MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. Feb 4-5, SoCon11 Atlanta, GA: This event kicks off with a Friday night party followed by a day of networking and break-out sessions.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. She is a social branding consultant with expertise in social business and social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. She is a social branding consultant with expertise in social business and social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Hubspot

AUGUST 10, 2011

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Take Advantage of Networking Opportunities.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Marketing Insider Group

DECEMBER 18, 2013

The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. 70% of marketers think branded content is more effective than advertising direct mail and PR. ~ Custom Content Council. Interesting content is a top reason that people follow brands on social media. Social Media Today.

Stats 100

Stats Content Marketing Content Curation 100

KoMarketing Associates

SEPTEMBER 25, 2013

Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords – via PR 20/20.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). There’s much more, so check out The New Rules of Selling Consulting Services in 2011. It’s not comfortable. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Biznology

JANUARY 14, 2014

All of my good work since January 18, 2011, is on this Biznology blog and over on Socialmedia.biz and Huffington Post. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The term “social business” has been gaining traction in the last year.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Neal Schaffer - Speaker and CEO at Maximize Your Social.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 28, 2012

In April 2011, the world was obsessed with the Royal Wedding. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. LMFAO's song "Sexy and I Know It" hit the Billboard Hot 100 in the United States in September 2011. Hunter PR Says Stuff PR People Say. Whatever works.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi During Fashion Week 2011. Oxygen Network Pilots OxygenLive.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

OCTOBER 7, 2011

Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency , and author of the upcoming Wiley book, The Marketing Agency Blueprint (December 2011). Social, search, mobile, web, email, and other digital strategies must be fully integrated, along with traditional activities, into every program and budget.

Advertising Agencies 28

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 28

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Hubspot

APRIL 5, 2011

We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. US internet spend 3x more minutes on blogs and social networks than on email 5. On Demand Webinar & Report: 2011 State of Inbound Marketing. Even 5 years ago.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MARCH 1, 2011

In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. Coordination on Social Media.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." the investment they make in social.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

OCTOBER 16, 2012

Presented by HubSpot’s social media scientist, Dan Zarella, the webinar provided so much original research that it drew nearly 25,000 sign-ups. Use social networking and survey technologies to gather real-time and post-event feedback on content, and then use this to adapt future webinars. 6) Sweeten it With Social Elements.

Webinar Metrics 28

Webinar Metrics Peer-to-peer Planning Advertising Agencies 28

Hubspot

MAY 29, 2015

In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

APRIL 17, 2012

Are you considering how influential social proof can be in that mix? While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. Are you giving the social proof of your business the visibility it deserves? What Is Social Proof? 5 Categories of Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Reporters and big-time bloggers are incredibly active on social networks, especially when gathering information for stories. Learn how to start using Twitter in 2011 to achieve your business goals.

Twitter 28

Twitter Tips Ad Building Generation 28

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. How to cure your SEO blindness by iMedia Connection.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Please Support Our Sponsors.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113