Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Read the full Salesforce Spring 2024 release notes here.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. With new identifiers, the industry could experience more fragmentation – there won’t be a one-size fits all solution. Last but not least: Oracle’s big bets in the new year.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

Rules 151

Rules Planning Brand Identity Branding 151

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Blending AI efficiency with authentic human interaction is crucial.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. Or match with proximity pattersn. Why we care.

Webinar Metrics 108

Webinar Metrics Demand Marketo API 108

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? What is an SEO strategy? SEO strategy is a cornerstone of digital marketing.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Sprout Social

JANUARY 23, 2024

Like this recent video of residents interacting with the maintenance team. When you consider the rates of loneliness and negative experiences at senior living facilities and nursing homes, joy-filled videos like these are powerful tools. topicals 2024 ✨ A new season of Topicals! The post quickly racked up 1.2 The Lion ??

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? Check out our range of integrations.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Martech

FEBRUARY 7, 2024

And of course this allows you to improve areas such as customer experiences like never before. This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. The post Why integrations will be critical to AI in 2024 appeared first on MarTech. Build or buy?

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Every customer interaction is important, whether on a desktop or mobile device.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. How can we leverage data effectively to enhance the experience for our stakeholders and customers? The post How to automate and personalize your content in 2024 appeared first on Seismic.

Automation 105

Automation Personalization Allocation Marketing Management 105

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Let’s have a look at the trends shaping the future of B2B web design in 2024. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

Stevens & Tate

MARCH 20, 2024

As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. Ensure your redesign meets visitor needs and removes obstacles: Your redesign should focus on streamlining the user experience. A user-friendly design encourages longer visits and more interactions.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 21 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 35.32

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 26 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 41.93

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Interactive guides on legal topics Adding interactive elements to your legal content makes your marketing initiatives so much more compelling and engaging.

Rules 91

Rules Storytelling Content Distribution 91

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

JANUARY 24, 2024

But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. Experiment with different hashtags Growing on LinkedIn means you need to continuously test and improve. This includes experimenting with your hashtag strategy.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Those who learn to harness these tools will be the leaders of tomorrow, so don’t hesitate to jump in and experiment.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. These typically revolve around lifestyle, beauty, and personal experiences. million on the platform.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113