Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Martech
FEBRUARY 5, 2024
The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Amazon will then use this data to enhance targeted advertising on the U.K.
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