Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .
Zoominfo
JANUARY 21, 2021
In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.
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KoMarketing Associates
NOVEMBER 18, 2020
In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. Company Engagement Report. Company Growth Bidding.
The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”.
Speaker: Jamie Shanks, CEO, Sales for Life
But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT How have your sales and marketing teams aligned to deliver that value before your competition?
Marketing Insider Group
AUGUST 5, 2020
For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population. Source: McKinsey.
KoMarketing Associates
SEPTEMBER 29, 2020
Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. It is expected to come through 2020 with 5.9%
Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics
While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market. October 13, 2020 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. What other options are available beyond venture funding?
Speaker: Renee Thomas and Alexis Barone, Wrike Team
As pervasive as these myths were, 2020 swiftly kicked them all out the door. Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. On the other side of the coin, some teams still crave the social, in-person dynamic of work.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
How can any company truly thrive? October 7, 2020 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How in the world are you supposed to survive as a seller? It seems impossible but is it? Would you be interested?
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