KoMarketing Associates

MAY 5, 2016

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Customers only come from audiences, so you have to build audiences, but an audience full of people that do not convert to customers is not really accomplishing most business goals.

Process 120

Process Work Management Marketing Management Generation 120

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. But you can’t trick them into becoming long-term, happy, profitable customers. There’s (almost) no correlation between publishing frequency and marketing success.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Salesforce Marketing Cloud

FEBRUARY 21, 2023

In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. The technology could also help you qualify leads and answer common customer questions more quickly.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Shifting to a customer-centric model is also key – consider how technology can actually create better customer experiences rather than its list of features.

Digital Transformation 281

Digital Transformation Paid Search Agency Lead Ranking Startups 281

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), or their challenges.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . Other companies have embraced other publishing platforms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.”

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Brandpoint

NOVEMBER 15, 2022

” (At the time of the original publish date of this article, the term “sliding windows” boasts 3,600 monthly searches, whereas “gliding windows” has just 140.) Start by centering the conversation around your combined goal of reaching people — your current and potential customers.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Bannerflow

JUNE 17, 2021

But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide. Of which, Amedia Kreativ is the in-house creative agency for the publisher.

Display 98

Display Campaigns Banners Best Practices 98

Marketing Insider Group

NOVEMBER 20, 2019

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

Paid Search Agency 257

Paid Search Agency Companies Demographics Marketing & Strategy 257

Leadspace

JUNE 10, 2016

Highlights of the highlights: everyone is struggling to improve SDR effectiveness, the necessity of building a strong Ideal Customer Profile for demand gen, the value of buyer-centric messaging for sales teams and the fact that there exists the term “skilling” to identify the process of getting SDRs together to learn from one another.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Searches For “Affiliate Marketing” on Google Have Doubled Since 2016 According to Google Trends data, there has been a consistent increase in people searching worldwide for the term “affiliate marketing” since 2016.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Onalytica B2B

FEBRUARY 17, 2016

How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Webbiquity

AUGUST 6, 2019

It became the favored approach for SaaS platforms targeting marketing and sales professionals that were trying to attract new startup or small-to-midsized business (SMB) customers. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. He needed a research and questioning process that allowed him to narrow in with each discovery on the nugget of inspiration that would hook an audience.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Understanding what makes your customers tick is key to successfully marketing to them. A friendly chatbot doesn’t just tell the customer information about your company.

Storytelling 252

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 252

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 160

SEO Content Paid Search Agency Youtube 160

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

SnapApp

NOVEMBER 28, 2016

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. The page is still hosted by SnapApp so the process remains as simple as it is now. Content loading.

Domain 48

Domain Landing Pages Lead Scoring Lead Ranking 48

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. Mobile SEO is a technical but well-understood and largely straightforward process. Mobile friendliness boosts conversions according to qualitative customer data. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

JUNE 8, 2017

In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal. Executives and customers are not seeing eye-to-eye.

Paid Search Agency 150

Paid Search Agency Companies Customer Satisfaction Amazon 150

ClickZ

APRIL 3, 2020

Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes. Customer Experience has dominated digital strategy and product design for years. Real value exchange. Eight months later it added another 500 million.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. Reach a broad, global audience.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. That was down from 72% in the 2016 edition of the survey. The mistake many companies make is to cast themselves, rather than their customer, as the hero of their case studies.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Zoominfo

APRIL 18, 2019

One of the most crucial steps in any marketing or sales decision is knowing who your customers are. Who are your top performing customers? Now that you’ve defined your customers, you need to define the scope of the services you offer. Are most of your customers in one specific industry? Biggest deals? ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And those opportunities you thought were progressing through the waterfall / sales process to “wins”? YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

MAY 8, 2023

Adobe Sensei and Salesforce Einstein date from 2016. Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. AI writing tools aim to create customized texts on demand. Business email address Subscribe Processing.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104