Webbiquity

NOVEMBER 25, 2024

Black Friday and Cyber Monday 2024 promotions make this a fantastic time to take stock of your business software toolbox. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2024 appeared first on B2B Marketing Blog | Webbiquity. Have the tools in your marketing technology matrix kept up?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. Source 7 B2B Lead Generation Ideas for 2024 1. But not any type of content works, and certainly not in 2024. What is B2B Lead Generation, Exactly?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Marketing AI 124

Marketing AI Work Management Marketing Management Privacy Protection 124

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

Paid Search Agency 131

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 131

Content Standard

DECEMBER 19, 2024

As 2024 draws to a close, one thing is clear: marketing is changing faster than ever. Redefining Content Marketing for 2025 with Accelerator360 In 2024, Accelerator360 transformed content marketing by automating key tasks like keyword research, brief creation, talent selection, and content atomization. Ready to get started?

Marketing AI 122

Marketing AI Planning Content Marketing Content 122

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Learn more about all of the releases—and more—announced at our Breaking Ground Q3 2024 event.

Work Management 122

Work Management Marketing Management API Customer Satisfaction 122

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Hubspot 116

Hubspot Enterprise Management Terms and Conditions Paid Search Agency 116

Sprout Social

SEPTEMBER 17, 2024

The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform. Check out our Instagram for Brands guide to step up your Instagram game and future-proof your strategy.

Social Media 133

Social Media Blast Campaigns Deliverability Template 133

Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3%

eCommerce 119

eCommerce Forecasting Mobile Marketing Analytics 119

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

Advertising Benchmark 121

Advertising Benchmark User-Generated Content Interactive Marketing Social Media 121

B2BMarketing.net

DECEMBER 20, 2024

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during 2024. The post Ten things I learned interviewing great B2B leaders in 2024 appeared first on B2B Marketing.

B2B 105

B2B B2B Thought Leadership CMO B2B Marketing 105

Sprout Social

OCTOBER 7, 2024

FAQs The post How to schedule YouTube Shorts [2024 Guide] appeared first on Sprout Social. To help you strike the right mix, use our YouTube strategy template to audit your current efforts, analyze competitors and define your goals and audience.

Youtube 121

Youtube Verticals Copyright FAQ 121

Marketing Insider Group

OCTOBER 21, 2024

The Top XYZ for 2024”.) An even easier method to update your content right away, as noted in a CMSWire article , is to just change the date and stats in year-based trend-related pieces (e.g., “The Again, just be sure that all your content aligns with your updated brand ethos for maximum outcomes.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

SendX

OCTOBER 11, 2024

Have you ever used any email marketing software? If you have, odds are you know that nailing the ideal plan down from the various offerings can be difficult. You will need to look at the features from your email marketing goals and budget viewpoint.

Pricing 355

Pricing Price Email Marketing Planning 355

Marketing Insider Group

SEPTEMBER 23, 2024

Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

Marketing Insider Group

AUGUST 26, 2024

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

SocialPilot

JULY 24, 2024

The post 16 Crucial Social Media Metrics to Track In 2024 appeared first on SocialPilot. Ultimately, if you track these metrics and change your social media strategy accordingly, you’ll get a much better return on your investment and grow your business.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

markempa

NOVEMBER 8, 2024

Why This Matters More Than Ever In 2024, we face a unique challenge. The more empathetic these marketers believed themselves to be, the worse they actually predicted customer preferences and motivations. Think about that for a moment. The very thing we think makes us good at understanding customers might be what’s holding us back.

Work Management 254

Work Management Planning Barriers Marketing Management 254

SocialPilot

OCTOBER 20, 2024

The post How to Go Viral on Instagram: A Complete Guide for 2024 appeared first on SocialPilot. Unique content, timely trends, and authentic interactions will help you go viral and maintain a vibrant and engaged following. Are you done reading this? Now, start putting these insights into action and watch your Instagram profile grow.

Viral Marketing 109

Viral Marketing Ideal Customer Profiles Trends Profiling 109

Marketing Insider Group

AUGUST 12, 2024

Yes, writing quality and creativity matters – but content creation in 2024 is a much more multifaceted effort. Try These 4 Tips for Better Blog Content Creating better blog content isn’t always about “writing better.” If you want to create better blog content, you need to do the following: 1.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Webbiquity

AUGUST 20, 2024

While Search Engine Land noted that AI summaries were appearing in more than 80% of all search queries at one point in the spring of 2024, The Verge reported that “AI Overviews dropped from appearing in 11 percent of queries on June 1st to 7 percent of queries on June 30th.” ” That 15% figure is volatile.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Marketing Insider Group

AUGUST 13, 2024

Estimates by Statista suggest the global travel and tourism industry will bring in more than $900 billion in revenue in 2024, so you’ll want to ensure you get a piece of that pie. It can also elevate your brand and drive more bookings.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

SendX

OCTOBER 7, 2024

Table of Contents What is B2B email marketing? Why B2B email marketing? Pricing Structure The 8 Best B2B Email Marketing Software Conclusion B2B Email Marketing Software Frequently Asked Questions

Software 363

Software Email Marketing B2B Marketing B2B 363

Marketing Insider Group

JANUARY 8, 2025

eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. As more consumers grow wary of flashy banners and pop-ups, the popularity of native advertising continues to soar.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Contently

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 165

Social Media Advertising Agencies Classified Ads Media 165

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Paid Search Agency 120

Paid Search Agency Cost Per Click Spending Cost Per Thousand 120

Marketing Insider Group

JANUARY 21, 2025

According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

Social Media 286

Social Media Media Content Work Management 286