Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. Why data clean rooms? Take LiveRamp, for instance.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. Why data clean rooms? Take LiveRamp, for instance.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. SMBs can implement similar strategies to launch retail media networks that help drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

ClickZ

FEBRUARY 9, 2023

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. It is key to understand the different stages of human reaction to fundamental change.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Liveintent

DECEMBER 1, 2021

The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Ad Ops team. Marketing team. We will optimize the marketing of our own products and services to our audiences more effectively.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Exo B2B

SEPTEMBER 5, 2023

The B2B marketing landscape is changing rapidly. LinkedIn, as the socio-professional network of reference, becomes a crucial platform for social selling. Don’t forget: the world of B2B marketing, despite its technical and financial challenges, is still a human one. It’s a prospecting tool unrivalled in the market.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. a global healthcare advisor, providing guidance and market intelligence solutions.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. You’re marketing team should already have these, and if not, get working on it!

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What can you offer this influencer in exchange for working with you? If you think the latter, then great, we are on the same page!

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Convince & Convert

AUGUST 13, 2013

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Bing and Google.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Use Online Communities.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. Press releases. Advertising. Signature lines. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

seo.co

JANUARY 18, 2021

Reciprocal link exchanges. + 9 black hat content marketing tactics to avoid. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. of the market share for search engines. For instance, some link farms operate like a pyramid scheme disguised as a blog network.

De-duplication 75

De-duplication SEO Tactics Copyright 75

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Make sure your ad keys in directly with what the search query. Webinars and SlideShare. Paid Search. Remarketing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

PureB2B

JULY 18, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead magnets offer value to your site visitors in exchange for their contact information. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Lead Scoring.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

Sprout Social

FEBRUARY 11, 2021

In 2020, our partner community became an even more critical space for agencies tasked with navigating crisis communications , developing new services , posting job openings or even adapting to ever-changing network features and algorithms. . This year, we’re ecstatic to present this award to Garden Media Group. Partner of the Year.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 100

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Show leadership in your communications and demonstrate that you are present. More concretely, the objective of this post is to share an experience with a company that preferred to put a brake on its marketing.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

PureB2B

JULY 17, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead magnets offer value to your site visitors in exchange for their contact information. They can be any page a visitor lands on after clicking on an ad, a call to action button, or any other marketing trigger. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Who Is Seeing My Ads?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Content4Demand

NOVEMBER 10, 2020

When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans. The model included adding more channels, creating new templates and a rehearsal guide, and identifying clear lines of who owns what in each webinar.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Hubspot

JUNE 5, 2019

It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." The advertiser has to pay the publisher whenever a visitor interacts with the ad.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. How do you effectively allocate your resources to achieve remarkable results?

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. But data from other sources must still be added through batch files, slowing the process.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Prior to the update, the News Feed would present content most likely to resonate with a user.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Heinz Marketing

APRIL 11, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Privacy 107

Privacy Ad Exchange Communities Advertising Agencies 107

Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. Let’s recall what it all started with.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Online releases are submitted to major search engines, industry journals, and social networks. White papers can easily be repurposed as a Slideshare presentation or within a webinar.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. In the age of digital marketing and instant communications, customer expectations are also greater than ever. Do some market research to find out what your target audience is looking for and how you can provide this.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

OCTOBER 17, 2018

Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer's attention. A handful of unique features for this website make it compelling to marketers: Follow users -- and be followed.

Ad Exchange 77

Ad Exchange Lead Scoring Lead Ranking Work Management 77