Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. not including ad results). percent of the SERPs—much less than Wikipedia.

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Wikipedia Google SERP Business 147

ClearVoice

SEPTEMBER 13, 2022

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. A highly competitive keyword usually means the advertiser has to bid against other advertisers to win a good ad position. SEO Click To Tweet.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

seo.co

JANUARY 1, 2023

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Since you’re after more than a mere semi-interested glance at what you have to offer, consider adding cats to your marketing materials. Guest post by Emma Williams. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Contently

JUNE 13, 2016

It’s more like a blend of Wikipedia and Reddit. But they could also expose Genius as a worthless ad platform. If the web annotator becomes a popular extension—a big if—then Genius has some interesting ad prospects. In theory, it could sell ads on any web page, via its pop-up sidebar.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

APRIL 3, 2018

The details will include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic. If the publisher doesn't have a Wikipedia page, that information will also be displayed -- which the statement says can add "helpful context.".

Facebook 76

Facebook Wikipedia Tools Display 76

Kevin Indig

SEPTEMBER 18, 2023

Giving it away for free to generative AI means foregoing most if not all, ad revenue. That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. In the US, digital ad revenue for publishers comes down to only $10b annually.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

KoMarketing Associates

FEBRUARY 10, 2021

Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). We certainly put a lot of effort into writing ad copy descriptions, and in a sense meta descriptions are just as valuable for increasing clicks. Google Ads (Top and Bottom). Google Ads (Paid Results). Best Practices for Title Tags.

SERP 295

SERP Features Google Top of Funnel 295

Martech

JANUARY 19, 2023

Kayak recently ran ads — the Kayak Deniers — that were brainstormed by AI. They looked at the language and topics that were popular in social media and then created ads around them. If someone wants the facts about B2B marketing, they should go to Wikipedia. You can still infuse the concept of a voice into all your content.

Marketing AI 136

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 136

Contently

NOVEMBER 3, 2021

.” “But in the end, it represented [the sources] and their stories in ways they wanted, while underscoring the brand’s depth, compassion, and care,” she said, adding that it also helped establish trust with her sources and strengthened her relationship with the editor.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Customer Experience Matrix

JULY 3, 2018

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

ClearVoice

FEBRUARY 4, 2020

If the answer to that last question is “yes,” then you are the proud owner of a fancy online ad. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' How do you share your best answers to your prospect’s top questions? Is your website simply an online brochure?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Martech

OCTOBER 9, 2023

Get a quick introduction to cognitive biases from Wikipedia. But using it every time, especially on routine campaigns, can lead to the email equivalent of “banner blindness,” when website viewers got so used to banner ads that they learned to ignore them. FOMO (Fear of Missing out) is real in today’s society.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Only B2B

DECEMBER 8, 2020

You can think your page as a Wikipedia. So, adding keyword in the above 4 points is very important for ranking your webpage. #6 Content with more clarity and structure wins the Google’s search engine game. . A topic when you write should satisfy the answers reader is reading or searching for. 6 Some Technical Affair.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Martech

SEPTEMBER 1, 2022

It can’t compare and contrast, and it isn’t generating copy at the same level as an op-ed piece in the New York Times, he added. Instead, one should pull from news sites or Wikipedia. Google cannot separate the wheat from the chaff, he added. Still, “AI is a long way from replacing the writer,” Binder said. “It

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Hubspot

MARCH 14, 2018

People do ask the bots if they’re a boy or a girl," responded Dashbot co-founder and CEO Arte Merritt, adding that users also ask these technologies for their names, and whether or not they're real. YouTube Will Add Information From Wikipedia to Conspiracy Videos. "Do you see a day when these become our therapists, or our friends?".

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

KoMarketing Associates

JUNE 26, 2018

Brand-related ad copy (headline, descriptions, URL, etc.). Implementation of AdWords ad extensions that augment copy and increase space in search engine results. Wikipedia Entries – this type of result is more common with publicly traded organizations in particular. Examples include sitelinks and callout extensions.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? Pan added, "There's now more room for interpretation. Pan told me -- "Consider it this way.

