Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. By Q3 of 2024, it aims to completely eliminate its use of third-party cookies 100%.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* 2024 Gartner Top Strategic Trends: [link] Schedule a meeting with Kristin Carey VP, Partner Development. Why should you care about the quality of your data? Garbage in. Garbage out. Give us 30 minutes and we’d love to tell you more.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Sword and the Script | B2B

OCTOBER 31, 2023

As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. Gartner: 9.1% of revenue invested in marketing The technology analysis firm Gartner conducts an annual poll of marketing. The CMO Survey: 9.2% of revenue.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

DealSignal

FEBRUARY 18, 2024

According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. However, there’s one commonly overlooked piece that has the potential to thwart everything you’ve invested in—and that’s the quality of data your systems are armed with.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Open the report What you’ll learn What is real-time marketing and how does it use real-time data?

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Martech

SEPTEMBER 9, 2022

Spending is expected to accelerate in 2024. billion by 2024. in 2021, according to Gartner. Spending by B2B firms will rise 14.6% in 2022 and 12.4% in 2023, according to the report. Source: eMarketer , August 2022. B2B martech spending will reach $6.6 billion by the end of the 2022 and exceed $8.5 trillion by 2025. in 2021.

Spending 110

Spending Emarketing Gartner Comparison 110

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Zoominfo

MARCH 10, 2021

However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2 Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Paid Search Agency 104

Paid Search Agency Advertising Channels Gartner Amazon 104

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. As 2024 approaches, businesses encounter new challenges and opportunities, demanding a fresh perspective on B2B demand generation strategies. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why.

Work Management 116

Work Management Trends Business Forrester 116

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The Gartner Hype Cycle You need someone to evaluate the AI tools in the marketplace, do an RFP or product evaluation, onboard the tools, train the marketing team on how to use AI, and manage the vendor.

Marketing AI 112

Marketing AI Allocation CMO RFP 112

Zoominfo

MARCH 10, 2021

However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2 Salesforce holds about 19.5%

Work Management 130

Work Management Analysis Marketing Management Cost 130

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. I’ve written many blogs that explore how to use marketing to solve a business problem. This one is a little different.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Only B2B

FEBRUARY 6, 2024

71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner. How will our intent data solutions achieve your ROI goals in 2024? So, start fueling your B2B marketing engine with the power of OnlyB2B’s intent data solutions and achieve your ROI goals in 2024 and beyond.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. However, this alignment I’m talking about is considerably more consequential.

Digital Experience Platform 120

Digital Experience Platform Marketing & Strategy Business CMO 120

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

MARCH 6, 2024

Deep intent data can boost conversion rates from 6% to 10% , per Gartner. 2024 cold email strategy: Key takeaways from our wins Secure your email domain by attaching an SSL/TLS certificate to it. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. As 2024 approaches, businesses encounter new challenges and opportunities, demanding a fresh perspective on B2B demand generation strategies. more than digital supplier interactions for affirming value.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Champion Communications

JANUARY 8, 2021

Logicalis CEO, Bob Bailkoski , shared his thoughts on how hyper-automation will play a key role in 2021 after Gartner anticipates that it will help reduce operating costs for businesses 30% by 2024. Digital Bulletin Magazine- Tech Trends for 2021 . Digital Bulletin Magazine – Tech Trends for 2021 .

Digital Asset Management 62

Digital Asset Management Gartner Enterprise Management Distribution 62

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Third-party data- a huge pool of potential leads, but fish responsibly! Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Millennial buyers aged 25-44 are increasingly shifting into decision-making roles and are expected to make up three-fourths of business buying teams in 2024.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Heinz Marketing

MARCH 22, 2023

According to Gartner, 75% of the population’s personal data will be regulated by 2024. CCPA gives California residents the right to know what data is collected, to limit or correct the data, or to opt out of data collection without discrimination.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

Sana Commerce

MAY 8, 2023

Since Shopware 5 will only be supported until July 2024, you don’t have long to re-evaluate your options. Be mindful that Shopware 5 will only be supported until 2024 , so it’s important to act fast. Statisticians, analysts, and data from Gartner align on this one fact: ERP e-commerce integration will be a key growth driver by 2024.

Work Management 52

Work Management Marketing Management API Paid Search Agency 52

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Salesforce Marketing Cloud

FEBRUARY 17, 2022

Gartner predicts that 69% of these routine tasks will be fully automated by 2024, resulting in a complete overhaul of the manager’s role. Automation is already freeing managers from mundane tasks like processing forms, data analysis, document management, and workflow approvals. McKinsey itself is undergoing a metamorphosis.

Work Management 98

Work Management Curation Training Gartner 98

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129