Wed.Sep 27, 2023

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

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Marketing AI blueprint unveiled at The MarTech Conference

Martech

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.

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Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers

Top Rank Marketing

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.

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How the rise of AI makes people more important in marketing

Martech

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. ( Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Customer Journey Management Unified for Optimum Service

US Data Corporation

Achieving a unified customer journey, while challenging, is essential for organizations that want to remain relevant and competitive. By breaking down data silos, fostering collaboration, and leveraging technology, businesses can deliver seamless experiences, drive customer loyalty, and unlock the full potential of their customer data. The post Customer Journey Management Unified for Optimum Service appeared first on US Data Corporation.

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What Are Title Tags? How To Write Them for SEO

Ahrefs

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide, … Read more ›

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti

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The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Content Marketing Institute

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

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Everything you wanted to know about data but were afraid to ask

Martech

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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InVideo E-commerce Tips: Crafting Product Showcase Videos

Goodish Agency

This blog explores, how InVideo can boost your e-commerce content. From making captivating product showcase videos to boosting conversions.

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How to build the best sales tech stack for your business

Rev

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one.

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How to Automate Campaign Naming Conventions with Bionic

Bionic

You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works. What are Campaign Naming Conventions? In digital advertising, campaign naming conventions are systematic ways of naming campaigns so they’re easily identifiable, organized, and trackable. A good naming convention will make reporting, optimization, and collaboration much more efficient.

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7 Genius Ways to Use AI to Write Emails

SendGrid

Learn all the clever ways to use AI to write emails faster and more error proof at scale with tips, strategies, and practical tactics. The post 7 Genius Ways to Use AI to Write Emails appeared first on SendGrid.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Questions with a Pharmaceutical Marketing Expert

QuanticMind

Digital healthcare. Personalized medicine. Artificial intelligence. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

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What makes this ad great: Adidas – Play Until They Can’t Look Away

illumin

This bold and colorful campaign from Adidas was launched this year to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Play Until They Can’t Look Away impactfully showcases the talent of some of the world’s greatest soccer players. With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament.

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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” The emotional shorthand doesn’t require further discussion because it’s based on a fabrication that’s existed for decades—maybe centuries.

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B2B Web Design Tips for SEO

BOP Design

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. While SEOs. The post B2B Web Design Tips for SEO appeared first on Bop Design.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Live Events Are Back, But Attendance Isn’t

PureB2B

This article delves into the consequences of reduced traffic at marketing conferences due to budget cuts and what you can do to generate alternative leads for your team.

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B2B Web Design Tips for SEO

BOP Design

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. While SEOs are experts in all things search and web designers are experts in all things website-related, the two parties do need to collaborate to create a successful website that search engines, like Google, can read and that also provide an ideal user experience (UX).

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I Debated ChatGPT: 'Will AI Replace Human Salespeople?'

Hubspot

I‘m late to the game on AI. Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. But I‘ve hit a point recently where I realized that AI might be a little too sophisticated and ever-adapting for my holding out to make a difference.

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10 Automated Data Management Practices You Didn’t Know You Could Do in LeanData

LeanData

LeanData helps you put data management practices on autopilot - like a modern data housekeeper, keeping your Salesforce instance clean and organized. The post 10 Automated Data Management Practices You Didn’t Know You Could Do in LeanData appeared first on LeanData.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Blogs Without a Cohesive SEO Content Marketing Strategy Don’t Drive Results: Here’s Why

Method and Metric

We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. It’s frustrating; they are putting in the time, money, and effort, so why aren’t they seeing results? Blog writing without a content marketing strategy woven with SEO tactics, is often a waste of time and resources.

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Active Campaign CMO Shares How They 6x’d Revenue In 6 Years

Confessions of a B2B Marketer

Active Campaign’s Website Shay’s LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam

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The State of AI for Long Form Content Generation In Q4 of 2023

protocol 80

It is undeniable that AI is the hot topic of conversation in 2023. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring these advancements to enhance their daily efficiencies.

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7 Digital Branding Tips for Your SMB

Benchmark Email

Your brand is your business. And when you’re a small-to-medium-sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online. You may not have a large budget to work with a branding agency, outsource content creation, or hire a design and development team… The post 7 Digital Branding Tips for Your SMB appeared first on Benchmark Email.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.