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Google Pushes Universal Analytics 360 Sunset To 2024 via @sejournal, @MattGSouthern

Search Engine Journal

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.

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A blossoming martech platform: IDC sizes the HubSpot ecosystem at $6.4 billion this year, $12.5 billion in 2024


billion in 2024. The “nearly $19 billion” in new opportunity is all the additional ecosystem revenue that IDC predicts in 2021-2024, above the baseline for $4.8 In 2024, that number will be $4.2 In 2024, that ratio will be $6.16 billion in 2024 appeared first on Chief Marketing Technologist.

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The 2024 Political Battle For The Inbox Has Begun - These 10 Strategies Will Help You Win!


Congratulations! We survived the 2022 email equivalent of Sharknado!

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Display Ads Best Practices: Learning from Best Examples


Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?


Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have.

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5 Ways Marketers can Prepare for a Cookieless Future


Fortunately, Google has pushed the phase-out to 2024, giving you more time to readjust your personalization strategies. Google has delayed its plan twice—from the original 2022 schedule to the latest 2024 extension. If you’re in the middle of preparing for the impending demise of third-party cookies, you’ve come to the right place.

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Google Gives Third-Party Cookies Another Year via @sejournal, @MattGSouthern

Search Engine Journal

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.

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