Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services? The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology. Happy 2018 to all.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Outreach

JUNE 11, 2019

Back in 2017, it’s fair to say Segment was happy with the success of our outbound sales. Pushing the Limits of Outbound. Our email efforts were already driving significant results and we knew we were being smart about it.

Segmentation 92

Segmentation API Analytics Email Marketing 92

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Will artificial intelligence go too far?

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Leadspace

JANUARY 19, 2017

Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). Once you have your initial person-level segmentation, additional company-level segmentation can help further tailor your messaging.

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

ClickZ

MAY 23, 2019

More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data. Here are three of them.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above? Paid Media.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” You need the power to pick and choose data that powers different segmentations, models and ways to render your message according to the information you have available, not just the information in your ESP.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. For 2018, most of the 2017 trends are still running strong. Personalization – developing marketing tactics to segmented audiences and personas.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

ViewPoint

DECEMBER 16, 2016

Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. 2017 begins the era of accountability and more outbound programs will be layered in to marketing mixes due to growth in Account-based Marketing and for scale. Don’t be all in on inbound marketing.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

Marketing Insider Group

SEPTEMBER 10, 2020

The graph below shows the number of sent and received emails per day worldwide from 2017 to 2023, in billions. Segment subscribers so you can send more targeted campaigns in the future. It is important that your audiences are segmented properly. Segmentation is critical. Every day, an estimated 306.4 Make sales.

Email Marketing 314

Email Marketing Campaigns Planning Segmentation 314

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Use Customer Segmentation to Drive Your Content Distribution.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

distribion

MAY 26, 2017

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. We look forward to hearing these specific topics and dive into thought-provoking discussions to help pave the path to success for 2017 and beyond. The Power of Segmentation: Activation into Culture, Commerce, and Communication. You betcha.

Conference 43

Conference Work Management Marketing Management Copywriting 43

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. In this study, we analyzed three years of financial and operational data from over 500 professional services firms across all industry segments and firm sizes. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

KEO Marketing

MARCH 28, 2017

Then consider these important keys to a good website in 2017: Clear, Focused Content. Some things to consider: Determine promotional effectiveness by channel and by narrowly defined customer segments. So keep your website running efficiently with the 2017 marketing resolutions. Give your website a thorough review.

Multi-Channel 48

Multi-Channel Click Rate PPC Response Rate 48

Marketing Insider Group

MARCH 28, 2023

Follow these three steps to build your personas: Segment. Identify patterns, correlations, and trends among the resulting segments. She joined the organization in 2017 and possesses more than 15 years of experience in strategic marketing, branding, communications, and digital marketing. She earned a B.S.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Bound360

DECEMBER 14, 2017

Segment your target audiences and serve them the marketing messages you know they’re interested in. The post The Great Marketing Roast of 2017 appeared first on Bound. I mean, we literally have engagement in our tagline, so we get it, sometimes buzzwords are unavoidable. But you know what is avoidable? REQUEST REPORT.

Enterprise Management 40

Enterprise Management Work Management Marketing Proposals Intent Data 40

Webbiquity

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead. How to Improve Your Email Marketing in 2017.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Customer Experience Matrix

SEPTEMBER 6, 2020

CDPs Are Maki ng Good Progress The survey showed a sharp growth in CDP deployment, up from 19% in 2017 to 29% in 2020. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. Lots of data in the survey suggests not, incidentally.) But it’s progress nevertheless.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. The tools you use to build, send, and segment your emails are vital to the success of your program. With the right tools, email segmentation provides ample opportunity to engage prospects with targeted content. The reason for this is simple. Where are your emails falling short?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

KoMarketing Associates

MAY 22, 2018

That being said, email marketing is also the area where marketers appear to be diverting most of their budget this year, compared to 2017. This was compared to 27 percent for the same quarter in 2017, and 25 percent for the second quarter of 2016. This is an increase from 16 percent in Q2 2017, and 14 percent in Q2 2016.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

ANNUITAS

OCTOBER 11, 2023

The net reality is that go-to-market is largely won or lost today in execution, not in our strategic planning, segmentation and TAM analyses. But we are framing the wrong problem to solve. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Leadspace

DECEMBER 5, 2016

Once you have that, you can score and segment new prospects or existing leads/accounts against that Ideal Customer (or Company) Profile. The post How to Ditch the “Hype” and Achieve ABM Success in 2017 appeared first on Leadspace. Account-based everything.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

SendX

FEBRUARY 26, 2021

At the click of a button, they’ll be sent directly to everyone on your list (or segmented lists… We’ll get to that). Segment Your Email Marketing List Speaking of defining client personas… You may need more than one. It’s a good idea to segment your email list to compensate for the differences in groups of people.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

KoMarketing Associates

JULY 2, 2018

This was compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016, marking a year-over-year increase. The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

KoMarketing Associates

MARCH 2, 2017

The “2017 Mobile Marketing Guide for CMOs” from YouAppi recently discovered that 74 percent of marketers expect to increase their investment in video for mobile marketing in 2017, while about 17 percent expect their investment to at least stay the same. Most marketers (81 percent) are utilizing videos for user acquisition.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Twitter 109

Twitter Facebook Buzz Press 109

Zoominfo

MARCH 12, 2018

billion in 2017. Segment campaigns: As discussed above, one of the primary benefits of programmatic is its ability to hyper-target audiences. Segmenting your campaigns will allow you leverage these capabilities to your greatest advantage, and ensure your audiences receive the most relevant messages.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

QuanticMind

NOVEMBER 16, 2017

In 2017, online spending is projected to increase more than 5% on Black Friday and more than 6% on Thanksgiving , to $3.52B and $2.05B, respectively. Cyber Week 2017 is expected to be an extremely big period for retail, with Cyber Monday in particular being the biggest day and apparel being the biggest segment.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. The US Department of Commerce found that for Q1 2017, online sales growth was 5.7x Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. SMX Advanced 2017 – Day 2 Wrap-Up.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40