7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024.

Stats 472

The state of ecommerce

ClickZ

Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. As a result pureplay retailers like Alibaba, Amazon and JD.com are projected to dominate the retail sector by 2024. And this isn’t foretasted to change much in five-years as only eBay is expected to crack into the top 10 by 2024. 30-second summary: Pureplay retailers will dominate in the future. Pureplay operators better equipped to build on profitability.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

It’s here the PwC assessment might be informative: “PwC doesn’t see this market recovering to last year’s size until some time after 2024.”

Tips for Great Email Drip Campaigns

Sharpspring

billion by 2024. Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 It goes without saying that with numbers like these, companies can’t overlook email marketing.

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already. Why: This one is surprising because the job growth is supposed to increase 7% by 2024.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

B mark by 2024. If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education. And this can only mean one thing: Looking for creative ways to reach customers and market products and services within the expansive digital space.

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries.

B2B 260

Here’s How You Can Take Your Loyalty Program Global

Martech Advisor

A report by Mordor Intelligence , “ Loyalty Management Market - Growth, Trends, And Forecasts (2019 - 2024), ” pegs the global loyalty management market at US 2.62 billion by 2024, at a CAGR of 23.3%

5G: The Here, Not Quite Here Next Generation of Connectivity

Aberdeen HCM Essentials

Other sources report that by 2024, 5G will have 1.5 If you pay any amount of attention to cellular technology — wireless and broadband — you can’t escape discussion of 5G. Advertisements for new phones tout their 5G support. Wireless carriers breathlessly exclaim about their “Best 5G Network”. Technology pundits constantly predict how 5G will change how we all interact and connect. Yep, there’s an awful lot of excitement about 5G. But there’s just one problem. The Catch.

What’s Trending in Marketing for August 2020

Stevens & Tate

This year’s lost growth in mobile ad spending will affect overall spending through at least 2024. Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world.

Your 2021 Guide to Internet Marketing

Sharpspring

billion users by 2024. Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing.

Top 10 Social Media Reporting Tools

Oktopost

billion (USD) by 2024. In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Without them, business decisions end up being made blind, based on what you think is going to work, rather than what is actually working. . Social media marketing analytics is big business. It’s projected to grow by almost $9.4 Helping people make sense of the data that social media managers (SMM) have access to is no easy feat.

Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

billion by 2024. Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint. We’ll start with how the genetic testing industry began, talk about why it’s booming, and look at the benefits and risks. The Evolution of DTC Genetic Testing Kits.

Test 60

So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

E-commerce is booming and will hit 70% of consumers by 2024. We’re all well aware of the massive disruption the CPG space is going through. More brick and mortar stores have been closed in 2017 than in the financial crisis. Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods. Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen).

8 Google Shopping Ad Strategies That'll Drive Sales

Hubspot

By 2024, this figure is projected to increase to 282.7 I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.

5G Is Coming: Here’s How You Can Prepare

Digilant

billion people in the United States are expected to have a 5G subscription by 2024. The capabilities of fifth generation cellular wireless are immaculate, so it comes as no surprise that ‘5G’ has already become a leading 2019 keyword across industries.

Three Ways Customer Revenue Optimization Will Transform Selling in 2020

Martech Advisor

The market for CRO is expected to grow from $431 million in 2018 to $3 billion by 2024. CRO will change the game for sales professionals by automating and augmenting the data they already have in CRM. In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. Customer Relationship Management (CRM) systems can only take organizations so far.

SMB 41

Consumers Could Drive Data Sharing and Personalization with Blockchain Marketing

Content Standard

A 2018 survey by Wintergreen Research predicts that the global market for blockchain will exceed $60 billion by 2024. In an era increasingly concerned with data consent and protecting consumer information, blockchain-powered identity management tools could soon eliminate fears of data privacy theft and unleash a new paradigm of consumer-driven personalization.

Adobe on how to select and future-proof your CMS

ClickZ

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include traditional, “headless” and hybrid CMS. While it can be difficult for companies to pinpoint the exact solution that works best for them, there’s no doubt that implementing a CMS is no longer optional for businesses who want to stay competitive.

10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda

Hubspot

The series of ads, created and directed by Josiane Paris' Valentin Guiod and adam&eveDDB London’s Min-Hyung Choi, were developed after Paris won the bid for the 2024 Olympics. I'm obsessed with fall and I don't care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented - candle, and ask Alexa to turn up the "Spooky Sounds," because fall is here and I am here for it. Brands also love fall.

