Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Sprout Social

DECEMBER 8, 2020

In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. More and more videos are being published, which means you’re competing against a lot of content. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat.

Social Media 127

Social Media Practices Video Marketing Media 127

ClickZ

APRIL 3, 2020

Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes. Customer Experience has dominated digital strategy and product design for years. Studies from voicebot.ai In TikTok’s case, this is reaching 1.5

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Brandpoint

MARCH 19, 2019

There are so many tools available to help improve the sales process. It sometimes seems like those tools are the best ways to fix a broken sales process. Content marketing and the sales process. How this works depends largely on your sales process and how well you understand your buyers. Content before tech.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

SmartBug Media

DECEMBER 11, 2019

Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. You’ll want to work to qualify (and disqualify) leads so that you can focus on those who will turn into customers. Case studies.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. He needed a research and questioning process that allowed him to narrow in with each discovery on the nugget of inspiration that would hook an audience.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC).

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers. Here are some examples you can take inspiration from.

Ethics 62

Ethics Planning Work Management Advertising Agencies 62

Content Standard

DECEMBER 9, 2020

Recently, I read this Wired article (definitely check it out) that summed up the irony of microtargeting like this: The article lays out the case made by former Google employee Tim Hwang and others that programmatic advertising is a racket. In 2015, Adobe and PageFair estimated that ad blockers deprived online publishers of $21.8

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

NuSpark Consulting

SEPTEMBER 7, 2016

Gartner forecasts that IT budgets will remain flat in 2016. To do that, you need to help him where he’s weak — building the business case for technological change. He is most likely to seek information on IT vendor and publisher websites. [iv]. 5/26/2016. [ii] Trends 2016 (In) Security Everywhere. Business Insider.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. The Imperial College of London is studying the applications of deep learning to analyse and predict crime. Natural Language Processing and Speech Recognition.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Biznology

JULY 26, 2019

For want of a better term, I am calling it Human-Augmented AI (HAAI) and both cases certainly comply with Engelbart’s original argument that people must always remain in the loop. In both cases, I see these strategies as providing competitive advantages. Let’s look at two companies as examples: A Sentinel on Your Porch.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Circle Studio

MARCH 12, 2020

Peter Drucker once described learning as “a lifelong process of keeping abreast of change.” It‘s been a rallying cry to challenge the status quo of B2B Marketing and Sales, and transition to a more personalized, customer-centric approach that aligns the efforts of marketing, sales and customer success teams. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Hubspot

JULY 24, 2017

We started making changes at the end of December 2016, and the first step was making technical updates to our website. Thankfully, our team has spent countless hours talking with and learning about our customers. That's why we only publish every other Tuesday. If I wrote this today, would I still feel comfortable publishing it?

Traffic 77

Traffic Organization Lead Scoring Lead Ranking 77

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. Four more years.

Social Media 94

Social Media Media Business Social Networks 94

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Lay the groundwork for deeper customer relationships.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Contently

NOVEMBER 28, 2016

While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances. An editorial workflow is not the sexiest part of publishing. Step 6: Publish. Step 3: Final editor review.

Brand Identity 60

Brand Identity Branding Industry CMS Top of Funnel 60

Conversica

JUNE 5, 2018

In part three of this series, we saw how teachers, media companies, and e-commerce businesses are using AI to process large amounts of data and tailor experiences to their end users (or students, in a teacher’s case). A Chicago-Kent law professor, Daniel Martin Katz, developed an algorithm to predict decisions in Supreme Court cases.

Marketing AI 49

Marketing AI Verticals Tools Case Studies 49

Sana Commerce

MAY 17, 2023

And your buyers use your site for purchases for more than just purchases —they use it throughout every stage of the buying process: 87% of buyers turn to online channels (i.e. It’s also a good idea to keep an eye on the content your competitors are publishing. Google) as their primary method of identifying new suppliers.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Terminus

JANUARY 4, 2016

2016 will be the year of account-based marketing (ABM). Now that 2016 has arrived, we have set our sights on bigger goals — ones that could only be accomplished with a full-fledged commitment to executing ABM within our organization. The first thing we did was identify our Ideal Customer Profile (ICP). Prospect Stage.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Marketing Report Planning 20

Moz

JUNE 23, 2020

Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. Francine Rodriguez, Manager of Customer Success, WordStream. Can it be outsourced? Or strong opinion?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Outgrow

JANUARY 22, 2020

There is a process to it. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. Collins used to work in the publishing industry but that wasn’t enough to pay the bills. This is why we felt the need to write about them.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

6sense

JANUARY 26, 2016

published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. Here is our take on the 3 things you need to keep in mind for the new year: Marketing will be involved in the entire customer lifecycle. Promises to quadruple revenue, erase costs and optimize highly complex processes abound.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Moz

JUNE 23, 2020

Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. Francine Rodriguez, Manager of Customer Success, WordStream. Can it be outsourced? Or strong opinion?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. This is why companies obsess over building and optimizing large sales teams and processes.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111