Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Terminus

JANUARY 29, 2020

Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . After incorporating an intent-based ABM strategy, Townsend Security increased their CTR by 25% and web visits from target accounts by 4x.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Zoominfo

JULY 3, 2020

Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. So how do you narrow it down? The answer: data. But not just any kind of data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Tools may include intent data, personalization, and chatbots. The original displayed the logos of 140 prominent marketing tech brands.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Contently

MARCH 14, 2023

They help indicate search intent — in other words, the reasons for a search query, not just the “what” of the keywords. Understand user intent. For instance, let’s say you’re a used car dealer in New Jersey. Schema helps search engines crawl your website. Publish relevant content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Heinz Marketing

FEBRUARY 14, 2023

This is probably done with the best of intentions. Risk-Taking : Taking risks and challenging oneself can have a positive impact on confidence (Zimmerman & Schunk, 2011). Focus The second is to focus on hand-raisers, not lead scoring or other intent assumptions. But these journeys often lose the path themselves.

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

Customer Experience Matrix

JANUARY 4, 2012

In particular, LeadFormix infers visitors' “intent” (i.e., These include: Salesforce Assessments (salesperson hiring /assessment) 03/28/11 Litmos (learning management) 06/10/2011 iCentera (on-demand portal software for sales enablement) 07/06/2011 Rapid Intake (collaborative rapid e-learning authoring) 09/08/2011 Webcom Inc.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Optinmonster

MAY 10, 2023

Offer a One-Shot Deal With Exit-Intent® OptinMonster’s Exit-Intent Technology® is a great way to deliver FOMO marketing campaigns. Enable exit-intent in the display rules section of the OptinMonster campaign builder: Enable an additional display rule to specify which visitors should see the campaign.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. For a positive interaction with your content, craft it to match user search intent.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. The idea is to rank high for chosen keywords, so our content attracts the target traffic with objective search intent.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Engagio

JANUARY 19, 2021

That’s a 5233% growth since 2011!). Scott Brinker’s Marketing Technology Landscape Supergraphic (2020) shows how the marketing technology landscape has changed over the years. It boasts roughly 8000 technologies in the marketplace. Sales can then focus on accounts with a high Pipeline Predict score to reach out to and close.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Televerde

JANUARY 28, 2020

Award recognizes Televerde’s work to promote impact sourcing through intentional hiring. Televerde received the award for Impacting Sourcing in a Provider Organization, which acknowledges the company’s commitment to intentional hiring practices and its efforts to help disempowered people find their voice and reach their human potential.

Lead Ranking 52

Lead Ranking Intent Communities Studies 52

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ).

Tactics 189

Tactics Cost SEO Lead Scoring 189

markempa

DECEMBER 19, 2016

People weren’t registering with the intent of watching a live event. They were registering with the intent of watching a replay at a time convenient to them. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Zoominfo

JULY 3, 2020

Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. So how do you narrow it down? The answer: data. But not just any kind of data.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Buffer

OCTOBER 31, 2022

You want to be strategic and intentional in your content creation, which means ensuring that your content is relevant to your target audience – vertical networks can help you with that. For example, you could use Goodreads reviews to develop ideas for blog posts or Twitter threads for your indie publishing business.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

KoMarketing Associates

NOVEMBER 28, 2012

Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. First of all, analyzing speech-based queries can help you gain a wealth of insights into your audience’s intents, interests, and pain points. This functionality has been gaining momentum recently.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

KoMarketing Associates

DECEMBER 6, 2016

“A lot of marketers on LinkedIn today still use it primarily as a top and middle of the funnel channel, because if you’re using their standard targeting fields, like skills or job title or company size, it’s hard to tell intent. Jordan is a content marketer at Bizible, the software-as-a-service product provider founded in 2011.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

B2B Digital Marketer

MARCH 30, 2023

Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011. It took off. The subsequent book tour put him on stage, a place Jay decided he liked very much indeed.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. By this definition, clickbait isn’t inherently misleading. It’s simply the art of enticing users to click. Clickbait evolved naturally. Facebook and Google United.

SEO 98

SEO Ethics Lead Ranking Lead Scoring 98

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants.

Social Media 71

Social Media Tools Media Work Management 71

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. From there, you can view the entire buyer’s journey, through their own eyes, at the most granular level and uncover intent behind the purchase.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

KoMarketing Associates

JULY 1, 2014

This video is older than most but provides insight into Google’s ability to interpret where links are located on a web page and be able to assume intent or importance based on that location. Created: February 23, 2011. Created: August 17, 2011. Created: August 8, 2011. Return to the Top. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

JUNE 19, 2012

An Expression of Intent To Subscribe. When a user Likes a page on Facebook, they are only expressing their ‘intent to subscribe’ to the updates that will be published to that page’s Timeline. Transforming Intent to Delivery. Converting Delivery to Dollars.

Facebook 158

Facebook Lead Ranking Lead Scoring Paid Search Agency 158

Convince & Convert

AUGUST 4, 2015

Eric Boggs (then at Argyle Social, now the kingpin at RevBoss ) called me in late 2011 and asked if I wanted to do a podcast together. What’s funny is that Social Pros (and podcasting in general) is a big deal now, but it really was a lot less of a big deal when we started. Hell, Social Pros wasn’t even my idea! Differentiation.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Brightedge

SEPTEMBER 9, 2022

Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. It didn’t commit a crime, but the jury thought it had strong intent. It has the potential to be a big one and affects whole sites rather than individual pages.

SEO 52

SEO Guidelines Validation Youtube 52

B2B Marketing Insights - WE

JUNE 8, 2022

A good practice is to create detailed content briefs that clearly explain the user intent and/or inquiry you are trying to address. Google’s Panda update (search engine results algorithm change) was launched in 2011 to eliminate SEO techniques considered black hat. Experts in subject matter are not always writers.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

KoMarketing Associates

MAY 27, 2014

If we look at the last few big algorithm adjustments, there were some strategy changes necessary: Panda – Panda was initially rolled out in 2011 with updates continuing through last week (Panda 4.0 Note: If your site was penalized or hit by an algorithm adjustment, the answer is almost definitely yes. launched May 20 th ).

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). This is what it looks like on Google: Voice search forces search engines to recognize the meaning and intent of a query, not just the meaning of particular words and phrases.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Biznology

OCTOBER 19, 2011

” And that was back in January 2011. on September 26, 2011. Our intent in buying the Borders customer list is simply to try and earn. visit [link] by November 2, 2011 to do so. Should you choose not to opt-out by November 2, 2011, be assured your. Here’s the text of the e-mail notice. The subject.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

” And that was back in January 2011. on September 26, 2011. Our intent in buying the Borders customer list is simply to try and earn. visit [link] by November 2, 2011 to do so. Should you choose not to opt-out by November 2, 2011, be assured your. Here’s the text of the e-mail notice. The subject.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

” And that was back in January 2011. on September 26, 2011. Our intent in buying the Borders customer list is simply to try and earn. visit [link] by November 2, 2011 to do so. Should you choose not to opt-out by November 2, 2011, be assured your. Here’s the text of the e-mail notice. The subject.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80