Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?


Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse.

A blossoming martech platform: IDC sizes the HubSpot ecosystem at $6.4 billion this year, $12.5 billion in 2024


billion in 2024. In 2024, that number will be $4.2 In 2024, that ratio will be $6.16 billion in 2024 appeared first on Chief Marketing Technologist. Our business model fundamentally is about creating more surplus outside us.


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Google Gives Third-Party Cookies Another Year via @sejournal, @MattGSouthern

Search Engine Journal

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal. Digital Advertising News

Crypto Marketing: Definition and New Strategies You Can Use For Business Growth


By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies will come into the crypto industry, & competition is going to be stiff. crypto

Is there Recession Waiting Around the Corner in the US?


The bank expects the EU to do so in 2024. Last month, Deutsche Bank became the first big investment bank to forecast a US recession by 2023. However, DB is the only investment bank to base its forecast on a US recession. Share This Post Shares.

CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says


However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024.

Stats 481

How To Cut Your Paid Advertising in Half and Boost Revenue

Marketing Insider Group

billion by 2024. Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about – you’ve got to spend money to make money (but not TOO much money!) .

The state of ecommerce


Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. As a result pureplay retailers like Alibaba, Amazon and are projected to dominate the retail sector by 2024. And this isn’t foretasted to change much in five-years as only eBay is expected to crack into the top 10 by 2024. 30-second summary: Pureplay retailers will dominate in the future. Pureplay operators better equipped to build on profitability.

Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Up to 20% of the current martech landscape could churn before 2024. Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]


B mark by 2024. If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.

Business Facts To Inspire Your Marketing

Marketing Insider Group

Companies will spend $850 Billion on ads by 2024. The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing.

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

By 2024 , we can expect that number to exceed $600 billion. Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content?

Why social media vs. traditional media is not the debate you should care about

Sprout Social

Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. On the flip side, only 11% of business leaders anticipate TV and radio advertising will be their primary external communications channel by 2024. Most importantly, six in 10 executives anticipate the use of social media to increase across all aspects of the business by 2024. For years, people pitted “traditional” and social media against one another.

Home Improvement Industry Trends

V12 Data

By 2024, the smart home market is expected to grow from $76.6 billion by 2024, at a CAGR of 12%. Home improvement projects enable homeowners to customize and increase the value of their homes.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

It’s here the PwC assessment might be informative: “PwC doesn’t see this market recovering to last year’s size until some time after 2024.”

How to Make Your First Foray into Metaverse Marketing


” Bloomberg projects the metaverse opportunity will be worth an estimated $800 billion by 2024, while other industry insiders value the mainstreaming of the metaverse at over $1 trillion. The metaverse means different things to different people.

Will Outside Sales Recover When the Pandemic Ends?


The company predicts 457 million trips by 2024. The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams.

10 Facts You Didn’t Know About the New Outbrain Affiliate Hub


In the UK, we’re talking nearly £630 million invested in affiliate marketing in 2020, and in Japan, affiliate spend is predicted to grow to nearly ¥500 billion by 2024, up from ¥300 billion in 2019. Affiliate marketing is on a growth trajectory, with no signs of slowing down.

31 Essential Post-Pandemic Ecommerce Statistics


The number of social media users is expected to grow up to 226 million by 2024. billion by 2024. billion by 2024 in the United States. 31 Essential Post-Pandemic Ecommerce Statistics. Ecommerce is taking the world by storm.

“Be a Better Leader, Have a Richer Life.”


And the visualization of the future of the Champs-élysées in Paris (it will be transformed into a massive garden following the 2024 Olympic Games) is stunning! ” Paris to turn Champs-élysées into ‘extraordinary garden’ after the 2024 summer Olympics.

30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

V12 Data

billion users in 2024. As a marketer, you’ve probably heard the saying – “Email will never die.”. Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication.

Get To Get An Exciting Career in Content Marketing

Marketing Insider Group

Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. Content marketing has grown exponentially over the past few years.

Why make B2B e-commerce with ERP integration your next strategic investment?

Sana Commerce

ERP e-commerce integration will be a key growth driver by 2024. Analysts predict that number will jump to 65% in 2024 — with integration between tools like ERP and e-commerce being the main driver of growth.

Email Marketing Statistics Every Business Must Consider

Only B2B

Billion By 2024. Are you seeking for valuable email marketing statistics to get ahead in 2021? You are at the right place! Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing.

Predictive Analytics: Why It’s a ‘Must-Have’ In Your B2B Marketing Stack


It was reported that, by 2024, 75% of enterprises will drive a 5X increase in streaming data and analytics infrastructures. How would you describe the relationship between B2B and predictive analytics?

Home Improvement Trends in 2022

V12 Data

billion by 2024. Homeowners’ behavior has changed significantly in the past few years. As a result of the pandemic, Americans were forced to spend more time in their home, including working remotely, which gave rise to a huge boon in home improvement and DIY.

December in Review. Saying goodbye to 2020 whilst looking ahead to 2021

Champion Communications

Logicalis CEO, Bob Bailkoski , shared his thoughts on how hyper-automation will play a key role in 2021 after Gartner anticipates that it will help reduce operating costs for businesses 30% by 2024. Is one cloud really enough ?

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)


Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already. Why: This one is surprising because the job growth is supposed to increase 7% by 2024.

Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Around 8 in 10 businesses anticipate selling products or services via social media platforms by 2024.

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts


How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. 30-second summary: .

Six Reasons Twitter is (Still) a Great Social Media Channel for Business


The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. Guest post by Nikola Roza. Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why.

What’s Trending in Marketing for December 2019

Stevens & Tate

Local Mobile, Social Ad Sales to Near $45B by 2024, Forecast Says. billion in 2024. Also in 2024, they predict social and mobile ad sales to grow 51% to $44.6 billion in 2024.

Here’s How You Can Take Your Loyalty Program Global

Martech Advisor

A report by Mordor Intelligence , “ Loyalty Management Market - Growth, Trends, And Forecasts (2019 - 2024), ” pegs the global loyalty management market at US 2.62 billion by 2024, at a CAGR of 23.3%

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martech

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. What is the metaverse? What will it mean for marketing and martech?

Why the time is right for augmented reality (AR) in marketing


But the technology that was once seen as a novelty is now rapidly entering the mainstream and is forecast to grow from over $13 billion this year to more than $67 billion by 2024. 30-second summary: .

Six Lead Generation Trends to Watch in 2021


billion by 2024. Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.”

2021: The Year Martech Shrank — Just Kidding (A Year in Review)

Chief Martec

billion in 2024. Congratulations on making it to the end of 2021. It’s been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward.

Tips for Great Email Drip Campaigns


billion by 2024. Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 It goes without saying that with numbers like these, companies can’t overlook email marketing.

10 Things Advisors Need to Know Before Talking About Bitcoin

FMG Suite

Even if bitcoin adoption slowed to the level of the internet, it would still have 1 billion users by 2024 and 4 billion users by 2030. . These days, it seems that every other article is about Bitcoin or cryptocurrency.