH 20, 2024

We may not be able to tell you whether it makes sense for you to keep using X outright, but we can help you figure it out for yourself. Is your audience still active on X? If your audience is sticking with X, then you probably should too. If you already have an audience on X, you shouldn’t give that up.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. Candidly, we hoped consumer perception was far from reality. This led us to new questions.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Marketing Insider Group

JULY 16, 2020

ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Say your business’s audience is made up of 35% C-level business professionals, 55% small business owners, and 10% that fit into other categories. Score on the basis of demographic and behavioral criteria.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. AI algorithms scour vast datasets to identify hidden patterns and connections, creating personas that go beyond traditional demographics.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Marketing Insider Group

MARCH 28, 2023

Ultimately, making these changes to your small business practices will help improve your bottom line. What data is missing that could help you make better decisions? For example, a simple inconsistency in how birthdays are entered (DD/MM/YYYY vs. MM/DD/YYYY) could result in major misinterpretations of your customer base demographics.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Content Standard

NOVEMBER 14, 2023

The result is irrelevant content that doesn’t help buyers meet their goals (and, therefore, doesn’t convert)—a squandering of time, budget, and opportunity. A deeper dive into your target demographic reveals a significant opportunity. Do you need help building and activating a purposeful content program heading into 2024?

Budget Programs 97

Budget Programs Content High Quality Lead Correlation 97

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Look at their age, gender, culture, marital status, income, language, professions, and educational levels. They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. As a content marketer, chances are you’ve heard the phrase “content is king.”

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The more accurate the company’s understanding of its audience, the better chance it has of making an impact with its messaging and products.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Your personas can be based on actual data as well as educated guesses about your customers’ demographics, goals, behavior patterns, and motivations. What is your household income? Why Are Buyer Personas?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SocialPilot

JANUARY 10, 2024

Only the latest Pinterest statistics can help you decide. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. of Pinterest’s global audience. With close to 1 billion video views each month, you can safely bet on video pins to connect with your audience.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. If gender or income aren’t differentiators in the decision-making process then don’t worry about them.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. This information gives brands a better picture of who their audience is so that they can create engaging content that speaks directly to those people’s needs.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Social media and data management platforms use cookies to collect mountains of information about audiences. This guide provides a detailed overview of audience targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. DMPs collect data related to: Customer demographics. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc.

Marketing Management 100

Marketing Management Privacy Demographics Segmentation 100

Stevens & Tate

JULY 27, 2021

When it comes to marketing to your target audience, using basic demographics, such as age, married status, income, and geography is no longer enough. That kind of information, while helpful, is still too general. This persona does include some of the information that businesses typically use, such as basic demographics.

Buyer Personas 69

Buyer Personas Template Planning Demographics 69

Content4Demand

OCTOBER 13, 2021

There’s no way to speak directly to an audience you don’t know. Sales representatives and account managers know your audiences better than anyone else in the company. They know the hot topics that capture prospects’ attention, and they know which aspects of your products and services help them close deals.

Research 108

Research Barriers Trigger Marketing Demographics 108

Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. You’ll be able to acquire the right audience. Target market involves factors such as location, age, gender, income, education, etc.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Stevens & Tate

APRIL 28, 2023

Demographics You can obtain customer demographic information via surveys and opt-in forms. This information can be helpful for segmentation for a number of reasons. Additionally, the way you engage with your audience may differ depending on their age. can help you time your interactions more effectively as well.

Segmentation 72

Segmentation Lead Ranking Opt-out Demographics 72

SmartBug Media

DECEMBER 29, 2022

Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. They are based on market research, customer demographics, and responses from surveys and interviews. But the only way to really get inside the heads of your audience is to speak with them directly.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Sprout Social

FEBRUARY 29, 2024

They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user. Content personalization AI personalizes content based on customer behavior, preferences and demographics.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121