Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Learn More: Bringing Technology to the Forefront of the B2B Customer Experience. In fact, just from 2017 to 2019, the number of web traffic to D2C brands nearly doubled. Brick-and-Mortar or D2C – Maybe Both.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month.

Hubspot 77

Hubspot Traffic SERP Template 77

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was actually quite positive.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content. Five ways to cook an egg. Who was Nelson Mandela?

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. The more brand awareness across the internet your company has, the higher your chances are to turn readers into potential leads and future customers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. Videos are trending, no doubt about that! More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It signals brand awareness, and is a much better leading indicator than total traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using the most trending platform? So to sum it up, this trend is approaching peak popularity.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Contently

JANUARY 3, 2019

Sure, they gave us a nice traffic boost to start January, but they weren’t that interesting. Even worse, everyone else publishes similar lists. Yet, that won’t stop thought leaders from hyping up a shiny new trend. As a fully remote team, we struggled in 2018 to make the communication transparent and efficient.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. For example, a jaw-dropping 2018 study showed that 29.5%

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 101

Statistics Google Click Rate Adwords 101

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Here are some ways that content marketers can stay on top of current trends. Put a Focus on Self-Education. These range from basic questions (“What is a retrieval request?

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Marketing Insider Group

MARCH 18, 2020

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic back to their company’s website. What about costs of employee recruitment and rate of employee retention each year?

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Adobe Experience Cloud Blog

APRIL 20, 2020

But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . If you like what you see, you can just hit publish. And this is a trend to watch in AI website building going forward. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. In 2018, the platform concentrated on content quality and monetization. Also, define the best time for your videos to publish. 2023 is here, and what do we have ? YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Adobe Experience Cloud Blog

AUGUST 10, 2018

SEO is defined by Moz.com as “ the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”. It is valuable and engaging content that drives organic traffic. SEO: How to Rank in 2018. One option is to use Google Trends , a free tool, to see how keywords rank and compare.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Sprout Social

DECEMBER 10, 2018

The end result of these tactics is more traffic and long-term engagement for your Instagram posts. Instagram automatically gives you the option to publish content to the likes of Facebook, Twitter and Tumblr, for starters. A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Pretty simple, right?

Effectiveness 100

Effectiveness Tagging Advertising Funnels Custom Publishing 100

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Read Article. Here are some of the key takeaways.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Communities aren’t limited to only your customers, either. You enjoy interacting with people online and prioritize customer trust above all else.

Social Media 128

Social Media Work Management Marketing Management Media 128

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107