Looking Glass Factory: Is it AR for the Rest of Us?

Biznology

Achieving that in 1984 was far more difficult than it would be for Looking Glass to achieve a similar victory in say 2024 in immersive technologies. I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. It seems to me that his Looking Glass Factory just might do it.

Transitioning from Marketing to Martech in 2020? Try Shoshin

Martech Advisor

billion by 2024. Martech is a rapidly growing space, demanding attention from every marketer across the board. If you’re looking to adopt marketing technology in 2020, replacing legacy models, you need Shoshin or the “beginner’s mind.” ” Read on to know: What is Shoshin? Five ways to leverage Shoshin in transitioning from marketing to martech. What’s next for marketers?

Virtual Health: Marketing Essentials

EMagine B2B Blog

Some believe that by 2024, virtual consultations will outnumber in-person doctor visits. Virtual health, or virtual healthcare, is a hot sector of healthcare—it is expected to reach $3.5 billion by 2022. In today’s post, we’re providing you with the basics of virtual health including: What marketing and behavior modification strategies you can begin implementing as a virtual health vendor with both healthcare providers and patients to enact tangible change.

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

billion by 2024. In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent.

GPS 45

Pay With Litecoin

Biznology

Bitcoin’s supply will enhance less than 2% beginning on the 2020 halving, and will ultimately go to less than 1% a yr after the 2024 halving. Pay With Litecoin. The developer had his inspiration from an web meme and wished to create a coin out of it. Upon its launch, hypothesis and robust assist from the community Binance drove the value. The project didn’t have any use case to start with, and there was not a whitepaper either. What will happen when litecoin halves?

GDPR Compliance and the Shifting B2B Dynamics

Valasys

Impact of GDPR on B2B marketing channels: Email Marketing: During the pre-GDPR era, it was predicted by a report by the Transparency Marketing Research that the Email Marketing industry will be worth $22 billion by 2024. B2B marketing relies on researching data of potential clients.

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

Hubspot

According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. Here's the good news: marketing and ad agencies are getting serious about hiring new talent. The not-so-good news? The competition is fierce.

What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel. Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing.

3 Powerful Ways to Build an Email List Without a Website

ConvertKit

reached 75 million , with predictions that this number will more than double to 164 million listeners by 2024. How to build an email list without a website. Kickstart your list with a killer landing page. Attract subscribers with a giveaway. Leverage other peoples' audiences as a podcast guest. Tell me if this sounds familiar. You have the perfect idea for a new product or service. Scrambling for a notepad, you jot down some thoughts. The pain points you're solving.

Who is Generation Alpha, and What Do You Need to Know?

Ceros

Coined by the Australian social researcher Mark McCrindle, Generation Alpha includes anyone born between 2010 and 2024, the first “generation” to be born entirely in the 21st century. Reading Time: 4 minutes. With Generation Z primed to transform the workforce and the youngest Millennials now reaching adulthood, marketers are turning their attention to the new consumer at home.

Aging 47

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

Marketo

In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. And the positions themselves are even more exciting. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere. You could be diving into education, healthcare, retail, and tech.

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

By 2024, the value of the mobile business intelligence market will top $20B. Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down.

How Customer Behavior Prediction Can Help to Generate More Leads

GreenRope

by 2024. How Customer Behavior Prediction Can Help to Generate More Leads. The biggest mistake your business can make is assuming that all leads are similar. With time, you discover that some leads convert easily while others take time. That’s why lead generation is one of the most challenging tasks for marketers. To generate high-quality leads, you need to understand how your audience will react to an offer or promotional content. Predictive analysis can help you do this.

Brand Growth with Chatbots: How Companies can Make Use of it?

Altitude Branding

billion by 2024 according to Global Market Insights. Emerging technologies have played a pivotal role in how businesses market their product or services. Companies who haven’t adopted the latest technologies with the passage of time are on the verge of being closed. For instance, people who have relied heavily on traditional marketing after the evolution of digital marketing are being waived off.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

By 2024, the global voice-based smart speaker market could be worth $30 billion. Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent).

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms.

CPM 62

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

Buffer uses AWS, which has set a target for 80% sustainable servers by 2024 and 100% by 2030. (By I wish I could tell you that I have always been an environmental warrior. But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid waste. That’s not too bad, right?