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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

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How AI Improves A/B Testing

FunnelEnvy

Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. Read on for an overview of how AI is revolutionizing A/B testing, making it faster, eliminating more guesswork, and ultimately improving results.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Change is inevitable, especially in today’s fast-paced environment.

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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases. Angel grew by 27%, Series A by 5%, and Series B by 8%. There appears to have been a shift from Series A & B funding to more angel investing. Three trends appear to help drive the increased funding in 2020: .

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

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A/B Testing

Delivra

There are so many ever-changing variables: design trends, your company’s creative strategy, and even how people receive their emails. Delivra’s A/B testing makes it easy to set up a subject line test or design test. Here are six A/B testing best practices to keep your process more focused, efficient, and productive.