Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. In this blog, we explore the opportunities that lie ahead for PR professionals. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work.

PR 62

PR Forecasting Campaigns Analysis 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Automation is not confined to scheduling alone; it extends its reach into performance metrics analysis. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? The future of influencer marketing hinges on harnessing AI’s unmatched data analysis potential.” AI Insight #1 — Christopher S. ” Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Top AI Statistics 2024 1. Well, if we are talking about AI, this is as true as it gets!

Statistics 52

Statistics Outgrow Resource Management Stats 52

B2B Marketing Exchange

NOVEMBER 30, 2023

But we wanted to hear it from you, so we took to our social channels and hosted a poll to determine which of our top 4 trends will be most prevalent in 2024. as the one to watch in 2024 was artificial intelligence. The post Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024? Curious about the results?

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. We’re offering a 40% off discount to groups of three or more!

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. In 2024, data enrichment will emerge as the linchpin for companies seeking a competitive edge and sustainable growth in their B2B endeavors. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. Begin with an in-depth digital audit and then focus on keyword research and comprehensive competitor analysis.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. The post Top 10 Lead Enrichment Tools in 2024 appeared first on SalesIntel.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. In this blog, let’s look at what makes for an ideal social media marketing checklist. For example, if you are creating tutorials for your audience, a video format will be more suitable for you than a blog post.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. The post Top 10 Lusha Alternatives in 2024 appeared first on SalesIntel.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SocialPilot

DECEMBER 6, 2023

You can find more tips on the Facebook algorithms change blog. Check out our blog to learn more about Youtube’s algorithm. Read our blog to learn more about how the Instagram algorithm works. With this analysis, TikTok ranks videos for every individual user.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Huptech Web

MARCH 15, 2024

Before reading this blog, consider where you might be losing customers in your funnel and the root cause. To overcome all these challenges, you should; Conduct a thorough analysis to understand the impact of shipping discounts on their bottom line. The post Do Shipping Discounts Increase Sales in 2024?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Digilant

JANUARY 23, 2024

By proactively providing delivery updates based on predictive analysis, FedEx sets a new standard in customer communication. The post NRF Retail’s Big Show 2024: How Technology is Redefining Retail and Advertising appeared first on Digilant. This approach transforms generic advertising into a personalized dialogue with each customer.

Advertisements 52

Advertisements Advertising Funnel Advertising Loyalty 52

Optinmonster

APRIL 4, 2024

But why should you trust our analysis? You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. The post 6+ Mailchimp Alternatives to Crush Email Marketing in 2024 appeared first on OptinMonster.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Digilant

DECEMBER 7, 2023

Along with an analysis, to help capitalize on these trends, we’re offering tangible solutions and tactics you can implement in your media strategy. The post 4 Gaming and eSports Trends for 2024 and What it Means for Advertisers appeared first on Digilant. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Data Analysis and Insights: Generative AI can assist startups in analyzing large volumes of data to extract valuable insights.

Startups 105

Startups Marketing AI Best Practices Customer Satisfaction 105

SalesIntel

NOVEMBER 29, 2023

As we close out Q4 of 2023 and prepare for 2024, we want to have the best possible lead scoring and routing process in place. Through analysis and testing, we discover that inside of our ICP, we have a 44% higher win rate. And, your red hot leads are the highest value targets you have to help you hit your goals.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Top Rank Marketing

DECEMBER 29, 2023

ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

illumin

APRIL 18, 2024

Effective marketing requires the collection and analysis of user data across digital platforms. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Data privacy is critical to successful marketing.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. How will our intent data solutions achieve your ROI goals in 2024? Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Modern B2B

MARCH 1, 2024

The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest. These will be continued into 2024, as well as doing the survey annually and working on using the data on us to improve our knowledge, recruitment and who we work with. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

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B2B Marketing Enterprise Management Content Marketing VALS 134

Martech

JANUARY 26, 2024

While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. They could be blogs, videos, podcasts or whatever. Consider that 2024 is the year of early-stage AI adoption. A: AI is going to create a lot of redundancies in technology.

Marketing AI 96

Marketing AI Enterprise Management Marketing Automation Services Work Management 96

SalesIntel

JANUARY 10, 2024

This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. They enable predictive modeling, behavioral analysis, and real-time insights that facilitate highly targeted and personalized strategies.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. So, how much erosion are we talking about? of all search queries.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Sana Commerce

SEPTEMBER 28, 2023

Should you grant consent to third parties, your data is shared with them for analysis. Learn more in the B2B Buyer Report 2024. In our 2024 Buyer Report , research uncovered that unreliable information leads to broken trust. Find out more ways that you can put your customers first in our extensive 2024 B2B Buyer Report.

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52