Conductor

AUGUST 24, 2021

The pandemic has accelerated the growth of online use, with the average American spending six hours and 59 minutes a day consuming content in September 2020. An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. How the Pandemic Has Accelerated Digital Transformation.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. 2020 Looms Ahead. The Buyer Transformation.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. They revealed — or confirmed — some key notions of what transformation is all about.

Digital Transformation 89

Digital Transformation Work Management Marketing Management Process 89

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. October 7-8, Singapore, B2B Marketing Leaders Forum Asia 2020. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? If you can, it was likely over a decade ago, and even then, computers were moving into prominence at most companies.

Digital Transformation 76

Digital Transformation Marketing Automation Services Enterprise Management Business 76

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

chiefmartech

AUGUST 27, 2020

Holy cats, 2020 has been a crazy year. “Digital transformation” has been a hot topic for at least a decade. “Digital transformation” has been a hot topic for at least a decade. For companies at any real scale though, their plans for transformation were frequently mapped out in years.

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. These exceptional companies were able to grow 3X faster than average.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% over 2020, and 49.6% The tech companies. Get the daily newsletter digital marketers rely on.

Paid Search Agency 121

Paid Search Agency Mobile Advertising Companies Digital Transformation 121

Marketing Insider Group

JANUARY 2, 2020

To succeed, your marketing transformation must go way beyond buying some cutting-edge tech, slapping a cute little chatbot on your website, and calling it a day. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Work Management 202

Work Management Paid Search Agency Marketing Management Advertising Agencies 202

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? If you can, it was likely over a decade ago, and even then, computers were moving into prominence at most companies.

Digital Transformation 52

Digital Transformation Marketing Automation Services Enterprise Management Business 52

Outreach

JANUARY 25, 2021

Sales digital transformation is a massive project for organizations to take on. In 2020, we all experienced the abrupt and lasting shift to remote work that made it clear technology is not just a nice to have but the new way we do business. Sales reps quickly adapted to new ways of selling. It can be daunting.

Digital Transformation 52

Digital Transformation Urgency Marketing B2B Sales Pricing 52

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Polywater’s digital transformation arrived at an opportune time.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Webbiquity

OCTOBER 5, 2021

61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Among companies based in the U.S.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Exo B2B

MAY 15, 2020

Will you be able to use this pandemic to carry out your digital transformation? Certainly legitimate concerns in a pre-2020 world. Confinement and digital transformation in B2B. Also, confinement will gradually open the door to what is called digital transformation of marketing and business.

Digital Transformation 52

Digital Transformation Marketing AI Work Management B2B 52

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company. Mar 12-13, 2020 | Portland, OR | Website. Unleash 2020. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Key Learnings from the Findings for 2020.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. What a blue ocean strategy is, key goals and an example of a company that successfully executed this type of strategy.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Tony Zambito

OCTOBER 3, 2018

However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. Digital Disruption. By 2020, digital disruption will be affecting every major industry. Leaving companies little chance to catch up and recover.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Brandpoint

AUGUST 27, 2021

Over a year ago now in spring 2020, I graduated from college and entered the workforce in one of the scariest and most uncertain times in recent history. Just a quick Google search uncovered so many blogs and forums from some of the leading marketing software companies — even some I was already using. Blog-style posts?

Advertising Agencies 122

Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122

Kaon

JUNE 25, 2020

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event.

Trade Show 147

Trade Show Digital Transformation B2B Network Marketing 147

Inbox Insight

JULY 28, 2020

Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”. A quick look at our survey results shows that cloud, security and software are areas of focus for a lot of buyers in 2020. The post What Topics are IT Buyers Researching in 2020?

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Research 101

Research Brand Identity Branding Budget Programs 101

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. And beyond entertainment, we’ve seen companies like Airbnb use this machine learning to offer users extremely personalized experiences and offers after gathering data like transaction history, preferences, and search history.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Kaon

MAY 5, 2020

Transformative CEO Customer Experience Award for Digital Transformation. As many companies struggle to adjust to the new normal of COVID-19, the recipients of this award pave the way for companies to succeed now and into the future, specifically highlighting the increased need for effective, customer-centric experiences. .

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. But there’s a catch.

Marketing Budget 347

Marketing Budget Marketing Budget Creation Budget Programs Research 347

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Companies were forced to adapt quickly and while some of these changes might have been short-term, a handful are here for the long haul. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. All respondents play a role in decision making for tech purchases in their company. The post What Topics Are Marketing Tech Buyers Researching in 2020?

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Learn More: Digital Transformation in B2B Commerce. Personalization.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 Today’s businesses and consumers expect more from the companies they deal with than slick TV commercials. Then the pandemic hit.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Martech Advisor

MARCH 4, 2020

AppDynamics CMO Angie Mistretta examines how consumer preferences in the digital era have evolved, and what marketers can do to ensure their brand stays top of mind for consumers as expectations continue to shift. 2020 is finally here, and “keeping up” is no longer fast enough in the eyes of consumers.

Digital Transformation 77

Digital Transformation Work Management Marketing Management Eye-Tracking 77

Marketing Insider Group

AUGUST 10, 2020

Q: Eric last fall you highlighted an ABM program targeted at private equity companies that not only provided impressive results but showcased creativity in using ABM in new ways. Since then, we have continued to creatively market to that PE firm and their portfolio of companies. A: That was a fun case study.

Account Based Marketing 324

Account Based Marketing ABM Work Management Marketing Management 324

Tomorrow People

JANUARY 8, 2021

‘You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. The Zoom boom was fueled by companies scrambling to replace their traditional modes of communication. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215