The Ultimate A/B Testing Quick Guide for Shopify eCommerce Stores

Convert

Every eCommerce store on the Shopify platform is unique. It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. What matters is that not all eCommerce stores share the same group of customers. A/B Testing

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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email. Here are a few places to start.

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6 Commandments of Content Marketing for Ecommerce

DivvyHQ

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

A/B Split Testing for SEO - Now is the Time

SEMrush

Change the game with a better way of SEO testing. SEO eCommerce“Poke the bear“ - the game we regularly play with search engines: make changes, wait, monitor for the effect.

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5 A/B Testing Pricing Lessons Learned From 500 eCommerce Tests

Convert

I’m going to let you in on a little secret. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Through this experience, I’ve created a large repository of what works and what doesn’t. Why A/B Test Pricing?

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

How to Track Ecommerce Conversions Across Domains, Devices & Browsers When Running an A/B Test?

Convert

Customers today use a variety of touchpoints to complete ecommerce purchases. As a result of this trend, an increasing number of conversion funnels stretch across multiple domains, devices, and web browsers. Why Is Cross-Domain Tracking an Important Concept in A/B Testing?

A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B testing is a MUST for any growth-driven organization. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort. A/B Testing.

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The Complete Guide to A/B Testing with Email

Convert

And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns? Steps to Run Your First Email A/B Test.

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Bayesian Statistics: An A/B Tester’s Quick and Hype-Free Primer

Convert

How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example.

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

Are you looking to grow your ecommerce business? By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify?

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How to Buy an A/B Testing Tool in 2021

Convert

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular.

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6 A/B Tests You Can Run on Your E-Commerce Cart

Convert

A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. Ecommerce

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16 A/B Testing Experts You HAVE to Follow to Get Ahead in 2022

Convert

You know this—that’s why you’re checking out this list of top A/B testing influencers to follow. You want to know whose shoulders you can stand on to activate more genius in your A/B testing journey. A/B testing is a powerful tool in the arsenal of any marketer.

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6 Commandments of Content Marketing for Ecommerce

DivvyHQ

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

Top CRO Companies: 27 A/B Testing & CRO Agencies for Brands Looking to Thrive with Experimentation

Convert

Are you looking to hire a CRO or A/B testing agency, but want to find one that offers maybe just a little bit more than the usual CRO services? Perhaps you have some unique needs or goals so you’re looking for a company that feels more like a partnership?

Step by Step Guide to A/B Testing Shopify Themes (Using Convert Experiences)

Convert

As a Shopify business owner, finding the right theme is tough. ??A A lot of time and energy goes into setting up a successful ecommerce store. Well, what if there was a way to pick more than one theme ? Create a Convert Split URL Test.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)

Convert

Is your A/B test taking too long to hit 95% statistical significance? There’s a clear winner in front of me, and time is running out. For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? There’s a clear winner in front of me, and time is running out. For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? It’s a win/win.

Email Marketing for eCommerce: 7 EASY Tips for Success

Optinmonster

Are you learning email marketing for eCommerce but not sure how to make it successful? That’s why, today, we’re going to teach you everything about eCommerce email marketing. But, first, let’s get clear on what makes email marketing for eCommerce unique.

What Is A Data Management Platform (DMP) in A/B Testing?

Convert

What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. Simply put, a DMP is a martech tool that collects data about a person’s interactions with a brand.

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42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in traffic from visitors at home, while other industries completely shut down.

How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Over 100 years of professional branding and optimization experience – in a 17 minute read. At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. Dan Nelken , author of “ A Self Help Guide for Copywriters.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. But online is a big place. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The reality is, if you provide a really stellar online.

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How to Enable Enhanced eCommerce Tracking in WooCommerce

Optinmonster

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking?

7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED)

Optinmonster

But before we get started, let’s look at what shopping cart abandonment is and why it’s a problem you need to take seriously. And if you don’t think it’s a problem for your eCommerce store, then you might not realize how much money you’re leaving on the table.

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Why B2B Marketers Should Stop A/B Testing

FunnelEnvy

Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. In a SaaS business it should be recurring revenue (LTV).

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. Recently, I had a troubleshooting call with a Convert customer for a large multinational retail chain.

The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Ecommerce. Visit a Page.

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? That’s because, today, we’ll walk you through 9 eCommerce marketing strategies that actually work. 9 Ecommerce Marketing Strategies. Watch a video demo on YouTube.

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. The Importance of A/B Testing in E-Commerce.

Using Meta-Analysis to A/B Test a New Layout or Theme Across Multiple Products or Websites

Convert

If you’re an eCommerce brand, sooner or later, you’re likely going to come across this scenario: Experimenting with a new layout or website theme that applies across different products or websites. It turns out, there is a way, it’s a technique called Meta-Analysis.

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What is Revenue Tracking in A/B Testing? 6 Mistakes While Tracking Revenue + How to Avoid Them

Convert

Most ecommerce stores don’t track their sales. If you’re not tracking your revenue, you are flying blind and missing out on a lot of valuable information that can help you improve your business. Adding a little bit of code to your shopping cart (see what I did there?)

B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. Before coming to us, they accelerated A/B testing on the page.

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A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective

Convert

We’re willing to bet you saw at least half a dozen today. They’re the absolute worst – BECAUSE people think ‘set it and forget it’ is a strategy. A marketer, however, creates them in a way, so the user finds them more valuable than annoying.

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How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

Litmus

If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. Here’s what you need to know to get up to speed on email A/B testing: 10 email elements to test. This or that?

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WooCommerce vs. Magento: Which Is Best for eCommerce?

Optinmonster

Are you starting an eCommerce store and having difficulty deciding between WooCommerce vs. Magento? Both platforms have gained popularity over the last few years as excellent eCommerce solutions that anyone can use to sell products online.