Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS.

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The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). Below, let's review ROAS. In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Now, you might be wondering, "What's a good ROAS?"

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

How to Create an Ecommerce Website Step by Step

Single Grain

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market.

Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

The result has been a 12% lift in ROAS, but this is only part of the success story. The post Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization appeared first on QuanticMind. Case Studies Search Engine Marketing / SEM Shopping and EcommerceWith more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. On the contrary, there are countless eCommerce advertisers that are driving sales.

Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. On the contrary, there are countless eCommerce advertisers that are driving sales.

How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). The post How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice appeared first on Single Grain.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. .

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. .

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Thus, helping you stay on top of your ROI and ROA budgets. Ecommerce experts who can provide coaching for e-commerce marketing, teach you about managing advertising and their support teams will be available 24/7. E-Commerce ecommerce ecommerce marketing ecommerce marketing tools

How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). The digital advertising landscape has faced some drastic changes in the past decade. With 763.5

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%. Advertising E-commerce Social Media e-commerce TikTok Ad Campaign TikTok ads for ecommerceFew e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales.

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Stop Ignoring Facebook Ads: Your Keys To Success

Marketing Insider Group

Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has […]. The post Stop Ignoring Facebook Ads: Your Keys To Success appeared first on Marketing Insider Group. Content Marketing

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. With the MonsterInsights eCommerce Tracking addon , you get details on how your traffic is interacting with your site.

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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Landing Page Testing: Is my ecommerce landing page the problem?

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). E-commerce Paid Media A/B testing ad scent conversions e-commerce ecommerce UX landing page paid advertisingPaid advertising plays a vital role in e-commerce success.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Return on Ad Spend (ROA). Similar to ROI, Return on Ad Spend (ROA) is also a measuring tool. ROAs measure the effectiveness of your ad campaigns where there was money involved. ROAs include affiliate cost, partner cost, production costs, and listing costs.

Why You Should Be ‘Repurposing’ Your Social Ads For Native – and How to Do It

Outbrain

You’ve already invested the resources necessary for producing social ads – why not make them work harder and adapt them for native AND boost your ROAS (Return On Ad Spend)? Branding eCommerce - D2C Native Advertising Outbrain Best Practices Performance

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

For example: An ecommerce business should invest largely in transactional keywords to encourage conversions. Return on ad spend (ROAS): This is a bottom line metric that evaluates the effectiveness of ad spend overall at driving financial goals. Once you have a good understanding of the best keywords and audience targeting, you can use these insights to implement advanced targeting strategies to improve your ROAS even more.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

While Amazon ads don’t get as much buzz as Google or Facebook advertising options , the platform is just as important (or even more so) for ecommerce sellers. If you have a lot of products you want to promote like most ecommerce sellers, automatic targeting is an obvious option to save time and get started quickly. If you’re like most ecommerce sellers, you probably have a lot of products to manage, making it difficult to keep on top of optimizing each and every listing.

What To Consider When Looking Into Affiliate Marketing

Anyword

It’s the same in the world of eCommerce and affiliate marketing. One that focuses on clicks-outs (leads) at the lowest cost, and another, which is ROAS (return on ad spend) based. Meanwhile, the ROAS is expected to be 150%. .

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4 reasons personalization matters now more than ever — and how email can help

Liveintent

Just look at Groupon, an eCommerce company whose entire business model lies in consistently delivering personalized offers and recommendations to its customers. Personalization is no longer just the cherry on top of a good campaign sundae.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising.

52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Return On Ad Spend (ROAS).

Social Advertising is on the Rise for Retailers

V12 Data

As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social.

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[Infographic] Solving Retail’s Big Data Challenge

QuanticMind

Leading Food and Beverage Retailer: +10% ROAS. Shopping and Ecommerce Operational Efficiency Optimization Performance and Growth ShoppingRetail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter. But there’s a channel that’s showing outsize growth: Google Shopping is hitting more than 50% revenue growth and controls half of all retailer clicks in the channel.

What is Google Shopping and How Does It Work?

seo.co

But contrary to common belief, Amazon does not hold a monopoly on eCommerce. Finally, Google will ask you about what other eCommerce tools you use, whether you would like to sign up for their emails, and to agree to their terms of service. Online shopping is the new norm.

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B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Ecommerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%.

Emerging Trends in Marketing Attribution and Marketing Analytics for 2022

LeadsRX

Small and medium-sized businesses are experiencing the benefits and value that come from having marketing attribution and analytics as a service they count on to deliver return on ad spend (ROAS) and conversion intelligence, which drive increased sales.

Exclusive Agency-Predicted Trends for 2021

Outbrain

“Historically, cost per engagement (CPE) has been the primary goal, but for 2021, we’re looking to shift a heavier focus towards ROAS and have CPE be a secondary goal” Taylor Hobbs, OMD.

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Big List of Digital Marketing Acronyms

TrueInfluence

ABV = Average Basket Value – ecommerce metric. ROAS = Return On Ad Spend. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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How to Grow Your Sales with Shopify Landing Pages

Unbounce

To manage growing demand, she relied on an ecomm agency that promised her 7X ROAS. That’s when she discovered the secret sauce to scaling her ecommerce business. The average ecommerce site in the United States converted at 2.6%

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

In 2020, Acronym developed a comprehensive digital campaign including full paid social, search and SEO strategy to launch and promote an ecommerce site for a travel industry client. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

How To Optimize Your Google Ads Campaigns

Altitude Branding

Say you are a marketing agency, trying to take on new clients in the eCommerce industry, a good keyword to use would be ‘ eCommerce marketing strategy ‘, it’s informal and typical of a business owner which is searching for marketing advice.

Google Ads: The Definitive Guide (2018 Update)

SendX

These are surprisingly overlooked by eCommerce store owners, and hence is a great opportunity for you if you have an eCommerce store! Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal. If you want the maximum ROAS from your ads, go long. This is especially important if you're running an eCommerce business.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

That’s why regularly reviewing your search terms is good practice for Bing Shopping optimization, as it can help you to identify important growth areas such as: New irrelevant queries to add to your negatives High spend queries that are well below your CPA or ROAS thresholds Other optimization opportunities, such as products that can be moved into their own ad groups. Ecommerce advertisers today have a big opportunity with Bing Shopping.

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For ecommerce brands, this can translate into increased sales from both new and existing customers. Ecommerce and D2C brands are also experiencing spikes in CPCs. We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally.