Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. But, cumulatively, the numbers represent a lot of customer engagement.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Publishers, This Is Your Ticket to Content Diversity


Sometimes 2018 has felt like a broken record. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. 277,000 tweets are published.

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3 Reasons Why It’s Better to Publish on a Centralized CMS


The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

Flip the Funnel: How To Use Micro-Influencers in 2018


As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It


In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019.

The Right Metrics for Measuring Audience Growth


As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Luckily, there's an opportunity to customize metrics within tools like Google Analytics and Google Data Studio so we can drill down to what is actually meaningful for publishers.

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Making sense of the new way to publish was an exciting time for an enterprise-grade publishing platform like RebelMouse. Video 2018 year in review

Alert: More Than Half of All WordPress Sites Will Be in Danger This December


In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. It's why many WordPress customers use costly managed hosting to make sure their site is up to date with 24-hour monitoring.

Four trends to watch in marketing, technology and changing customer behavior


Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience.

3 Things NYC Publishing Leaders are Talking About at Breakfast


Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Introducing the RebelMouse Creators Network


It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Within the platform, communities can be created, governed, and led by publishers.

Conquer Roles to Make Content Creation Seamless


The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. Publish.

Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Happy Customers Are the Biggest Marketing Opportunity of 2018


It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers.

Key B2B Marketing Trends To Keep An Eye On In 2018

Marketing Envy

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of?

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. Content marketing is always evolving, so what's next?

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Report: Proving the Value of Marketing is Top Concern in 2018

KoMarketing Associates

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018.

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Four Digital Marketing Trends to Use This Holiday Season


Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward.

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Content Marketing World 2018: Key Trends and Takeaways


At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year.

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse.

New Research Highlights Digital Trends for 2018

B2B Marketing Directions

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Customer Experience Remains the Prime Directive The 2018 study revealed that customer experience remains at the top of the agenda for many marketers.

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

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The 10 Most-Read Posts of 2018


But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. Happy New Year!

How to Avoid Failure in Your Customer Experience Strategy Planning for 2018


It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications.

Customers Continue to Challenge Marketers to Deliver Personalized Experiences

KoMarketing Associates

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.” As customers lean toward personalization, data also shows that marketers are getting better at it.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

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B2B Social Media Trends We are Going to See in 2018

Schubert B2B

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018.

Content Marketing 2018


There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. Ultimately customer experience (CX) has always been at the centre of the organisation.

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10 B2B Lead Generation Strategies for 2018


Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.