Content Marketing Institute

NOVEMBER 6, 2018

Scott Aughtmon outlines some of the most enduring principles of creating “crave-worthy” content , but it’s also worth considering these more variable factors: Consumption preferences and audience trends. As trending topics come into the spotlight, they can present timely distribution opportunities. Current events. media right now.

Planning 111

Planning Social Media Template Marketing Plans 111

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Outbound Engine

JANUARY 21, 2019

I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. To keep existing customers and find new ones, small businesses need to not only stay up-to-date on the latest digital marketing trends but also spend time and money incorporating them into their marketing plans. Our Mission.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2018 – Apple introduces Dark Mode as part of their 15th OS release. Email design trends that defined the 2010s.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 114

Social Media Social Marketing Media Planning 114

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. 25 May 2018. We have prepared our template back in 2018 for GDPR, available here. Enforcement Agencies. Operative date.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. USe this downloadable spreadsheet template to guide your marketing efforts. So the weeks in month two might shake out a little like this: 1: 7 Trends for digital marketing for 2018. Plan out goals & objectives.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Hubspot

MARCH 11, 2019

Whenever I log onto Twitter, I quickly scan what's trending on the lefthand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? Want to finish out your 2018 calendar with some upcoming holiday posts?

Social Media 78

Social Media Template Media Work Management 78

Adobe Experience Cloud Blog

APRIL 20, 2020

The algorithm takes advantage of a huge database of color schemes, website layouts that have shown to work favorably, navigation cues, fonts, images, and templates to put together the structure and look of a website. Creating Pre-made templates. And this is a trend to watch in AI website building going forward. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Brightedge

MAY 16, 2021

Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. The latest from one of the great thought leaders in Marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

JANUARY 3, 2019

Yet, that won’t stop thought leaders from hyping up a shiny new trend. Our sales team evolved a lot in 2018, so to make sure we’re creating the right content to help them close deals , I want to set up a better system for us to communicate. I want to help our collaborators think in a smart, premium way about their content.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. This is about three million new organic views we didn't have at the beginning of 2018. Branded Images & Templates. Where that traffic is coming from is equally exciting.

Hubspot 74

Hubspot Traffic SERP Template 74

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Short on time? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Moz

JANUARY 31, 2021

That means the template shared in this post uses a simpler, slightly less performant model than some tools with external code execution (e.g. In any case, the template in this post fits into type three. That said, we can still combine multiple types of forecast in the template below. How to use the template.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Here are some ways that content marketers can stay on top of current trends. Mint’s Free Budget Template. The State of Content Marketing for Financial Services: 2018 Report.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 106

Social Media Social Marketing Media Business 106

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. A post shared by OUAI Haircare (@theouai) on Sep 28, 2018 at 8:17am PDT. View this post on Instagram.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. There was a clear answer: Wednesday.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Nonprofits are 343% more likely to never test the rendering and functionality of their emails or templates. Adopt responsive email templates. Get the insights ?.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. No matter your coding experience, BigCommerce supports ready-made templates that can be tweaked as necessary. Pricing : Ask for a quote.

Enterprise Management 95

Enterprise Management Work Management eCommerce Marketing Management 95

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Your email tool must provide the feature of merge tags for data points that allows the sync of customer data directly into your email template for personalization. A/B testing. Add alt text.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Envy

JANUARY 22, 2019

Promo by Slidely is an easy-to-use, customizable video editor that has a robust catalog of stock videos, pre-made templates, and stock music that will give your videos a truly custom-made look and feel. Lots of template options if you don’t want to create a video from scratch. Promo by Slidely. Pros: Easy HubSpot integration.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Sprout’s Post Performance and Profile Performance reports speed up the process, helping you pinpoint timing and engagement trends to inform your launch strategy. Set your launch goals. Time your launch.

Social Media 136

Social Media Product Media Work Management 136

Biznology

MAY 29, 2018

In search, SEO experts spend a lot of time doing keyword research, trying to find the least competitive search terms that would result in their site being found and then write to that; also, people oftentimes will write content based on Google Trends, trying to surf the most currently-successful content to drive traffic to their sites.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Bannerflow

NOVEMBER 22, 2022

Industry-specific CTR trends in 2022. On the other hand, iGaming has seen far less dramatic gains, but there is still a notable trend towards personalised ads. . While that’s a slight fall from last year’s 18%, it’s still a trend to keep in mind as it’s still higher than the 1% of the pre-pandemic years. .

Display 52

Display Advertisements Advertising CTR 52

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If it’s one webinar per quarter, put it on the calendar.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Outreach

JANUARY 12, 2021

We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. Some of its features include discussion threads, professional profiles, career development content and trends, and direct messaging.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Sales excel templates”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Buffer

NOVEMBER 15, 2018

And in 2018 and beyond, there’s a good chance this means you’re also creating content for Instagram and Facebook Stories. To help, we’ve even built some neat templates to help you use Stories ads to drive awareness of your latest blog post or promote any sales and offers your business is running. Add covers to your Stories Highlights.

Ideal Customer Profiles 100

Ideal Customer Profiles Content Eye-Tracking Facebook 100

Digilant

MAY 11, 2021

Statista found that in 2018, only 10% of all global luxury good sales were made online. And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. The templates and imagery should be as customized as a brochure or magazine. What are their demographics and psychographics.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Heinz Marketing

DECEMBER 11, 2017

Today, let’s go beyond the ABM basics to review some important lessons from 2017 and take a look at the emerging trends for your ABM strategy in 2018. Integrate provides a template to get upper management buy-in. By Maria Geokezas , VP of Client Services for Heinz Marketing.

Account Based Marketing 51

Account Based Marketing B2B Marketing Planning Marketing Management 51

Vidyard

APRIL 4, 2018

Summit 2018: Through the Video Lens. What do the latest trends in B2B marketing and sales tell us about the future of video? And at a time when we’ve oversaturated audiences with templated, impersonal text-based content, using video as a medium to deliver that message seems like a no-brainer. Can it be true?

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77