Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 2) Conducting a benchmark audit.

Planning 198

Planning Work Management SME Budget Programs 198

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Overall spam rates improve slightly over the first two quarters of 2018, erode again through Q1 of 2019, and then show dramatic improvement in Q2.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! Even if you invest a significant amount of time on personalization, workflow configuration, platform setup, data analysis, etc., Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. — McDonald's UK (@McDonaldsUK) June 15, 2018. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand.

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Tomorrow People

MARCH 13, 2018

Audience profiling and analysis. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Integrated campaigns. Thought leadership management. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. We could do more, but we are understaffed.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. Example of Sprout’s Competitive Analysis Listening tool. Ultimately, this begged the question, which day is leg day? In 2020, 96.5

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. BuzzSumo’s Analysis of 100 Million Headlines. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. Our most recent 2022 display data analysis trawled through results from over 1 million ad impressions. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Content Standard

SEPTEMBER 14, 2018

Without effective content marketing analysis in place, you’ll be hard-pressed to figure out how to optimize your content marketing program or effectively scale it for growth. But here’s the good news: Nearly everyone has a golden opportunity to improve their content marketing analysis and win greater ROI.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. Pipeline Trend by Month. But the qualification of those must be a constant focus of analysis.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KEO Marketing

OCTOBER 5, 2017

This multi-step process typically takes several weeks, much analysis, and the engagement of associates throughout the organization. Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. 4) Engagement on Videos: Engagement analysis is just as important for YouTube marketing as any other social media marketing platforms.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. The content marketing methodology. Enablement.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. Future-proof your content.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. The content marketing methodology. Enablement.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. That’s a wrap!

Work Management 209

Work Management Marketing Management Screencast Stats 209

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

FEBRUARY 20, 2019

You rattle off some numbers and she diligently plugs them in before presenting you with a very detailed analysis of where you’re falling short and what you can do to reduce costs, improve your profitability, and deliver a superior ROI. She doesn’t stop there. You’re going to look like a hero.

Training 40

Training Case Studies Validation B2B Sales 40

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. From Casie Gillette : Algorithm Analysis In The Age of Embeddings. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Valasys

MAY 13, 2020

What the Initial Observations and Feedback Analysis from several Sources Reveal. According to Marcus, the initial analysis reveals that Google has been working to improve the usefulness of the pieces of content alongside brand factors that might include the Click-Through-Rate (CTR) or user data. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

DivvyHQ

JUNE 5, 2018

In the B2C Content Marketing Benchmarks, Budgets, and Trends 2018 report from CMI and MarketingProfs, 56% of the most successful companies rated the project management flow during their content creation process as excellent or good, compared to only 11% of the least successful. Data analysis and segmentation. Frustration.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Sprout Social

MARCH 2, 2020

Let’s talk about how to incorporate them into your approach to reporting and analysis. Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. This can show you what people are talking about, sentiment, keywords and trending topics. Start with the numbers: quantitative data.

Storytelling 127

Storytelling Analysis Buy Correlation 127

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. It’s not just one video — it’s consistency, planning, analysis, investing in the production, the promotion and whether or not you advertise that really matters.” And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Walker Sands

NOVEMBER 6, 2018

A Markerly analysis found that Instagram influencers with fewer than 1,000 followers actually hold the greatest influence. Add competitors to your Pages to Watch section of insights on Facebook, create Twitter Lists and use LinkedIn’s competitor analysis tool. Sprout Social, Hubspot, Oktopost). Identify the best times to post.

Social Media 40

Social Media Organization Media PR 40

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Atomic Reach

NOVEMBER 21, 2018

Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018. You’ve probably carried out competitor analysis to find industry benchmarks before.

Branding 45

Branding Brand Identity B2B Thought Leadership B2B 45