article thumbnail

Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

article thumbnail

Mastering the art and science of creative analytics

Martech

In the new analytics landscape, creative execution emerges as the critical optimization lever. For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Klaviyo launches Klaviyo AI

Martech

It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. AI capabilities.

SMS 106
article thumbnail

Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

It includes the ability to analyze data and derive insights from the analytics. As you gain more data literacy, your analytics mastery increases; enabling your organization to leverage descriptive, diagnostic, predictive, and prescriptive analytics. . It seems simple, but the journey can have twists and turns. .

article thumbnail

Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

We’ve all been wondering when display and native ads would get to tap into some of that AI magic. In the last several months, display and native network platforms started making big moves, with technology finally catching up to the big ideas driving them. Laser-sharp AI targeting, meet display and native. Remarketing.

Display 58
article thumbnail

How to Use Instagram Stories Analytics

Sprout Social

Plus, since their short-term nature leads to more off-the-cuff and less exactingly curated content, they’re a great source of content that can run parallel to your grid’s brand messaging, while bringing a unique perspective. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social.

article thumbnail

The Winning Formula of AI and Personalization in B2B

Heinz Marketing

By harnessing the capabilities of AI, you can gain invaluable insights into customer preferences, behaviors, and pain points, allowing you to curate content and experiences that resonate on a personal level. Integrate these algorithms into your content management systems to dynamically generate and display personalized content for each user.