Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Martech

MARCH 7, 2024

The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Here are my takeaways.

Marketing AI 112

Marketing AI Work Management Marketing Management Vendors 112

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady. We’d like to know how it’s been for you.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here. Get MarTech!

Features 114

Features API Customer Satisfaction User-Generated Content 114

Martech

OCTOBER 12, 2023

Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN. Click here to view more MarTech webinars. The post AI-powered marketing in 2024: A playbook for success appeared first on MarTech.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? The post Building an SEO Strategy in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

FEBRUARY 1, 2024

But they can look something like this: Viewers can click on elements to learn and see more without having to open the emails themselves — although, as you can imagine, getting this kind of enhanced treatment in your emails leads to significant increases in open and click rates. In your inbox.

Email Marketing 119

Email Marketing Google Click Rate Marketing & Strategy 119

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Do you have a marketing book you think the MarTech community would benefit from reading in 2024? We’d like to know how it’s been for you.

Paid Search Agency 129

Paid Search Agency Classified Ads Advertising Agencies Work Management 129

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. Wix Studio has a tool called Responsive AI , which evaluates the desktop UX of a web page and uses AI to adapt it to different screen sizes and breakpoints with the click of a button.

CMS Development 115

CMS Development SEO Trends API 115

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Marketing School While there’s a lot to be said for deep dives, you don’t always have the time for it. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech!

Marketing AI 120

Marketing AI Ethics Planning Paid Search Agency 120

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. For example: Lead ID, Email asset, Link click or email open. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x

Webinar Metrics 109

Webinar Metrics Demand Marketo API 109

Martech

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Advertising Channels 111

Advertising Channels B2B Marketing Ads B2B 111

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success. Can AI truly be human?

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie. Click here to view more MarTech webinars. The post 2024 brings the end of the third-party cookie. So, What Now?

Webinar Metrics 103

Webinar Metrics Paid Search Agency Google Digital Asset Management 103

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 111

Enterprise Management Sales Qualified Leads API Hubspot 111

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Click-through rates average 2.6% Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Additional pain points include rage clicks and multiple-use targets. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sprout Social

JANUARY 24, 2024

Head over to your page and click on Edit Page on your left. Find and click on Hashtags under the Community tab and then add up to three hashtags by tapping + Add a hashtag. Click on Followed Hashtags to view suggestions for related hashtags you might be interested in. Your LinkedIn business page is a good place to start.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Providing quick tips that are easy to consume with a few clicks through visually pleasing slides will drive high engagement. Are you ready to make 2024 the year your brand shines on LinkedIn?

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Sprout Social

FEBRUARY 7, 2024

#tiktokpromote #tiktokpromoteambassador #aspiringcreator #passiveincometips #passiveincome #tiktokgrowthforbusiness #tiktokcreatortips ♬ original sound – claire | social media coach With Promote, getting an ad up and running takes a few clicks. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Webbiquity

JANUARY 18, 2024

To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Her white little bunny tends to reply to your emails when she is on vacation.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn “As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. Second, click here to jump to the playback on YouTube.) The post Missed our Martech for 2024 jam session?

Aggregators 98

Aggregators Youtube Analysis Webinar Metrics 98

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Video Content: In 2024, video content remains a powerful tool for recruitment. Remote Work Opportunities: Given the continued prevalence of remote work in 2024, be transparent about your company’s stance on remote work in your social media job postings.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? And the list goes on.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Meerkat Marketing

DECEMBER 31, 2023

Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Providing quick tips that are easy to consume with a few clicks through visually pleasing slides will drive high engagement. Are you ready to make 2024 the year your brand shines on LinkedIn?

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52