Vision Edge Marketing

FEBRUARY 27, 2024

This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make. Rigorous peer review and collaboration can act as antidotes, providing diverse perspectives that challenge biased interpretations. What can you do to stave off confirmation bias when using AI?

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Zoominfo

MARCH 4, 2021

At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. because any increased focus on diversity within corporate America is a step in the right direction. How to Show Long-Term Commitment to Diversity: More than Just the Numbers. It’s all about the numbers.

Companies 245

Companies Demographics Positioning Communities 245

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. Less diversity in marketing The ANA seems to see the connection.

Business 109

Business Paid Search Agency Work Management Sample 109

Zoominfo

OCTOBER 28, 2020

Think of this: Women make up about half of the college-educated workforce, yet they make up only one third of B2B sales jobs. When asked about what it’s like to be a female identifying professional in the B2B sales space, Jess Rogers, an Account Executive here at ZoomInfo speaks to the importance of having a leaderboard. The catch 22?

B2B Sales 246

B2B Sales Zoominfo B2B B2B Thought Leadership 246

Marketing Insider Group

JULY 21, 2020

Quick Takeaways: Diversity is not a political issue. So open your culture to a diverse workforce, and leveraging that knowledge. Creating an internal culture that celebrates diversity across the global enterprise shouldn’t only be HR’s responsibility. Studies project that the technology will do about $1.8 totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Zoominfo

NOVEMBER 25, 2020

They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. . And while that is great, it also shows that diversity and inclusion are important to an increasing number of businesses. What is a Diversity & Inclusion Program, and What are the Benefits?

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Martech

SEPTEMBER 20, 2023

Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethical considerations in any AI-powered solutions.” We asked her about the relationship between diversity in teams and diverse, unbiased datasets.

Marketing AI 123

Marketing AI Work Management Marketing Management Ethics 123

Marketing Insider Group

APRIL 26, 2021

They must prioritize inclusivity and diversity in their business moving forward. Today’s consumers care about what you do – often more than what you say. Focus on Diversity and Inclusivity. It may be time to build a more diverse marketing team. Diversity also drives better economic outcomes, according to Forbes.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). What does this intentional approach look like when it comes to acquiring more diverse talent? That’s because the modern hiring process typically starts far later than it should to improve diversity.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Vision Edge Marketing

MARCH 12, 2024

The test phase is about determining whether there is merit in an idea or concept. Three important elements in this phase include: Diverse Hypothesis Teams : Form diverse cross-functional teams to generate hypotheses. The test phase isn’t testing for the sake of testing. Beware of bias in your hypothesis formation.

Training 242

Training Work Management Paid Search Agency Analytics 242

Choozle

APRIL 9, 2024

In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. Educate Yourself: Take the initiative to educate yourself about different identities, experiences, and perspectives.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Unlocking innovation and growth Diverse skill sets incubate creativity. Composed of multifaceted individuals, skills-based teams better resonate with an equally diverse customer base.

First-Mover Advantage 132

First-Mover Advantage Terms and Conditions Work Management Loyalty 132

Zoominfo

OCTOBER 27, 2022

Experiences like these often contribute to a strong work ethic, high motivation, and better job performance — one key reason that a diverse and inclusive sales culture has far-reaching benefits. Diverse Sales Teams Outperform Their Competitors As sales leaders, we care about our teams hitting their quotas.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

33Across

MAY 11, 2018

chats about being self-taught in code, diversity in tech, and artificial intelligence appeared first on 33Across. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code! The post Friday Fives: Our Software Engineer Gulnara M.

Software 48

Software 48

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Join Enterprise Lite to work with all of these Diversity and Inclusion influencers! Join us today ! Score: 39.78

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. They’re also more diverse than any other generation in history. Source: McKinsey.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 112

Social Media Practices Media Best Practices 112

Salesforce Marketing Cloud

OCTOBER 9, 2023

But people with disabilities are not only less likely to be employed , their unemployment rate is about twice as high as the rate for people without disabilities. Learn how to use data to inform your DEI work Create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. Read on for our tips.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

The Forward Observer

APRIL 19, 2024

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.”

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Zoominfo

SEPTEMBER 14, 2020

The questions that many people asked about Blackout Tuesday ( Is this truly impactful? are crucial ones to ask about any form of activism, which is why, this week, we applied them to our own B2B data: Did Blackout Tuesday impact corporate America — and if so, how? Blackout Tuesday causes 614% Increase in Interest in Diversity Services.

