Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video.

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In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

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Publishers, This Is Your Ticket to Content Diversity


Sometimes 2018 has felt like a broken record. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever.

3 Reasons Why It’s Better to Publish on a Centralized CMS


The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

The Right Metrics for Measuring Audience Growth


As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Luckily, there's an opportunity to customize metrics within tools like Google Analytics and Google Data Studio so we can drill down to what is actually meaningful for publishers.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. Particularly in the ecommerce sector, brands and companies are increasingly exploring the opportunities that this new form of interactive content brings, to immerse customers in the brand experience. 277,000 tweets are published.

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. — Allen Gannett (@Allen) January 12, 2018.

Flip the Funnel: How To Use Micro-Influencers in 2018


As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Turn customers into advocates. Guest post by Steve Hill.

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Alert: More Than Half of All WordPress Sites Will Be in Danger This December


In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. It's why many WordPress customers use costly managed hosting to make sure their site is up to date with 24-hour monitoring.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience.

3 Things NYC Publishing Leaders are Talking About at Breakfast


Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Introducing the RebelMouse Creators Network


It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Within the platform, communities can be created, governed, and led by publishers.

Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Conquer Roles to Make Content Creation Seamless


The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. Publish.

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. Making sense of the new way to publish was an exciting time for an enterprise-grade publishing platform like RebelMouse. Video 2018 year in review

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. Ultimately customer experience (CX) has always been at the centre of the organisation.

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Four trends to watch in marketing, technology and changing customer behavior


Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve.

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. Content marketing is always evolving, so what's next?

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Content Marketing World 2018: Key Trends and Takeaways


At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year.

Report: Proving the Value of Marketing is Top Concern in 2018

KoMarketing Associates

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018.

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5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. As new marketing trends emerge, savvy leaders are on the hunt for new ways to reach their audience, increase engagement, and drive growth for the entire company. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

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B2B Social Media Trends We are Going to See in 2018

Ask a Tech Teacher

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. Through social media platforms, brands will be able to put their products right in front of their customers. It lets customers use AR to get an idea of what their furniture will look like in their homes using only their phone camera.

Customers Continue to Challenge Marketers to Deliver Personalized Experiences

KoMarketing Associates

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.” As customers lean toward personalization, data also shows that marketers are getting better at it.

Top Marketing Conferences in 2018


Date: June 13-14, 2018. Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Date: July 9-11, 2018. Date: June 12-13, 2018. This year featured more in-depth sessions and workshops on digital trends. Digital Publishing Innovation Summit. Date: July 11-12, 2018. 12-13, 2018. 3-4, 2018. 3-5, 2018.

Happy Customers Are the Biggest Marketing Opportunity of 2018


It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers. They have seemingly limitless options at their disposal, and unprecedented clarity into how businesses treat their customers. You start to see a similar trend in email. Customer Service

Key B2B Marketing Trends To Keep An Eye On In 2018

Marketing Envy

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Reading time: 7 very informative minutes.

Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Modern Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America) , 62% of the most successful B2B content marketers have a documented strategy and 72% of B2B content marketers have increased their level of success over the past year as a result of having a strategy place. Define Your Customer Lifecycle Stages.

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Content Marketing 2018


There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations.

7 Marketing and Sales Takeaways From INBOUND 2018


Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. 7 Marketing & Sales Takeaways From INBOUND 2018. Conversational marketing; 2018 is the year of chatbots and messenger apps.

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10 B2B Lead Generation Strategies for 2018


Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Four Digital Marketing Trends to Use This Holiday Season


Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. A 2018 study by Promo found that 58 percent of consumers report that they react to the videos they view online, and 60 percent visit the publisher’s social media after watching the video.

The 10 Most-Read Posts of 2018


But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. Written almost exactly a year ago, this post compiled and analyzed the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts during the last two months of 2017. Happy New Year!

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on the platform, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

New Research Highlights Digital Trends for 2018

B2B Marketing Directions

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Econsultancy has been conducting the digital trends survey annually for eight years, and it's consistently one of the largest surveys regarding digital marketing trends that I see. As part of the 2018 study, Econsultancy identified a group of successful organizations in order to compare the behaviors of these top-performing companies with their mainstream peers.