Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Contently

MARCH 21, 2017

-centric approach to marketing coverage. According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Hubspot

JUNE 27, 2014

To stand out, boost engagement, and increase shareability, many marketers have turned to visual content -- especially infographics. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. What other top-notch infographics have you come across from 2014? content creation'

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

DECEMBER 15, 2014

Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile. A content marketing strategy can help brands develop their voices across a variety of channels.

Distribution 40

Distribution Twitter Optimization Content 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

JUNE 8, 2015

A few weeks back, while in the middle of hiring a new marketing team member, I noticed an unfamiliar judgment creeping into my evaluation process. And now, years later, I stand on the inside of a business that is a combination of marketing and media. We see broadcast television falling out into the fray.

Media 40

Media Paid Search Agency Television marketing Advertising Agencies 40

Content Standard

MARCH 30, 2015

I’ve probably sat through at least a dozen talks on marketing to Millennials in the past three years. Though Millennials eat three meals a day, go to school, and put their pants on one leg at a time like the rest of the world, marketers seem miffed on how to reach them with content they’ll love.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. This networked utopia isn’t a new concept. Below you can see a network map of the online conversation. So too are expectations.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Content Standard

OCTOBER 30, 2014

For marketers to be successful on Instagram, it is important they take a step back and consider what their audience really values. From there, they can determine exactly what they wish to accomplish with their Instagram marketing campaign. Interested in learning more about Instagram marketing? Showcasing Your Product.

Planning 40

Planning Content Marketing Marketing & Strategy Buzz 40

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. About our guest: Joe Pulizzi is one of the world’s top content marketing authorities.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

APRIL 24, 2015

Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. From there, it's been up to Richards and his team at Sony to draw up the marketing plans.

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Hubspot

MAY 29, 2014

Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. 2) Marketers Need to Think About Share of Screen.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

APRIL 30, 2015

Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. Mark Cuban’s biggest advice on the show was, “Why don’t you go the ecommerce route rather than trying to build the wholesale-retail network? That was in 2013.

eCommerce 28

eCommerce Paid Search Agency Companies Television marketing 28

Hubspot

APRIL 8, 2015

This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. A Huge Marketing Opportunity. The Rise of Celebrity Gift Bags.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Hubspot

JUNE 26, 2014

Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. Facebook is a modern marketing machine that runs best on quality content that is designed to feel more like an authentic exchange and less like a static offering.

Facebook 28

Facebook Mobile Marketing Social Networks Television marketing 28

Digilant

JANUARY 24, 2023

In 2014, only 50% of households in the U.S. As viewers have switched, providers and networks have followed. In an environment packed with streaming-first (Netflix) and nearly every TV network launching a streaming platform, the opportunity to reach consumers through ad-supported CTV content gets more and more interesting.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Single Grain

JULY 5, 2019

Podcasts have emerged as both a viable media channel and an effective marketing one. Podcasting was humming along until 2014, when the true crime podcast Serial debuted. What Are Premium Podcast Networks? Luminary , one example of these premium podcast networks, wants to be the Netflix of podcasting.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Contently

APRIL 21, 2017

” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. A bitter pill.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. So what can content marketers learn from some of the best stories going right now? So if you can fit these three elements into your content marketing efforts you’re golden right?

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Contently

JANUARY 30, 2017

Anyone who watches television knows how frustrating that process can be. For networks and advertisers, the frustration is starting to impact them as well. Now, instead of a series of short spots, the network has started airing a custom two-and-half minute “ linear commercial pod ” once per month.

Advertising Agencies 60

Advertising Agencies Brand Identity Branding Paid Search Agency 60

KEO Marketing

NOVEMBER 1, 2016

Digital media is quickly becoming a favorite method with marketers. In the US, ad spend on the Internet overtook all media except broadcast television in 2014. It is no surprise that digital marketing is growing so rapidly. What is digital media marketing? Digital media marketing is popular because it is effective.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Media Planning 48

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. And that, is what we want to talk about today.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Content Standard

APRIL 3, 2015

A number of studies have found that Millennials aren’t as interested in reading newspapers or watching television as previous generations, and that they’re not likely to seek out news websites, either. ” Things may not be that extreme (yet), but the point is, multiple social networks exist for sharing content.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Sponsored programs put a lot of creative power in the hands of brands, and programs and networks were resigned to follow suit. TV Ads in the 1960s: Rules and Regulations.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 18, 2014

— Twitter Support (@Support) June 18, 2014. Why Marketers Should Care. How and why would I use them for marketing on Twitter?". Adding animated GIFs to tweets opens up a new world of content marketing opportunities on Twitter. So why can animated GIFs be good for marketing on Twitter? Probably the second.

Twitter 28

Twitter Ad Frequency Paid Search Agency Television marketing 28

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362