Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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Price Matching Pros and Cons for Online Retailers

Webbiquity

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching.

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What is Ecommerce? [Quick Guide]

Hubspot

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Flat Pricing.

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Pricing Structures

Aspidistra

As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” EcommerceIn 2012, J.C.

How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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The 9 Best Ecommerce UGC Campaigns on Instagram

Marketing Insider Group

They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. The post The 9 Best Ecommerce UGC Campaigns on Instagram appeared first on Marketing Insider Group. You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re pretty much all the same frying […].

Planning the right approach to B2B eCommerce

Aspidistra

Today’s B2B eCommerce buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. Entering the ecommerce world will open your business up to a wide variety of competitors.

This Company Has a Perfect Ecommerce Website Design for Inbound Marketing

Hubspot

There's more to ecommerce website design than you might think. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. Users can search by size, price, designer, and popularity. Ecommerce

What makes a top B2B eCommerce site?

Aspidistra

What do the best performing B2B eCommerce websites have in common? These days, the customer experience is a major differentiator for top b2b ecommerce companies. Here are some of the key factors that can give you a competitive edge. Go for great design.

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The Year of Customer Experience: How Ecommerce Brands Can Prepare

Hubspot

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators.

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen. Dollar Shave Club, which sells -- you guessed it -- razors (among other bathroom essentials), launched their ecommerce company with a 1:33 minute video. Ecommerce

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. Pricing for Monetate has also changed with the new product. artificial intelligence ecommerce machine learning marketing technology personalization

Why Your Ecommerce Promotions Fail

Hubspot

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work.

Amazon Business or your own B2B eCommerce site?

Aspidistra

This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still unsure whether they’re better off focusing their sales efforts on their own eCommerce websites. blog Amazon B2B ecommerce

The successful transition to B2B eCommerce

Aspidistra

So you’ve made the decision to create a B2B eCommerce channel, your site’s been designed and built, and you’re planning to launch. Firstly, with B2B eCommerce, it’s important to recognise that the sales and marketing functions often blur.

5 Reasons Small Business Owners Adopt Ecommerce

Hubspot

Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. Ecommerce

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. ” The plugins below provide various levels of functionality, customizability, price, popularity and other features.

What will 2018 bring for B2B eCommerce?

Aspidistra

Where’s B2B eCommerce heading in 2018? Firstly, B2B eCommerce is within reach of more SMEs than ever before. Likewise, Alibaba’s 2016/17 B2B eCommerce revenue was up 11% year-on-year to $872 million, mainly due to growth in revenue generated by import/export related services, as well as an increase in value added service revenue from China wholesale suppliers.

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. You can choose to hide or display certain product categories, as well as set custom pricing for specific customer segments. Need some more help in your ecommerce efforts?

The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]

Hubspot

85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. But competing on price is a race to the bottom. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. Ecommerce

Why You Might Already Be in Ecommerce

Hubspot

Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

Ecommerce Website Design for Different Buying Styles

Hubspot

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time?

The real Customer Lifetime Value in B2B eCommerce

Aspidistra

Whether you’ve recently launched a new B2B eCommerce initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs.

An introduction to ecommerce APIs for non-developers

chiefmartech

APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. These network effects can manifest themselves in everything from better pricing to superior SLA’s to using AI to mine best practices and patterns across the data. Pricing flexibility.

API 101

3 Big Retailers That Also Rock Ecommerce

Hubspot

Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Pinterest Rolls Out Price Alerts to Encourage More Sales

Hubspot

But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned.

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Mastering the Art of the Ecommerce Microconversion

Hubspot

You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerce sites with a Wish List function have a built-in superpower.

What is Ecommerce? [Quick Guide]

Hubspot

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce

Hubspot

In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different.

The Pros and Cons of the Bonobos Ecommerce Model

Hubspot

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. Ecommerce

How to develop a better b2b ecommerce strategy

Aspidistra

That’s why the b2b eCommerce experience needs to focus on communicating as much useful information as possible in the shortest time, while creating an overall impression that inspires confidence among buyers.

How emerging technologies are reshaping the b2b eCommerce landscape

Aspidistra

According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 So let’s look at how emerging technologies like artificial intelligence (AI) could help b2b eCommerce sellers gain competitive advantage.

How to Help Ecommerce Customers Avoid Buyers’ Remorse

Hubspot

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. The decision they made doesn’t always revolve around the price paid, either. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce

The Anatomy of an Inbound Ecommerce Website

Hubspot

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

Getty's New Free Stock Photos Come With a Price

Hubspot

If you''re an ecommerce site with a blog, the line between legal and illegal becomes even grayer. Because there''s a direct monetization path, ecommerce sites might fall into the commercial category.

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Preparing Your Ecommerce Company for a Banner Holiday Shopping Season

Hubspot

The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Sure, the cost of upgrading and updating an ecommerce site can seem astronomical, a convincing argument against change. Plan Your Pricing.

How to Have an Ecommerce Store With Zero Inventory

Hubspot

Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. When you outsource your shipping responsibilities to the manufacturer of your ecommerce goods, that’s drop shipping. Ecommerce

3 Ways to Make FOMO Work for Your Ecommerce Company

Hubspot

You can use that fear to encourage sales on your ecommerce site. We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage sales, simply by pointing out how close buyers may be to missing out on great deals. Ecommerce