SEO 69

SEO Google Wikipedia Lead Scoring 69

Biznology

JUNE 26, 2018

”We had so many visitors in the first couple weeks after we launched,” he added, “but now we’re down to nothing.” ” — Wikipedia. Seeing an ad, either physical or digital.” Where Did Everyone Go? “Where did everybody go?”

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing.

SERP 103

SERP Click Rate SEO Wikipedia 103

Biznology

APRIL 21, 2017

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Because IBM did an ad campaign that associated Watson with Bob Dylan, all of the main phrases from all of his lyrics also got associated with Watson in the training data.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JULY 12, 2019

However, Google took a more affirmative stance on protecting its trademark from “genericization” in 2013 when it took legal steps to stop Sweden’s Language Council from adding “ungoogleable” to its list of new words (i.e. meaning something that can’t be found on the web using a search engine – any search engine).

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. So that's where the added armor should be placed. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Sample 52

Method and Metric

OCTOBER 2, 2019

Don’t overstuff your webpage with ads, Bing views this as untrustworthy and will penalize you. DuckDuckGo is a hybrid search engine, meaning that it both crawls your site (with their custom crawler DuckDuckBot) and pulls from over 400 existing directories, such as Wikipedia, Oath (formerly Yahoo), Yandex, and Bing. Focus Local.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. An added benefit of interviewing experts is it can extend your content to the expert’s audience (i.e.,

Peer-to-peer 102

Peer-to-peer Wikipedia Content Paper 102

seo.co

JUNE 16, 2021

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Hubspot

DECEMBER 19, 2019

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Additionally, optimizing for Google's Knowledge Graph has the added benefit of helping Google better understand your site, which will improve your overall rankings.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Kevin Indig

JUNE 19, 2023

Where is the added value in SGE? But, again, if one site already gives all the information, the only added value is in saving users a click, which is not little (removing friction) but comes at the cost of damaging publisher ad revenue. The ad load on sites like Tom's Hardware is massive Tom’s Hardware is not alone.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

seo.co

JULY 19, 2021

Google is owned by Alphabet Inc, and receives much of its profit from its landmark advertising service, Google Ads. This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. As such, they will only rank the best and most relevant websites for a query.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

DiscoverOrg

JANUARY 22, 2019

has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. If you don’t have a tool like DiscoverOrg, at least spot check the source of your firmographic data before adding that data into your marketing and sales systems. For example, Poczta Polska S.A.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Sharpspring

APRIL 7, 2021

You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Higher organic ranking by adding more relevant answers to your content. Get added to “Best of” lists on industry publications.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Parse.ly

MAY 4, 2021

Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS. Their taxonomy is built on Wikipedia entries. Smart Tags can supplement your existing tags or do the work for you if you’re not tagging your content already.

Tagging 52

Tagging Classified Ads Wikipedia Content 52

Parse.ly

MAY 4, 2021

Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS. Their taxonomy is built on Wikipedia entries. Smart Tags can supplement your existing tags or do the work for you if you’re not tagging your content already.

Tagging 52

Tagging Classified Ads Wikipedia Content 52

Marketing Insider Group

MAY 25, 2015

Apparently they’re taking this whole tape thing very seriously with Gruss adding “as tape can be different shapes and sizes, we brand each of our staff with their own unique piece of tape which can be seen on each individual’s business card and email signature.”. Photo credit: Wikipedia. Source: Logo Design Guru , Forbes.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Cable 100

Biznology

DECEMBER 26, 2013

(Photo credit: Wikipedia). The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. Their ad frequency over this period was around 70% and their average ad rank was 4%. That’s a win-win!

SEM 80

SEM Lead Scoring Lead Ranking Ad Frequency 80

Kapost

APRIL 26, 2016

As a bonus, it can be perceived by searchers as adding legitimacy and trust to your brand. That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. What’s “Worthy” of Wikipedia?

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

Directive Agency

FEBRUARY 25, 2019

The typical campaign alignment process looks something like this: Search Query > Keyword > Ad Copy > Landing Page. Number of Ads. Often with informational intent keywords, Google will include non-Google Ads SERP features like these to provide people with quick access to more information. Organic Rankings.

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PPC Intent Campaigns CPC 67