4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Flat Pricing.

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Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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The Year of Customer Experience: How Ecommerce Brands Can Prepare

Hubspot

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators.

Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce

Hubspot

In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different.

Pinterest Rolls Out Price Alerts to Encourage More Sales

Hubspot

But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned.

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How to Help Ecommerce Customers Avoid Buyers’ Remorse

Hubspot

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. The decision they made doesn’t always revolve around the price paid, either. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce

3 Big Retailers That Also Rock Ecommerce

Hubspot

Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Ecommerce Website Design for Different Buying Styles

Hubspot

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time?

The Anatomy of an Inbound Ecommerce Website

Hubspot

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

The Pros and Cons of the Bonobos Ecommerce Model

Hubspot

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. Ecommerce

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Hubspot

Marketing your ecommerce site takes money -- sometimes money you don’t have. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it? Sometimes you just need something quick and powerful without paying exorbitant prices.

17 Ways to Prep Your Ecommerce Site for the Holiday Rush

Hubspot

Nothing is more embarrassing than launching a sale with the wrong prices and products. Remember that shipping prices are the number one reason for cart abandonment. Ecommerce Holiday MarketingThe holidays are coming quickly. Are you ready?

Mastering the Art of the Ecommerce Microconversion

Hubspot

You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerce sites with a Wish List function have a built-in superpower.

Getty's New Free Stock Photos Come With a Price

Hubspot

If you''re an ecommerce site with a blog, the line between legal and illegal becomes even grayer. Because there''s a direct monetization path, ecommerce sites might fall into the commercial category.

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Why You Might Already Be in Ecommerce

Hubspot

Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

Preparing Your Ecommerce Company for a Banner Holiday Shopping Season

Hubspot

The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Sure, the cost of upgrading and updating an ecommerce site can seem astronomical, a convincing argument against change. Plan Your Pricing.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Hubspot

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? Consider for a moment the price of a fancy coffee. Ecommerce

The Pros and Cons of Popular Ecommerce Payment Options

Hubspot

There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. If you include these options on your ecommerce website, then you’re probably in good shape. Ecommerce

An introduction to ecommerce APIs for non-developers

chiefmartech

APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. These network effects can manifest themselves in everything from better pricing to superior SLA’s to using AI to mine best practices and patterns across the data. Pricing flexibility.

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3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays

Hubspot

That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! And speaking of stores, sometimes those shoppers are using their phones to compare prices between an item in a brick-and-mortar shop and the one on your ecommerce site.

How to Have an Ecommerce Store With Zero Inventory

Hubspot

Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. When you outsource your shipping responsibilities to the manufacturer of your ecommerce goods, that’s drop shipping. Ecommerce

Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy

Hubspot

Thinking of adding an ecommerce layer to your media brand? But few media companies feel comfortable entering ecommerce territory. 5 Tips to Help Your Media Company Master Ecommerce. You can launch an ecommerce store with very little overhead. Is Ecommerce Right for You?

The Psychology of Ecommerce Sales: Taking Advantage of Sunk Cost Effect

Hubspot

And you can harness that power for your own ecommerce efforts. When consumers pay the higher price for your goods, they will become convinced they’re better than others of a lower price. Can you convert that into a powerful tool on your ecommerce site? Ecommerce

3 Ways to Make FOMO Work for Your Ecommerce Company

Hubspot

You can use that fear to encourage sales on your ecommerce site. We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage sales, simply by pointing out how close buyers may be to missing out on great deals. Ecommerce

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Here are some of your biggest, low-hanging fruit ecommerce PPC opportunities, and how to take advantage of them. Pricing in Ads.

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The Power of Google Rich Snippets for Ecommerce SEO

Hubspot

And why are they so important, for ecommerce marketers, in particular? Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. Why Are Rich Snippets So Great for Ecommerce SEO?

6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts

Hubspot

If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right? The problem with discounts and dollar savings is that your new lower prices might confuse buyers. Ecommerce Holiday Marketing

How Ecommerce Can Capitalize on How Men and Women Use Pinterest

Hubspot

With that many men excited about shopping, why would any ecommerce platform or social network make men feel left out? Men figure out what they want and then buy it , often without regard for the brand or the price. Social Media Ecommerce

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. ” The plugins below provide various levels of functionality, customizability, price, popularity and other features.

How to Repair Your Ecommerce SEO Strategy in a Post-Panda World

Hubspot

Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site.

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. Pricing for Monetate has also changed with the new product. artificial intelligence ecommerce machine learning marketing technology personalization

3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships

Hubspot

More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. They could analyze customer engagement, price point sensitivity, or color choices. Ecommerce

Investing in the future of B2B eCommerce – why the customer experience deserves your attention

Aspidistra

So it’s no surprise to see the rapid emergence of Alibaba and Amazon in the business-to-business eCommerce space – and it’s no wonder that b2b sellers around the globe are investing in the service providers, software and technology integrations that differentiate their online customer experience.

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Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. You can choose to hide or display certain product categories, as well as set custom pricing for specific customer segments. Need some more help in your ecommerce efforts?

How emerging technologies are reshaping the b2b eCommerce landscape

Aspidistra

According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 So let’s look at how emerging technologies like artificial intelligence (AI) could help b2b eCommerce sellers gain competitive advantage.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. Does product pricing influence the purchase decisions of your customers? Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. According to Forrester Research , U.S.

Pricing Structures

Aspidistra

As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

6 Qualifications for an eCommerce Click and Mortar Business

Hubspot

The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate. You should consider several qualifications before rushing into the online world of eCommerce: 1. Free Webniar: eCommerce "Click and Mortar".

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. While consumers may have been to your site before, they are not experts in every single product that your brand makes and what differentiates those products/prices from competitors.