Remove 2018 Remove Analysis Remove Benchmark Remove Trends

2018 Deliverability Benchmarking Series: Q4 Retail

eDataSource

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Benchmarking Trends & Analysi

Benchmarking B2B Emails

eDataSource

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. This analysis includes eight key industry sectors we classify in this space.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019. .

Benchmarking Series: Entertainment Industry

eDataSource

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019.

How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Benchmarking Household and Home Improvement Emails

eDataSource

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Those trends are also reflected in most of the quartiles shown.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

Marketing Analysis For Growth: A Step-By-Step Guide

Ladder.io

Marketing analysis. Specifically: marketing funnel analysis. The Marketing Analysis Process. I created the following graphics for a talk on marketing analysis I gave at Grand Central Tech last year. Look at the results of your funnel analysis. Benchmarking.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. From Casie Gillette : Algorithm Analysis In The Age of Embeddings. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

The 10 Most-Read Posts of 2018

Webbiquity

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year!

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Set Your Benchmarks. You can also use analysis tools to measure the website performance of your competitors and compare metrics domain vs. domain.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard

How to Use Intelligence to Outsmart Your Competitors

Measure Up Marketing

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. One valuable way to employ your CI and use it to facilitate decisions is through a scenario analysis.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Video analytics see increased adoption in business: In 2018, 85% of companies reported using some form of video analytics.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. Pipeline Trend by Month. . “In God we trust.

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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. 2018 B2B Marketing Trends. 2018 Marketing Measurement and Attribution Benchmark Survey.

How to Help Your Employees Become Influencers

Onalytica B2B

Data-Led Analysis. Data-Led Analysis. For a start, progress is much easier to achieve on both an individual level and a program level if you’re able to benchmark where you’re currently at. The concept of your employees being influencers may sound odd to some.

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8 of the Best Social Media Analytics Tools of 2018

Sprout Social

One of the standout features that separates Iconosquare from other tools is that in addition to analysis of your normal photos and videos. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Its analytics allow you to benchmark your efforts and track all your initiatives.

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Video analytics see increased adoption in business: In 2018, 85% of companies reported using some form of video analytics.

5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018.

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What Is Email Automation? Definition, Benchmarks, Marketing Best Practices with Examples

Martech Advisor

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! Email Automation Benchmarks to Remember. The average email automation benchmark here is 0.02%.

How to plan the digital engagement of your content marketing strategy

Tomorrow People

Audience profiling and analysis. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

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How Marketing Operational Excellence Facilitates Growth

Measure Up Marketing

CMOs have a broader responsibility to analyze and predict trends.” The Six Sigma approach identifies and eliminates defects with a structured, data-driven problem-solving method involving rigorous data gathering and statistical analysis.

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys.

2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018. 73% of #B2B content marketers plan to use personas for #contentmarketing purposes by end of 2018. You’ve come a long way, content marketers.

B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant. Prologue.

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. White papers, industry trends, and survey reports conducted by marketing.

How a great content marketing agency will onboard customers to nail success

Tomorrow People

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

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The Best Content Syndication Assets Focus on Top Customer Personas

TrueInfluence

This figure reflects an ongoing trend in spending more on content, despite that fact that Gartner reported overall marketing budgets were down that year. Or, as content marketing guru Ann Handley puts it: “In 2018, you need to matter.”.

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities.

Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

How a Competitive Analysis Can Inform Your Content Strategy. Once you’ve decided to develop documentation for your content strategy, you may find that conducting a competitive analysis will be helpful for informing what strategic areas you want that strategy to cover.

A B2B Marketer’s Field Guide to Webinars: Trends, Technology, and Tactics to Get Started Today

Hinge Marketing

Most of the time, the presentations are driven by one or more subject matter experts who share a prepared presentation from their computer screen while adding analysis, perspective and other commentary. What trends should B2B marketers be aware of?

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Skyword-TrackMaven: The Content Marketing Power Couple

Valasys

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Trending NewsTrackMaven and Skyword have merged to form the numero uno content marketing platform.

How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

YOU become the source of authority and you are what people link to because you have the stats — especially if you repeat this study annually to show trends. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018.

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How to Make Your Content More Readable

Content Marketing Institute

AI tools can benchmark content understanding. For CMOs and chief content officers who want more engaging content, you now have ways to measure and benchmark clarity across the organization. Google Trends.

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