Dynamic pricing done automagically


Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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4 Ecommerce Pricing Strategies You May Not Have Considered


When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Flat Pricing.

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Price Matching Pros and Cons for Online Retailers


Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching.

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What is Ecommerce? [Quick Guide]


Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

The 9 Best Ecommerce UGC Campaigns on Instagram

Marketing Insider Group

They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. The post The 9 Best Ecommerce UGC Campaigns on Instagram appeared first on Marketing Insider Group. You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re pretty much all the same frying […].

10 Ecommerce Trends to Expect in 2018


According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. With ecommerce’s rapid growth, comes rapid changes. Ecommerce Trends 2018. Ecommerce Marketing

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. You can choose to hide or display certain product categories, as well as set custom pricing for specific customer segments. Need some more help in your ecommerce efforts?

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. Pricing for Monetate has also changed with the new product. artificial intelligence ecommerce machine learning marketing technology personalization

How to Implement Dynamic Pricing without Sacrificing Margins or Customers


Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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The Ultimate List of The Best WordPress eCommerce Plugins


What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. ” The plugins below provide various levels of functionality, customizability, price, popularity and other features.

How to Build an Ecommerce Business Amazon Can't Compete With


But, as those of you who run small, ecommerce-powered businesses know very well, there is one giant who makes things very complicated. Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. Ecommerce

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. You can choose to hide or display certain product categories, as well as set custom pricing for specific customer segments. Need some more help in your ecommerce efforts?

Pricing Structures


As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

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The Ecommerce Guide to Flash Sales (With Examples)


Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” EcommerceIn 2012, J.C.

Why Your Ecommerce Promotions Fail


When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work.

The Year of Customer Experience: How Ecommerce Brands Can Prepare


This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators.

Why You Might Already Be in Ecommerce


Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

This Company Has a Perfect Ecommerce Website Design for Inbound Marketing


There's more to ecommerce website design than you might think. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. Users can search by size, price, designer, and popularity. Ecommerce

Ecommerce Website Design for Different Buying Styles


Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time?

3 Big Retailers That Also Rock Ecommerce


Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Mastering the Art of the Ecommerce Microconversion


You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerce sites with a Wish List function have a built-in superpower.

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever


Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen. Dollar Shave Club, which sells -- you guessed it -- razors (among other bathroom essentials), launched their ecommerce company with a 1:33 minute video. Ecommerce

5 Reasons Small Business Owners Adopt Ecommerce


Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. Ecommerce

The Anatomy of an Inbound Ecommerce Website


This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

[Press Release] Convert Experiences, Personalization and New Pricing


July 11, 2016 – Convert.com, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization.

B2B eCommerce – where automation meets personal attention


Business-to-business eCommerce platforms have to offer much more than just automated ordering. A fully featured, fully integrated eCommerce platform is required to deliver the kind of customer experience expected by B2B buyers.

Preparing Your Ecommerce Company for a Banner Holiday Shopping Season


The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Sure, the cost of upgrading and updating an ecommerce site can seem astronomical, a convincing argument against change. Plan Your Pricing.

Pinterest Rolls Out Price Alerts to Encourage More Sales


But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned.

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An introduction to ecommerce APIs for non-developers


APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. These network effects can manifest themselves in everything from better pricing to superior SLA’s to using AI to mine best practices and patterns across the data. Pricing flexibility.

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The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]


85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. But competing on price is a race to the bottom. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. Ecommerce

How to Have an Ecommerce Store With Zero Inventory


Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. When you outsource your shipping responsibilities to the manufacturer of your ecommerce goods, that’s drop shipping. Ecommerce

3 Ways to Make FOMO Work for Your Ecommerce Company


You can use that fear to encourage sales on your ecommerce site. We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage sales, simply by pointing out how close buyers may be to missing out on great deals. Ecommerce

How B2B eCommerce is shaping the future of manufacturing sales


Today’s business-to-business eCommerce platforms offer manufacturers and wholesalers a unique chance to provide their customers with a simple, seamless user experience, as well as the flexibility to meet continually changing market demands.

The Pros and Cons of Popular Ecommerce Payment Options


There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. If you include these options on your ecommerce website, then you’re probably in good shape. Ecommerce

Getty's New Free Stock Photos Come With a Price


If you''re an ecommerce site with a blog, the line between legal and illegal becomes even grayer. Because there''s a direct monetization path, ecommerce sites might fall into the commercial category.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. Split testing currently ranks number five, behind four refinements to the ecommerce features. Other prices were unchanged.]

The Pros and Cons of the Bonobos Ecommerce Model


Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. Ecommerce

Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce


In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different.

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site


Marketing your ecommerce site takes money -- sometimes money you don’t have. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it? Sometimes you just need something quick and powerful without paying exorbitant prices.

Sales reps and B2B eCommerce – working in harmony


Many of these businesses are reluctant to implement eCommerce for fear of alienating and compromising the work of sales people, whose performance is recognised as key to success. But in practice, using eCommerce to support your reps is slightly more complex.

5 Easy eCommerce Optimization Tips to Boost Conversions


A huge differentiator you can implement that will bring a marked improvement in your sales is to focus on CRO for your eCommerce platform. Let’s see a few relatively easy eCommerce optimization tips to take your conversions (and revenue) to the next level.

How to Help Ecommerce Customers Avoid Buyers’ Remorse


Part of running a successful ecommerce business is the ability to keep buyers coming back for more. The decision they made doesn’t always revolve around the price paid, either. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce