Marketing Insider Group

FEBRUARY 22, 2016

The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Effectiveness Content Marketing 100

Zoominfo

OCTOBER 20, 2021

According to the Candidate Experience Survey conducted by research firm Future Workplace in 2016, as much as 60 percent of job seekers polled across a range of industries had a negative experience during the application process, meaning there is significant room for improvement — and a valuable opportunity to attract and land the best prospects.

Effectiveness 100

Effectiveness Work Management Transparency Advertising Agencies 100

Sprout Social

JULY 19, 2022

Facebook has steered away from giving explicit best practice advice since introducing hashtags in 2016. The post What is hashtagging and how to use it effectively appeared first on Sprout Social. A post shared by Sprout Social (@sproutsocial). How to use hashtags on Facebook.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Navigate the Channel

SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

SmartBug Media

SEPTEMBER 12, 2023

One could argue that AI’s been a part of SEO since 2016 , when Google started using it to power its ranking algorithm. AI for SEO: Dos and Don’ts Here’s our team’s take on what to do (and what not to do) with AI for SEO. Do manage your expectations. Translation?

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Square 2 Marketing

JUNE 20, 2023

It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It’s the platform the agency was started on. Over the years, our perspective and approach have changed.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Inbound Marketing Demand 59

Marketing Insider Group

MARCH 4, 2016

We’re almost 3 months into 2016. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials.

Effectiveness 100

Effectiveness High Quality Lead Content Marketing 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Here is what they had to say about their most effective B2B marketing tactics over the past year. EMAIL MARKETING EFFECTIVENESS. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. Scroll Depth Targeting. Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

MAY 16, 2016

Take a minute to think about what you do each day and what you need to be effective in your role. The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago. The rise of […].

Marketing & Strategy 156

Marketing & Strategy Marketing Effectiveness Marketing Strategy 156

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? We want the newest technology, the newest solution or application to make our jobs easier, faster or more effective.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

DiscoverOrg

FEBRUARY 21, 2017

The Most Prospected To Companies” By State During the 2nd Half of 2016. DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies.

Paid Search Agency 166

Paid Search Agency Companies Trigger Marketing Marketing Prospects 166

DiscoverOrg

DECEMBER 9, 2016

Below is our curated list of top posts from 2016: 1.) The Evolving Risks and Roles of CISOs in 2016. During 2016, CISOs at Fortune 500 companies invested billions in risk mitigation programs, cyber-attack technologies, and more. Top 10 Do’s and Don’ts for Selling to CIOs.

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

B2B Marketing Directions

NOVEMBER 20, 2016

In the 2016 Digital Trends Quarterly Intelligence Briefing by Econsultancy (in association with Adobe), surveyed marketers identified optimizing the customer experience as their most exciting opportunity. But despite the recent focus on personalized marketing, it's clear that marketers have more work to do to make it truly effective.

Effectiveness 56

Effectiveness Personalization CMO Privacy 56

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

SEMrush

MAY 24, 2019

Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyone else who runs social media advertisements.

Transparency 92

Transparency Ads Effectiveness Tools 92

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Marketing Insider Group

JANUARY 2, 2016

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

Mobile Marketing 100

Mobile Marketing Trends Marketing Spending 100

Sprout Social

OCTOBER 12, 2016

Now that you have your toolkit ready to go, here’s how to analyze Twitter followers effectively. Plus, this tactic is only effective if your Tweets are already getting engagement. Our Q2 2016 Sprout Index looked at the affects of shunning customers on social media, and the results are not pretty.

Twitter 97

Twitter Effectiveness Demographics Stats 97

The ROI Guy

MARCH 1, 2016

Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Vidyard

NOVEMBER 29, 2016

In fact, it’s becoming clear that personalized, targeted videos used throughout the sales funnel are more engaging and more effective at turning viewers into customers.” Amplifying the effectiveness of video through personalization and ABM is a natural progression, Demand Metric found.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. — Twitter (@twitter) July 20, 2016. For maximum effect, it’s recommended you place these buttons before, after or floating to the side your content. Engagement is a huge part of social marketing.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. However, the more these ads are viewed, the less effective they become because the surprise factor is now gone and they are easily ignored. Time flies when you love what you do!

Trends 80

Trends Planning Paid Search Agency Loyalty 80

KEO Marketing

MAY 24, 2017

Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Create content for your audience.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Prediction #2: The majority of email opens will occur on mobile devices in 2016. highlight to tweet).

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

B2B Marketing Directions

APRIL 15, 2018

If anything, successful marketing requires more resources, more effort, and more expertise today than it did in the past - a classic example of the "Red Queen effect." The impact of the Red Queen effect is particularly visible in content marketing. Does this mean that companies should stop using content marketing? Not at all!

Effectiveness 42

Effectiveness Content Marketing Gartner B2B Thought Leadership 42

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? With no further ado, here’s the list. Okay, maybe just a little further ado. Apparently so.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Sprout Social

SEPTEMBER 2, 2016

. — Margot Mazur (@margotcodes) August 31, 2016. — Margot Mazur (@margotcodes) August 31, 2016. — Sheldon Pearce (@sheldonpearce) August 31, 2016. — ThinkSEM (@ThinkSEM) August 31, 2016. — Ryan Eisenacher (@ImAGirl_YouKnow) August 31, 2016. It establishes trust & familiarity.

Video Marketing 53

Video Marketing Effectiveness Eye-Tracking Click Rate 53

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Content Standard

DECEMBER 12, 2017

Perhaps the most hyperbolic example of this today is Elon Musk’s company SpaceX bringing people along on their journey to send a spacecraft to Mars by 2018 ( as announced in 2016 ). The post 3 Social Media Storytelling Ingredients for Effective Brand Narratives appeared first on The Content Standard by Skyword.

Storytelling 82

Storytelling Social Media Effectiveness Media 82