Mailmunch

MAY 4, 2021

However, I don’t believe outreach techniques or templates could guarantee success here. In the context of team management, this translates to having a dedicated team of content writers alongside your outreach coordinators equipped with the right content marketing and task management tools. Especially when you have a rather new website.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. More specifically, 90% of customers find personalized content more engaging than content created for the masses. Content Creation. Distribution.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

Salesforce Marketing Cloud

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Marketing Insider Group

DECEMBER 11, 2019

As a content marketer, your job is to plan how you can acquire enough customers to hit that goal. Some inputs for increasing organic blog traffic could be the number of new blog posts published, number of outreach campaigns launched, or number of co-marketing campaigns launched. You break them down.

Planning 289

Planning Work Management Marketing Management Deliverability 289

seo.co

JANUARY 31, 2023

Focus on link bait type articles (e.g. Others may need to be outsourced , but your building links team should include: Project manager Outreach process reps Outreach manager Writers Editor Publishers If you’re looking to hire writers , I suggest ProBlogger’s premium job listing. The options are endless.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. You can use geotargeting for regional outreach, promotion of virtual events, or learning more about your customers. Location can tell you a lot more about a target customer than just their geographic location.

Rules 62

Rules Display Template Click Rate 62

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. With easy filters and constant updates, you can sort through thousands of companies to find those that are ready for your outreach. Where’s the money?

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Its goal is to get the potential customers excited about buying your product. The best part?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Trade Press Services

FEBRUARY 26, 2024

This means that the foundation of effective social media outreach is a well-defined target audience and content that directly addresses their pain points. Relationships build brand loyalty, improve customer retention and drive referrals that are more likely to convert. Decision makers need content to stay informed.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Tiecas

MAY 7, 2024

An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. How does all this relate to industrial marketing?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Influencer outreach. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Custom reports. Networking is crucial. No worries.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Outreach

APRIL 20, 2020

Bombora just published an extremely informative analysis on COVID-19’s impact on B2B (you can read the whole thing here ). Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. The Data on COVID-19.

Intent 102

Intent B2B Sales Activities Bombora 102

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. What content will you publish, and when?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Brandpoint

JULY 8, 2022

We take lightly branded content, like an article, video or design, and distribute it across our publisher network online. This content is then amplified to increase engagement and reach, and in the Premium Business MAT Release, your article will appear on the section-fronts of select websites’ business pages.

Distribution 83

Distribution Business Custom Publishing Promotion 83

The Point

JUNE 20, 2018

Create alerts and a sales outreach strategy for salespeople to go after engaged contacts, and voila: an “ABM-ish” target account campaign. Cross-sell/upsell to existing customers. Call it ABM-y Customer Marketing. Thanks to Tom Meriam, Spear’s VP Business Development (and resident ABM guru) for his contributions to this article.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. SDRs in B2B average 104 outreach activities leading to 3.6

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

ClearVoice

JULY 4, 2022

In fact, the goal of every person who contributes to your marketing strategy should be to create articles and blog posts that are interesting, informative, and enjoyable to read. What are skyscraper articles or blog posts? How skyscraper articles and blog posts work. Conduct outreach to publicize your piece. Learn more.

Ad Building 52

Ad Building Domain Content High Quality Lead 52

Hubspot

MAY 27, 2020

Conduct guest blogging outreach. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a "guest author" or a "contributor".

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Biznology

JANUARY 26, 2017

On LinkedIn, for example, you can promote awareness and familiarity through strategic network-building, status updates, group participation, publishing articles and even running ads. Social media is an excellent source for learning about and keeping up with clients, customers, prospects and competitors.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

nDash

DECEMBER 15, 2020

Here are some top tips on where to look, how to cultivate relationships and how to get the best response from outreach efforts. Another thing you probably already do is follow industry articles and publications. Make note of any industry experts who write contributor pieces or who are quoted in these articles. News Sources.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. For example, you can use templates to: Offer customer care to those who need help.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A crash course in the features your app offers may not resonate as well as a customer-focused video that illustrates the value of your product.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Some might ignore this request, but others may be happy to do so.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

seo.co

FEBRUARY 15, 2022

A terrific instrument for gaining and retaining customers. Content marketing is a great way to improve your customer relationships, increase your brand visibility, and earn more conversions from your site visitors. As much as you guest post on external blogs, invite other guest posters to publish on yours. Invite Guest Posters.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As such, this article will focus on the acknowledged giant of the industry. Google’s market share sat at 87% in September 2021.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Create individualized email experiences at scale.

Email Marketing 81

Email Marketing Trends Privacy Protection Multi-Channel 81

Walker Sands

FEBRUARY 14, 2024

HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice. Back in 2021, we helped them publish a data report about employees’ stressors contributing to burnout. On average, journalists only respond to 3.3%

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

BenchmarkONE

MARCH 4, 2021

Publish Original Content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch. Use your customer personas to highlight which search-related features your leads tend to possess, then use those as guidelines. .

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70