Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 Tweets that included #ico, the most popular hashtag, had an average of 19.8

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

OCTOBER 16, 2020

Yellow Sensis Social Media Repor t, 2018). Statista , 2018). Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively. Yellow Sensis Social Media Report , 2018). Image Source.

Stats 97

Stats Trends Bandwidth Social Media 97

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SmartBug Media

DECEMBER 28, 2018

Each year, many trends come and go. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Trends to Watch in 2019. Naturally, most trends you see in 2018 won’t be going anywhere in 2019. What’s Happening Now.

Social Media 83

Social Media Trends Media Blogger 83

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Hubspot

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Wondering if this was just a fluke or a viral trend that will simmer down? Viral Trends and Influencers on TikTok. TikTok's revenue more than tripled between 2017 and 2018.

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares. Simply put, trends come and go. For example. They’re organic. Content spreads organically.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Anyword

NOVEMBER 8, 2021

Lucky for us, in 2018, Twitter doubled the character count to 280. It’s important to note that adding CTAs, hashtags and links to Twitter ad copy will cost you. CTAs and hashtags subtract characters from the total on a 1:1 basis, while links are worth 23 characters. Include hashtags sparingly. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

BenchmarkONE

FEBRUARY 10, 2022

Sometimes that means focusing your budget on a new trend or platform that’s ideal for reaching your core audience — other times; it means opting out of things that aren’t a good fit for your brand. TikTok has more than one billion active users , plus a global user base that has increased by more than 1000% since 2018.

Small Business Marketing 65

Small Business Marketing Allocation Business Opt-out 65

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Sprout Social

JULY 12, 2022

Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. KFC’s UK chicken shortage (2018). — KFC UK (@KFC_UKI) February 26, 2018. Tide navigates the Tide Pod challenge (2018). — Tide (@tide) January 12, 2018. DOING LAUNDRY.

Examples 112

Examples Brand Identity Branding Public Relations 112

seo.co

OCTOBER 4, 2022

It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. The only way for brands to target their desired market segment is through hashtags (#). Follow Current TikTok Trends: What’s trending in your niche?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. ” Image attribution: Pexels.

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Hubspot

SEPTEMBER 23, 2018

The blog also hosts live Twitter chats from its Twitter hashtag, #SMTLive, on various social media topics twice a month. Small Business Trends. The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

EveryoneSocial

JULY 20, 2020

Back in late 2018, LinkedIn announced their new LinkedIn Pages – which put more emphasis on ways to build a community around your brand on the platform. I won’t go into all the details of the changes made back then, but you can read their full announcement from 2018 here. Use Hashtags Wisely. LinkedIn Company Pages.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. SpotifyWrapped (UGC/hashtag campaign). Note that a campaign is the sum of its parts. See how that works?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media 106

Social Media Social Marketing Media Business 106

Sprout Social

JULY 31, 2018

Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. When using Instagram influencers for a particular marketing campaign, determine which hashtag metrics to concentrate on. <Color me happy!

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Voice search became the focus of many brands owing to the growth in consumption and popularity of smart speakers we saw in Q4 of 2018. The hashtag #PepsiMoreThanOK (engagement: 465.1K) took off at once.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Brandwatch Marketing

JANUARY 7, 2019

A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. Posts with at least one hashtag gain 12.6% 70% of the most used hashtags are branded. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience. stormi webster ?? The same study showed 29.9%

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Content Marketing Institute

OCTOBER 5, 2018

Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Use trending tools.

Forrester 99

Forrester Video Marketing Opt-out Opt-in 99

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. This unique platform is designed to transform micro-conversations into macro trending topics.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SmartBug Media

MAY 21, 2020

Write two or three short-and-sweet social media posts for each network (more on recommended post lengths, hashtags, and tone for each network below). When writing organic Facebook posts, keep them concise— posts of 80 characters or fewer get 66 percent more engagement —and avoid hashtags, which are better suited for other platforms.

Social Media 71

Social Media Media Tips Buyer Personas 71

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Scoop.it

APRIL 13, 2023

In 2018, the platform concentrated on content quality and monetization. Also, add some relevant hashtags (up to 15). Here go five steps to optimizing your content strategy at YouTube. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Hubspot

MARCH 24, 2017

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? National & Global Holiday Calendar: 2017-2018. January 2018.

Social Media 101

Social Media Resources Media Work Management 101

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Martech Advisor

MARCH 6, 2020

The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Then, simply hit “post.”

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105