Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. Press releases. What can articles do for a business?

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Biznology

MAY 8, 2020

“So how do we balance the pressing need to ensure basic survival — of our families and firms — with what may well be a growing urge to do something new after this crisis has subsided? .” ” The post “The Science of Helping Out” & Other Articles from Kevin Jordan appeared first on Biznology.

Peer-to-peer 104

Peer-to-peer Paid Search Agency Work Management Validation 104

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. founders, experts, etc) to quote on their articles to make them more valuable. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. You may also consider mentioning a recent article they wrote to show you did your homework or offer to share a quick overview of your background before starting.

Press 59

Press Media Sample Rules 59

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Content Science Review

NOVEMBER 1, 2021

The post What Can the Printing Press Teach Us About Handling Disinformation? Colleen Jones looks back at the impact of mass printing for clues about how to deal with disinformation and improve today's content situation. appeared first on Content Science Review.

Press 59

Press Content 59

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. The how-to.

Press 52

Press Copywriting PR Content 52

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. These journals are highly specialized with a tight audience focus.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Hubspot

MAY 28, 2020

Quickly I pressed "play." This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 92

Traffic Work Management Ethics Youtube 92

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Using Currents, I checked out page view data for articles about three movies that opened last month: Fantastic Beasts: The Crimes of Grindelwald , Bohemian Rhapsody , and Creed II. Accio galleons.

Press 69

Press Wiki Correlation Traffic 69

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Trade Press Services

JANUARY 29, 2024

4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. Your reputation will soar as a result.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. Read all about it! Post it on social media.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Biznology

MARCH 20, 2018

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology. “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Naturally, blog content should reflect that brand messaging, yet many writers miss the mark, delivering a potentially great article that fails to match the company publishing it.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Ecosystem Influence: How much press coverage is your brand attracting? Thought leadership is more than a published article or occasional industry presentation. About the Author: .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

FEBRUARY 10, 2021

To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Given that press releases and articles traditionally publicize new products, these formats act as reliable indicators of innovation and launch activity.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Tomorrow People

OCTOBER 24, 2011

Have you read the press release from Steve Jobs on his resignation? Article credit: PR2020. If not, I suggest you do. It’s simple, straightforward and honest, and a great example for others to emulate. Here’s why we like it: 1) It Answers Questions without Added Fluff. Download our free eGuide on 30 Smart Marketing Quotes.

Press 120

Press Fulfillment Creativity Optimization 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The post Six Essential Elements for your 2023 Marketing Plan appeared first on Trade Press Services.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Zoominfo

OCTOBER 20, 2020

ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Because press releases and articles are long-time approaches to publicizing new products, these formats serve as good product launch and innovation indicators.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Marketing Proposals 217

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Content Distribution on a Budget: Outbrain Image Source: Outbrain Almost everyone has encountered Outbrain, whether you’ve realized it or now. Why Outbrain?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Autodesk’s Redshift.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Examples 326

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Two weeks later, I picked up the phone, and the CEO screamed, “Have you seen the article in Forbes ?”

Media 147

Media PR Press Advertising Agencies 147

Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72