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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Amazon will then use this data to enhance targeted advertising on the U.K.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

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To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. The post To Generate Pristine Data, Lock Down Your Buying Group appeared first on InsightSquared. These tips are mini, but mighty. For more, visit ABM Revealed. That’s bad.

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The Complete Guide to WordPress Security

The Daily Egg

By following the strategies in this article, you can learn how to lock down your website to give it the best chance […]. Cybercriminals come like thieves at night. In one fell swoop, they can ruin your customers’ trust, steal your revenue, and wipe out your WordPress site before you even have a chance to react.

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7 Best Content Locker WordPress Plugins to Boost Your Conversions

Optinmonster

In this article, we’ll share the best content locker plugins for your WordPress website. You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

This content could be just about anything: articles, videos, white papers, etc. Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Pros and Cons of Content Locking.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

Get articles selected just for you, in your inbox Sign up now 2. The hottest topic in service today is generative AI, especially in the contact center. Yet, only 24% are actually using any form of contact center AI. Yet, only 24% are actually using any form of contact center AI. What’s in the way? So how can generative AI help?