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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Additional earned media definitions, according to PR professionals. “It’s What earned media is not.

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The power of customer data across the journey: Acquisition

Martech

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) How to get better data responsibly.

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15 Ways to Get Free Backlinks in 2023

seo.co

If you want to give someone even more reason to link back to your site, offer a service in exchange for a link. You should only offer any form of payment in exchange for links if you know the publisher will have a real, valid reason to include the link in question. Submit Press Releases. Press releases are very easy to write.

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How to Distribute Your Content Effectively

BenchmarkONE

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. In reality, that’s when the real work just begins. Engage Quora Users.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. These SEO techniques also create a positive cycle of adding a value-added component to your marketing. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.