The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. But, cumulatively, the numbers represent a lot of customer engagement.

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In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Publishers, This Is Your Ticket to Content Diversity


Sometimes 2018 has felt like a broken record. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly.

How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago. customers.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. 277,000 tweets are published.

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3 Reasons Why It’s Better to Publish on a Centralized CMS


The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision.

The Right Metrics for Measuring Audience Growth


As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Luckily, there's an opportunity to customize metrics within tools like Google Analytics and Google Data Studio so we can drill down to what is actually meaningful for publishers.

Flip the Funnel: How To Use Micro-Influencers in 2018


As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer.

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

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Alert: More Than Half of All WordPress Sites Will Be in Danger This December


In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. It's why many WordPress customers use costly managed hosting to make sure their site is up to date with 24-hour monitoring.

Content Marketing 2018


There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations.

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Making sense of the new way to publish was an exciting time for an enterprise-grade publishing platform like RebelMouse. Video 2018 year in review

3 Things NYC Publishing Leaders are Talking About at Breakfast


Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience.

Introducing the RebelMouse Creators Network


It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Within the platform, communities can be created, governed, and led by publishers.

The Ultimate Guide to Marketing Trends in 2018


On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.

Conquer Roles to Make Content Creation Seamless


The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. Publish.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. Content marketing is always evolving, so what's next?

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Content Marketing World 2018: Key Trends and Takeaways


At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year.

Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Modern Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. Define Your Customer Lifecycle Stages. Different audiences will have different questions at each stage of their customer lifecycle journey.

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Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Happy Customers Are the Biggest Marketing Opportunity of 2018


It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers.

Key B2B Marketing Trends To Keep An Eye On In 2018

Marketing Envy

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of?

Four Digital Marketing Trends to Use This Holiday Season


Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Do you have a good monitoring system to stay on top of trends? Relate stories of specific customers who were helped by your product or service. Discuss certain industry trends or challenges and how your brand addresses these. PR Strategy B2B PR Tips and Trends

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Report: Proving the Value of Marketing is Top Concern in 2018

KoMarketing Associates

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018.

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The 10 Most-Read Posts of 2018


But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. Happy New Year!

New Research Highlights Digital Trends for 2018

B2B Marketing Directions

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Customer Experience Remains the Prime Directive The 2018 study revealed that customer experience remains at the top of the agenda for many marketers.

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. Ability to re-engage your customers through push notifications.

How to Avoid Failure in Your Customer Experience Strategy Planning for 2018


It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications.