KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. B2B Marketers and Social Media Channels.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. Wavering Confidence in Social Media Marketing ROI. As a result, they may begin to scale back their investment in social media in the coming months.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. In terms of the reasons why marketers don’t take a strategic approach to managing content, the majority (68%) cite a lack of processes.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

HG Data

SEPTEMBER 26, 2023

Download the free report for the complete 2024 ERP market share forecast HG has identified 1.4M According to HG’s data, the … The post 2024 ERP Market Share, Size, & Trends Report appeared first on HG Insights.

Marketing Report 52

Marketing Report Trends Planning Forecasting 52

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. Marketers Now Using Facebook in New Ways. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need. Using Marketing Data for Customer Purposes.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Paid Search Agency Advertising Agencies 98

Marketing Insider Group

JULY 26, 2021

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Trend #1: A Hybrid View of Shopping. Trend #2: Craving Convenience.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. Ongoing Social Media Marketing Challenges. That being said, social does not lag far behind in terms of reach.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 93

Trends Marketing & Strategy Conference Lead Scoring 93

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

MARCH 23, 2021

More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. This showcases AI’s growing importance in shaping content marketing from both the front and back ends.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 111

Marketing Report Content Marketing Budget Programs Advertising Benchmark 111

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the … The post Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report appeared first on Parse.ly.

Marketing Report 52

Marketing Report Trends Marketing Features 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting?

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94