Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was actually quite positive.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Webbiquity

SEPTEMBER 19, 2017

Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? That’s a terrible metric to focus on.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Now, marketing across a variety of social channels and content publishing platforms is challenging businesses to redefine how they communicate with their audience and track performance.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. billion in 2018 to $15.2 So what amount do you need. billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. His editorial rule: don’t publish anything without an expert or influencer quote. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

Marketing Insider Group

FEBRUARY 24, 2021

With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. W3C published the first standards in 1999. They updated them twice since then, in 2008 and 2018. Why Does Website Accessibility Matter?

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Remember the 2018 a campaign featuring Colin Kaepernick?

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

MAY 5, 2020

With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Quick Takeaways: Start with your customers. Start with the Customer, Not You. The customer becomes part of the brand.

Brand Identity 263

Brand Identity Branding Paid Search Agency Impressions 263

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Envy

NOVEMBER 29, 2017

This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. SEO drives 30% of traffic, and 20% of revenue.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. During 2017, video is estimated to account for 74% of all internet traffic. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. The more brand awareness across the internet your company has, the higher your chances are to turn readers into potential leads and future customers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn first launched a Stories feature back in 2018 called Student Voices. Showcase Your Loyal Customers. Little videos or images of customers using your product provides instant social proof. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Unbounce

SEPTEMBER 24, 2018

Rajveer Chohan (@Raj_i) August 30, 2018. — Britt Senko (@brittsenko) August 28, 2018. — Junction (@JunctionYVR) August 29, 2018. Take a trip down short-term-memory lane with me to relive takeaways from the stage and see all of the speaker videos and slide decks on the 2018 recap site. Something for everyone.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It signals brand awareness, and is a much better leading indicator than total traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClearVoice

NOVEMBER 21, 2018

So many great things have happened in 2018 that make it easier for you to do your job. Let’s count together the content marketing updates 2018 has bestowed upon us: So many great things have happened in 2018 that make it easier for you to do your job. Don’t believe it? Don't believe it? Thankfully.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Marketing Insider Group

FEBRUARY 19, 2020

Encourage their ideas, reward them for great customer service, and they’ll provide all the Glassdoor reviews you need to attract the talent you need to scale your business upward. In fact, Haley Aerospace’s Aly Yale considers employee branding “most important by a landslide” for B2B companies compared to customer-facing branding.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Shifting to a customer-centric model is also key – consider how technology can actually create better customer experiences rather than its list of features.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. I’ll be the first to admit that I’ve prioritized search engines over users and traffic over everything, especially early on in my career.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content. Five ways to cook an egg. Who was Nelson Mandela?

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. Help drive traffic to your website and/or social profiles. Predictions can be dicey.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40