Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
Contently
JUNE 29, 2017
And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?
Let's personalize your content