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

Zoominfo

NOVEMBER 6, 2020

Diversity and inclusion(D&I). In theory, it’s something everyone supports, but what does it mean for a company to actually be diverse and inclusive? Diversity does not equate to inclusivity. While we don’t have all of the answers at ZoomInfo, we do have a Global Inclusion and Diversity Initiative, commonly known as GIDI.

Zoominfo 189

Zoominfo Thought Leadership Statistics Demographics 189

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. GenAI, however, has raised concerns about a different type of harm. This article was co-authored by Nicole Greene. Consider taking these steps: Address the risk.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. While the majority are African American, about 4.6 This, of course, adds more diversity as the people aren’t coming from “Africa,” but from 51 of the continent’s nations. Get MarTech!

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

Biznology

JANUARY 22, 2021

This week’s reading and listening are thematically centered on the topic of diversity, equity, and inclusion (DEI). Getting Serious About Diversity: Enough Already with the Business Case. ” The Forgotten Dimension of Diversity: Social class is as important as race or gender. How did they do it?

Class 163

Class Work Management Startups Thought Leadership 163

Biznology

OCTOBER 16, 2020

The CEO just announced a new focus on Diversity….now The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! How will they implement better plans or systems for the company to increase diversity and inclusion and get rid of bias in the workplace?

Webinar Metrics 197

Webinar Metrics Consulting Education Conversion 197

Brandpoint

FEBRUARY 9, 2022

When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Nothing about Diversity, Equity and Inclusion initiatives are a one-and-done action — they all build up, little by little, into big change. Here’s to 2022!

Education 164

Education Communities Ad Agencies Organization 164

Salesforce Marketing Cloud

MARCH 20, 2024

While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. is the lifeblood of your organization.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Seismic

FEBRUARY 29, 2024

Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist). All month long, we as a company have celebrated by sharing information about African American artists.

Communities 105

Communities Education Conference Analysis 105

Televerde

APRIL 17, 2024

In communications, especially within diverse environments, it’s crucial to acknowledge that unique experiences and relationships shape our perspectives. Engaging in these tough conversations at work is about creating a culture where diverse perspectives are heard and valued.

Intent 52

Intent Education Consulting Communities 52

Modern B2B

MARCH 1, 2024

97% of employees hold certifications and we’re slowly working on our diversity and how we can become more inclusive. 97% of employees hold certifications and we’re slowly working on our diversity and how we can become more inclusive. At ModFest we asked the team “what does diversity mean to you?”

Communities 52

Communities Customer Surveys Focus Group Analysis 52

B2BMarketing.net

APRIL 24, 2024

They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. Stay tuned and find out why Marcio thinks having a global presence around the world helps drive culture and diversity.

Paid Search Agency 52

Paid Search Agency Companies CMO Growth Marketing 52

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Demonstrate transparency by disclosing conflicts, embracing diverse perspectives, and acknowledging alternative solutions or competitors.

Media 95

Media Branding Brand Identity Storytelling 95

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. Be Small & Focused.

Paid Search Agency 165

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 165

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

ClickZ

MARCH 14, 2022

Inclusive marketing considers diversity in all forms— age, appearance, ethnicity, gender identity, language, socio-economic status, religion/spirituality, physical abilities, and neurodiversity—to reach people from all backgrounds and walks of life. Diversity and inclusion are important elements involved in building an inclusive workplace.

Branding 130

Branding Brand Identity Planning Paid Search Agency 130

The Daily Egg

AUGUST 6, 2021

Workplace diversity has become a hot topic and a top priority for businesses across every industry. But to achieve a diverse workforce, you may need to rethink your recruiting process. This expansive guide will teach you everything you need to know about diversity recruiting.

Process 120

Process Business 120

Liveintent

DECEMBER 16, 2021

Businesses are increasingly investing in diversity, equity, and inclusion (DEI) initiatives, especially after the murder of George Floyd in 2020 brought to light widespread issues of inequality and injustice. As one study found, 40% of S&P 500 companies discussed diversity on their earnings calls last year, up from just 6% in 2019.

Lead Ranking 126

Lead Ranking Lead Scoring Leads Lead 126